Rich McKinney
AT&T Digital Marketing Strategist | Social Media for Business | Lead Generation Marketing | Marketing Communications
- Location
- Dayton, Ohio Area
- Industry
- Marketing and Advertising
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Rich McKinney's Overview
- Current
-
- Senior Media Strategist and Social Media Consultant at Berry Network, Inc. an AT&T Company
- Past
-
- Search Engine Marketing Manager (SEM / SEO) at Berry Network, Inc. an AT&T Company
- Interactive Media Coordinator at Berry Network, Inc. an AT&T Company
- National Account Coordinator at Berry Network, Inc. an AT&T Company
- National Account Representative at Berry Network, Inc. an AT&T Company
- Education
-
- Urbana University
- Recommendations
-
4 people have recommended Rich
- Connections
-
500+ connections
- Websites
Rich McKinney's Summary
As Senior Media Strategist at Berry Network (a division of AT&T Advertising Solutions), I have over 20 years experience in driving sales leads for local and national advertisers using the following marketing channels:
• New Media / Digital Media
• Social Media for Business
• Internet Local Search
• SEM / SEO
• Mobile Marketing
• Traditional Marketing / Media
I strategically help major brands grow sales revenues by executing business development solutions that:
• Engage Customers
• Increase Profitability & ROI
• Alleviate Risks
• Reduce Costs
Clients I have worked with include:
• American Family Insurance
• Hertz
• Meineke Car Care Center
• Olive Garden
• Papa Johns
• Red Lobster
• Rite Aid
• Roto-Rooter
• Safelite AutoGlass
• Wachovia
• (and others)
I hold a Bachelor of Science Degree in Business Management from Urbana University in Ohio.
Specialties
• Building Trusted Relationships
• Customer Relationship Management
• Facebook Marketing
• Internet / Digital Marketing
• Lead Generation Marketing
• Marketing Research & ROI Analysis
• Marketing Strategy
• Media Planning
• PR & Marketing Communications
• Product Development & Management
• Social Media Marketing for Business
• Social Media Educator / Trainer
• Social Media Lead Generation
• Social Media ROI
• Solution-Based Thought Leadership
• Twitter Marketing
Rich McKinney's Experience
Senior Media Strategist and Social Media Consultant
Berry Network, Inc. an AT&T Company
Public Company; 201-500 employees; T; Marketing and Advertising industry
October 2007 – Present (4 years 4 months)
• Lead Generation Marketing
• Integrated Marketing Solutions for National and Local Advertisers
• New Media Planning for Fortune 500 Companies
• Quantitative Analysis of Media Usage Trends
• Social Media Marketing for Business (Blogging, Facebook, LinkedIn, Twitter & Video)
• Web Marketing & Digital Media Strategy
Search Engine Marketing Manager (SEM / SEO)
Berry Network, Inc. an AT&T Company
Public Company; 201-500 employees; T; Marketing and Advertising industry
December 2005 – October 2007 (1 year 11 months)
Interactive Product Development and Strategic Lead Generation Marketing including:
• SEM
• SEO
• Local Search Marketing
Interactive Media Coordinator
Berry Network, Inc. an AT&T Company
Public Company; 201-500 employees; T; Marketing and Advertising industry
December 1998 – December 2005 (7 years 1 month)
Interactive Campaign Management, Analysis & Media Optimization
National Account Coordinator
Berry Network, Inc. an AT&T Company
Public Company; 201-500 employees; T; Marketing and Advertising industry
March 1995 – December 1998 (3 years 10 months)
Strategic Account Management & Media Plan Implementation
National Account Representative
Berry Network, Inc. an AT&T Company
Public Company; 201-500 employees; T; Marketing and Advertising industry
December 1991 – March 1995 (3 years 4 months)
Customer Relationship Management (CRM)
Rich McKinney's Skills
- B2B Marketing
- B2C Marketing
- Business Development
- Business Strategy
- Content Marketing
- Customer Relations
- Customer Service
- Digital Marketing
- Interactive Marketing Strategy
- Lead Generation Marketing
- Marketing Consultant
- Online Marketing
- Public Speaking
- Social Media Marketing
- Social Media Strategy
- Thought Leadership
Rich McKinney's Languages
-
English
(Native or bilingual proficiency)
Rich McKinney's Education
Urbana University
Bachelor's, Business Management
2003 – 2006
Graduated with Honors - 4.0 GPA.
Rich McKinney's Additional Information
- Websites:
- Interests:
-
Relationship Building, Social Networking, Social Media, Social Marketing, Blogging, Digital Marketing, Marketing, Direct Marketing, Sales, Management, Web 2.0, Media, SEM, SEO, Professional Networking, Public Speaking, Sports, Internet Marketing, Market Research
- Groups and Associations:
-
American Marketing Association, comScore, Kelsey Group
-
Contact Rich for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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