Rich Knopke

Current

• Director, East Coast Sales at Tremor Media
• Director of Cable Entertainment and Pure Play at NBC Universal
• Director, Multi-Media Advertising Sales at The Wall Street Journal Franchise at Dow Jones

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Past

• Eastern Region Director, online at The Wall Street Journal Digital
• Sales Coordinator at CNN International

Education

• Rutgers, The State University of New Jersey-New Brunswick

Recommended

3 people have recommended Rich

Connections

143 connections

Industry

Online Media

Websites

• My Company
• My Company
• My Company

Rich Knopke’s Summary

I have always wanted to work in the media industry but not just in any medium. My goal has been to work on the cutting edge of the industry first working at CNN International when going global was the big thing.

When the internet sprung up, I quickly jumped to The Wall Street Journal Online where I've worked for 9 years first as a sales representative, then to Eastern Region Director for WSJ Digital and finally as a Multi-Media Director for The Wall Street Journal franchise. From there, I moved to NBC Universal developing and selling cross-site opportunities, including broadband video, for advertisers.

In late 2008, I moved to Tremor Media to work for this fast growing company providing solutions for video advertising online.

Along the way, I've held leadership positions in the industry including 3 years as board member of 212, the interactive organization of New York.

Rich Knopke’s Specialties:

A rolodex full of clients and agency contacts, great customer service, active listening skills, the ability to create customized advertising programs and tremendous writing ability.

Rich Knopke’s Experience

• Director, East Coast Sales

  Tremor Media

  (Privately Held; Online Media industry)

  November 2008 — Present (1 year 2 months)

  Oversee Advertising Sales for the East Coast for this fast growing company providing solutions for video advertising online.
  
  Tremor Media is the leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 1,400 top-tier publisher sites with more than 135 million unique visitors per month.
  
  Tremor also offers the Acudeo Video Monetization Platform for publishers, a full suite of products and services to monetize streaming video and maximize ROI. Tremor’s full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium.

• Director of Cable Entertainment and Pure Play

  NBC Universal

  (Public Company; 10,001 or more employees; GE; Entertainment industry)

  January 2008 — Present (2 years )

  I manage a team of nine sales people across NBC Universal cable websites including bravotv.com, scifi.com, usanetwork.com, oxygen.com and televisionwithoutpity.com.
  
  I am also director of a new division called Pure Play where we're cobbling together all of NBC Universal Digital's websites including the aforementioned cable sites as well as NBC.com, NBC Sports, Accesshollywood.com and more into a network where advertisers can leverage our reach of 30mil+ and unique entertainment content into a customized and creative advertising solution.

• Director, Multi-Media Advertising Sales at The Wall Street Journal Franchise

  Dow Jones

  (Public Company; 10,001 or more employees; dj; Marketing and Advertising industry)

  September 2007 — Present (2 years 4 months)

  Dow Jones recently re-orged The Wall Street Journal "franchise." The online sales reps will still only sell online and print reps will still only sell print but they will report in to multi-media directors, of which I am one. My territory includes NY, Philadelphia and Washington DC with 11 reports and $45mil in combined print/online revenue.

• Eastern Region Director, online

  The Wall Street Journal Digital

  (Public Company; 5001-10,000 employees; dj; Online Media industry)

  April 2006 — September 2007 (1 year 6 months)

  Responsible for over $30million of revenue along with 19 reports along the east coast for the digital properties of The Wall Street Journal Digital Network (including wsj.com, marketwatch, barron's online and allthingsd.com). Responsible for building customized advertising solutions for advertisers including IBM, FedEx, Chevron, ExxonMobil, Vanguard, E*trade, British Airways and Accenture to name a few.

• Sales Coordinator

  CNN International

  (Public Company; Marketing and Advertising industry)

  July 1995 — September 1998 (3 years 3 months)

Rich Knopke’s Education

• Rutgers, The State University of New Jersey-New Brunswick

  1991 — 1995

Additional Information

Rich Knopke’s Websites:

• My Company
• My Company
• My Company

Rich Knopke’s Interests:

my family and friends, writing, traveling, Philadelphia sports, media.

Rich Knopke’s Groups:

Board member of 212, the interactive organization of New York: 2004-2007
- Membership Committee co-chair: 2006
- Professional Development co-chair: 2007

Rich Knopke’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch