Award-winning founder and principal, Tara Communications LLC
Greater Philadelphia Area
- Current
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- Principal at Tara Communications
- Past
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- Practice Leader at FutureTech Consulting
- Public Relations Specialist at Federal Reserve Bank of Philadelphia
- Public Relations Manager at Seabrook House
- Education
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- Rowan University
- Susquehanna University
- Recommended
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10 people have recommended Rick - Connections
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290
connections
- Industry
- Public Relations and Communications
- Websites
Rick Alcantara’s Summary
Rick Alcantara is the award-winning founder and principal of Tara Communications LLC. He is an expert in employee communications, strategic planning, research and online communications. He is also versed in change communications, crisis planning, and merger and acquisition communications.
He is adept at helping organizations identify communication challenges and opportunities. His work has helped clients reduce expenses, increase revenue, generate awareness, engage employees, and align offline communications with web-based outreach efforts. His approach to communication stresses measuring outcomes over output.
Rick has worked with organizations of all sizes across various industries, including: AstraZeneca, Exelon Energy, CIGNA, Subaru of America, Washington Mutual, American Airlines, Public Relations Society of America, Volunteers of America, Chartered Property Casualty Underwriters Society, John Templeton Foundation, City of Woodbury and others.
He is a two-time national committee co-chair for PRSA, past president of the Philadelphia Chapter of PRSA, former vice president of the Professional Communicators of Southern New Jersey, and former board member of the Philadelphia Chapter of the International Association of Business Communicators and the Gloucester County Business Association. He is a member of the prestigious Union League of Philadelphia and Philadelphia's Center City Proprietors Association.
Rick Alcantara’s Specialties:
- Employee Communications
- Change Communications
- Internet/intranet/portal development & research
- Strategic planning
- Research
Rick Alcantara’s Experience
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Principal
Tara Communications
(Privately Held; 1-10 employees; Public Relations and Communications industry)
April 1992 — Present (17 years 4 months)
Leads award-winning public relations practice that specializes in delivering strategic, holistic and measurable communications to corporate, government and not-for-profit clients. Specializes in research, planning, employee communications, change communications, and online communications.
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Practice Leader
FutureTech Consulting
(Privately Held; Public Relations and Communications industry)
2000 — 2001 (1 year)
Led employee communication practice. Managed team that created award-winning Intranet sites and employee publications. Directed employee communication research.
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Public Relations Specialist
Federal Reserve Bank of Philadelphia
(Government Agency; Public Policy industry)
1994 — 1998 (4 years)
Led government outreach efforts. Published monthly briefing for regional bank officials. Tracked and reported on issues, legislation and technology related to Internet banking, smart card technology, biometrics, and online commerce. Served as occasional news anchor on employee TV news network.
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Public Relations Manager
Seabrook House
(Non-Profit; Hospital & Health Care industry)
1991 — 1992 (1 year)
Led public relations, employee communications and media buying for regional not-for-profit healthcare company.
Rick Alcantara’s Education
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Rowan University
MA , Public Relations , 1990 — 1992
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Susquehanna University
BA , Communications , 1978 — 1982
Additional Information
Rick Alcantara’s Websites:
Rick Alcantara’s Interests:
Technology, soccer, skiing, politics
Rick Alcantara’s Groups:
Public Relations Society of America, PRSA Counselors Academy, Union League of Philadelphia, St. Andrews Society, International Association of Business Communicators, Center City Proprietors Association (Philadelphia), Washington Township (NJ) youth soccer coach, Philadelphia Interactive Marketing Association, Social Media Club, PANMA
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Obama for America -
Rowan University Alumni -
Philadelphia Interactive Marketing Association -
Public Relations Society of America (PRSA National) -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
American Youth Soccer Organization -
International Association of Business Communicators (IABC) -
Rowan/Glassboro State University Alumni -
Digital Marketing -
SpeakerMatch -
Union League of Philadelphia -
Corporate Communications Executive Network -
Susquehanna University -
Center City Proprietors Association -
twitter innovators Innovation & Creativity Network of Tweeters -
PRSA Philadelphia & Friends -
Rowan University PRSSA Alumni -
Union League of Philadelphia's Business at Daybreak
Rick Alcantara’s Honors:
Recipient of five Pepperpot Awards (Philadelphia PRSA) for various PR campaigns
Recipient of several awards from the Web Marketing Association, Marcom Awards and New Jersey State League of Municipalities for various Internet projects
Recipient of the Anthony J. Fulginiti Award for contributions to public relations education
Recipient of the Maxine Elkin Award for excellence in public relations
Rick Alcantara’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
