
New Media Marketing Strategist | Social Media for Business | Internet Marketing Strategy | Integrated Media Planning
Dayton, Ohio Area

New Media Marketing Strategist | Social Media for Business | Internet Marketing Strategy | Integrated Media Planning
Dayton, Ohio Area
My current role as Senior Media Strategist at Berry Network is to build and execute marketing and business development strategies for companies seeking to:
• Engage Customers
• Increase Sales & Revenues
• Increase Profitability & ROI
• Mitigate Risks
• Reduce Costs
I have over 19 years experience in driving sales leads for local and national advertisers using integrated marketing solutions that include the following channels:
• New Media
• Social Media
• Internet (SEM / SEO)
• Mobile
• Local Search (Print & Web)
• Direct Mail
• Building Trusted Relationships
• Customer Engagement
• Lead Generation Marketing
• Marketing Research & ROI Analysis
• Marketing Strategy & Media Planning
• Product Development & Management
• Social Media Marketing for Business
• Social Networking
• Solution-Based Thought Leadership
(Public Company; T; Marketing and Advertising industry)
October 2007 — Present (2 years 10 months)
• Direct Marketing
• Integrated Marketing Solutions for National and Local Advertisers
• New Media Planning for Fortune 500 Companies
• Quantitative Analysis of Media Usage Trends
• Social Media Marketing for Business (Blogging, Facebook, LinkedIn, Twitter & Video)
• Web Marketing & Digital Media Strategy
(Public Company; T; Marketing and Advertising industry)
December 2005 — October 2007 (1 year 11 months)
Interactive Product Development and Strategic Marketing including:
• SEM
• SEO
• Web 2.0
(Marketing and Advertising industry)
December 1998 — December 2005 (7 years 1 month)
Interactive Campaign Management, Analysis & Media Optimization
(Marketing and Advertising industry)
March 1995 — December 1998 (3 years 10 months)
Strategic Account Management & Media Plan Implementation
(Marketing and Advertising industry)
December 1991 — March 1995 (3 years 4 months)
Customer Relationship Management (CRM)
Bachelor's , Business Management , 2003 — 2006
Graduated with Honors - 4.0 GPA.
Relationship Building, Social Networking, Social Media, Social Marketing, Blogging, Digital Marketing, Marketing, Direct Marketing, Sales, Management, Web 2.0, Media, SEM, SEO, Professional Networking, Public Speaking, Sports, Internet Marketing, Market Research
American Marketing Association, comScore, Kelsey Group