Rich McKinney

Current

Senior Media Strategist and Social Media Consultant at Berry Network, Inc. an AT&T Company

Past

Search Engine Marketing Manager (SEM / SEO) at Berry Network, Inc. an AT&T Company
Interactive Media Coordinator at Berry Network, Inc.
National Account Coordinator at Berry Network, Inc.

National Account Representative at Berry Network, Inc.

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1 more...

Education

Urbana University

Recommended

1 person has recommended Rich

Connections

353 connections

Industry

Marketing and Advertising

Websites

Rich McKinney’s Summary

My current role as Senior Media Strategist at Berry Network is to build and execute marketing and business development strategies for companies seeking to:

• Engage Customers
• Increase Sales & Revenues
• Increase Profitability & ROI
• Mitigate Risks
• Reduce Costs

I have over 19 years experience in driving sales leads for local and national advertisers using integrated marketing solutions that include the following channels:

• New Media
• Social Media
• Internet (SEM / SEO)
• Mobile
• Local Search (Print & Web)
• Direct Mail

Rich McKinney’s Specialties:

• Building Trusted Relationships
• Customer Engagement
• Lead Generation Marketing
• Marketing Research & ROI Analysis
• Marketing Strategy & Media Planning
• Product Development & Management
• Social Media Marketing for Business
• Social Networking
• Solution-Based Thought Leadership

Rich McKinney’s Experience

Senior Media Strategist and Social Media Consultant

Berry Network, Inc. an AT&T Company

(Public Company; T; Marketing and Advertising industry)

October 2007 — Present (2 years 10 months)

• Direct Marketing
• Integrated Marketing Solutions for National and Local Advertisers
• New Media Planning for Fortune 500 Companies
• Quantitative Analysis of Media Usage Trends
• Social Media Marketing for Business (Blogging, Facebook, LinkedIn, Twitter & Video)
• Web Marketing & Digital Media Strategy
Search Engine Marketing Manager (SEM / SEO)

Berry Network, Inc. an AT&T Company

(Public Company; T; Marketing and Advertising industry)

December 2005 — October 2007 (1 year 11 months)

Interactive Product Development and Strategic Marketing including:

• SEM
• SEO
• Web 2.0
Interactive Media Coordinator

Berry Network, Inc.

(Marketing and Advertising industry)

December 1998 — December 2005 (7 years 1 month)

Interactive Campaign Management, Analysis & Media Optimization
National Account Coordinator

Berry Network, Inc.

(Marketing and Advertising industry)

March 1995 — December 1998 (3 years 10 months)

Strategic Account Management & Media Plan Implementation
National Account Representative

Berry Network, Inc.

(Marketing and Advertising industry)

December 1991 — March 1995 (3 years 4 months)

Customer Relationship Management (CRM)

Rich McKinney’s Education

Urbana University

Bachelor's , Business Management , 2003 — 2006

Graduated with Honors - 4.0 GPA.

Additional Information

Rich McKinney’s Websites:

Rich McKinney’s Interests:

Relationship Building, Social Networking, Social Media, Social Marketing, Blogging, Digital Marketing, Marketing, Direct Marketing, Sales, Management, Web 2.0, Media, SEM, SEO, Professional Networking, Public Speaking, Sports, Internet Marketing, Market Research