Rick Braddy

Current

• President/CEO at ConXentric, Inc.

Past

• CTO, Access Management Group at CITRIX Systems, Inc.
• VP - Product Line Exec, VP Product Marketing & Product Management at Citrix Systems, Inc.
• Group Architect at BMC Software

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Recommended

25 people have recommended Rick

Connections

426 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Website
• My Blog

Rick Braddy’s Summary

ConXentric enables its customers:

- Launch new products and sites with a large community of early customer adoption and achieve rapid profitability

- Transform customer case studies and testimonials into powerful, story-based lead-generation campaigns

- Boost online sales conversion rates through extensive online sales process optimization

We employ proven, high-leverage Internet-based marketing methods and tools that increase sales, boost lead-generation results and launch products more effectively via the Internet

A former CTO of Citrix's Virtualization Systems Group, Mr. Braddy was responsible for technology and business strategy, product architecture, IP for Citrix's applicaton delivery software for Windows applications and Windows desktop servers.

Prior to becoming CTO, he also served in Product Line Executive and VP, Product Management and Product Marketing roles since 2001.

With over 25 years of high-tech marketing, sales and technology experience, he previously held key positions at BMC Software, including group architect for eBusiness Solutions where he defined, built, and supported leading-edge service-level management solutions for managing Internet, application server, middleware, CRM and ERP systems, and developing database administration tools for Oracle and SQL-Server. Mr. Braddy is an inventor and hold patents on web load-balancing, fault-tolerant systems & Internet management tools, with numerous others pending.

Prior to BMC, Mr. Braddy was an independent consultant specializing in process control software. In 1986, as founder and CEO of Pioneering Controls Technologies, Mr. Braddy brought the first Unix-based process control software to market in the oil and gas, food processing, and manufacturing industries.

Mr. Braddy spent the late 1970's in the United States Air Force, where he specialized in top-secret cryptographic systems. Mr. Braddy graduated from the US Air Force Cryptographic School with honors in 1977.

Rick Braddy’s Experience

• President/CEO

  ConXentric, Inc.

  (Information Technology and Services industry)

  January 2008 — Present (1 year 11 months)

  ConXentric is a professional consultancy and Internet product and solutions marketing firm with expertise in product launches, site launches, email marketing and other innovative Internet-based marketing methods.
  
  For more details, please visit www.ConXentric.com or www.WinningWare.com

• CTO, Access Management Group

  CITRIX Systems, Inc.

  (Public Company; 1001-5000 employees; CTXS; Information Technology and Services industry)

  February 2006 — December 2007 (1 year 11 months)

  As CTO of Citrix's Virtualization Systems Group, Rick was responsible for technology and business strategy, architecture, intellectual property for Citrix's application dlivery software for Windows applications, and Windows desktops.

• VP - Product Line Exec, VP Product Marketing & Product Management

  Citrix Systems, Inc.

  (Public Company; 1001-5000 employees; CTXS; Information Technology and Services industry)

  May 2003 — January 2006 (2 years 9 months)

• Group Architect

  BMC Software

  (Public Company; 5001-10,000 employees; BMC; Computer Software industry)

  September 1993 — October 2001 (8 years 2 months)

  As Group Architect for BMC's PATROL e-business and Internet product family, Mr. Braddy was responsible for the product architecture, technology strategy, patent portfolio and product strategy for over 2 dozen products.
  
  Other positions held during his 8 year tenure at BMC included Product Author, Internet products and Lead Product Developer, RDBMS backup and recovery products for Oracle, Sybase and DB2.
  
  Mr. Braddy is the inventor of Internet load balancing and transaction fault recovery in 1995, while employed with BMC Software.

Additional Information

Rick Braddy’s Websites:

• My Company
• My Website
• My Blog

Rick Braddy’s Interests:

Great product launches, disruptive innovation, technology, new gadgets, bass fishing, oil painting, poker, Internet marketing

Rick Braddy’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch