
Owner, Digital Strategist at Digalicious
Burlington, Vermont Area

Owner, Digital Strategist at Digalicious
Burlington, Vermont Area
Join me for a great event on June 1: Burlington Social Media Breakfast. We have a great line up as well as some hands on and networking opportunities.
http://cli.gs/R6zpuD
Follow me on Twitter http://www.twitter.com/rnadworny
I’ve been working with new media for 13 years. The reason that I shifted from film to interactive was simple: I loved the fact that people could take what I did and make it theirs. Not passively consume but actively engage.
That becomes truer every day now. As we move into the post-propaganda age, giving up control to the consumer is the high-wire act I try to help brands navigate. And I do that with one simple yet challenging maxim: put the customer first.
I help companies, agencies and digital firms put together business building digital strategies, and then help bring them to life through a variety of executions. The digital business is the most fun, the most promising and the most challenging arena I’ve ever experienced.
• Digital strategy, interactive strategy, online strategy and marketing
• Creative thinker and brainstormer
• New business pitching
• Engagement planning
• User experience, information architecture
• Interactive creative direction
• Websites, e-commerce sites
• Microsites, UGC sites, Rich Media
• Online Advertising, SEO, social media outreach, e-mail outreach
• Multivariate/AB Testing, sequential advertising, site optimization
• Integrating online and offline communications
(Marketing and Advertising industry)
August 2008 — Present (1 year 4 months)
Providing digital strategies, online marketing planning, user experience planning, and engagement planning to companies, agencies, and digital shops. And then providing creative direction to make sure the strategies and plans come to life.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
May 1999 — July 2008 (9 years 3 months)
Director of Digital Strategy developing digital marketing strategies and campaigns for businesses, government and non-profit organizations. Led Contact/Engagement Planning for integrated campaigns with digital at the core, rather than being the tail end of a traditional campaign. Leading agency groups into digital focus, with a focus on contact/media, PR and interactive.
Developed award winning campaigns and strategies for clients such as Stowe, TimeWarner, and Unicel.
Agency Partner 2006 -
Clients include TimeWarner, Stowe, Unicel, VSAC, State Street among others.
For examples of work, see http://www.ksvc.com/clients/digital
(Privately Held; 11-50 employees; Online Media industry)
February 1999 — May 1999 (4 months)
Responsible for producing Web sites for Public Radio shows including:
• The Savvy Traveler - http://www.savvytraveler.com
• Michael Feldman's Whad'Ya Know - http://www.notmuch.com
(Privately Held; 1-10 employees; Online Media industry)
January 1998 — February 1999 (1 year 2 months)
Responsible for developing and producing online childrens edutainment content for Balihaiway.com
Developed CD-ROM for Boston Museum of Science exhibition for next wave of online entertainment.
Developed, produced and managed computer based training module for Prudential Insurance, to train new recruits and refresh skills of current staff. Modules included over 40 scenarios each with training and scoring options. Trained Prudential staff to manage and update modules.
(Sole Proprietorship; Myself Only; Motion Pictures and Film industry)
June 1989 — August 1996 (7 years 3 months)
Ran independent video production comapny in Stockholm Sweden. Produced a wide range of videos for health care industry, state organizations, non-profits and anti-racism organizations.
Produced and directed documentary "Holocaust Witness" in 1996 about Emerich Roth. Documentary was chosen by national organization Levande Bevis as a recommended part of middle and high school directory. Shown on national television in Sweden, Norway and Denmark.
(Self-Employed; Myself Only; Motion Pictures and Film industry)
February 1984 — June 1995 (11 years 5 months)
Worked on feature films, documentary and short films in Stockholm, Sweden. Feature films include:
Agnes Cecilia, 1991, Winner Guldbagge for best direction, best photography, http://www.imdb.com/title/tt0101281/
Yrrol, 1994, Winner Guldbagge for best actress, best screenplay, http://www.imdb.com/title/tt0111807/
Dromprinsen, 1996, 2 Guldbagge nominations, http://www.imdb.com/title/tt0116149/
Part Time Teacher/Technical Advisor at Dramatiska Institutet, Swedish Film School 1991-1995
MS , Marketing Communication and New Media , 1996 — 1998
BA , History , 1978 — 1982
International Association of Visual Artists, http://www.iava.org
MITX, MITX Awards Judge, http://www.mitx.org
American Association of Advertising Agencies (AAAAs)
Champlain College Emerging Media Advisory Board
Interactive Advertisting Awards
Stowe, Best Rich Media Ad, Travel, 2008
VPR, Best Rich Media Ad, Radio, 2008
Unicel, Outstanding Rich Media Ad, Telecommunications, 2008
Stowe, Best Rich Media Ad, Travel, 2007
W3 Awards
Unicel Profiler - Gold
OVXStudios.com - Silver
MITX Award Winners
Stowe (Travel) 2007
8outof10.com(Government, Best of Show Engagement) 2006
TimeWarner (Corporate) 2006
EnjoyBurlington.com (Government) 2004
Web Awards
Start Where You Are Standards of Excellence 2008
Tobaccostories.org - Standards of Excellence, 2006
ksvc.com - Standards of Excellence, 2006
8outof10.com - Outstanding Web Site, 2006
Webby Awards
ksvc.com - Official Honoree 2006
Adobe/Macromedia Sites of the Day
My Home - 2002
EnjoyBurlington - 2004
8outof10.com - 2006
OVXStudios.com - 2007
Whatsbubblingup.com - 2007
Startwhereyouarevt.org - 2008
Newbulbintown.com - 2008
CommArts Site of the Week
Enjoyburlington.com - 2004
Magellan Awards
Stowe "I Found It" 2008