Rich Heidorn

Current

• Owner at TreeHouse Media
• publisher at InterMedia Publishing, LLC

Past

• General Manager TradersNews Energy //Senior Editor, New Product Development at Internet Publishing Group
• Staff writer at The Philadelphia Inquirer

Education

• Temple University - Fox School of Business and Management
• Pennsylvania State University

Recommended

1 person has recommended Rich

Connections

85 connections

Industry

Publishing

Websites

• My Company
• My Website

Rich Heidorn’s Summary

Richard W. Heidorn, Jr., MBA/journalist/publishing entrepreneur, is a survivor of both the dot.com bust and the Enron collapse.

He worked for 17 years as a reporter and editor for The Philadelphia Inquirer, where he won several state and national awards for his investigative and business reporting. He also served as an editor on the National, Regional and Business Desks.

In 1999, Rich joined five former Dow Jones, Inc. execs in the launch of Internet Publishing Group, where he developed coverage plans, set editorial policies, performed market research and competitive analyses, directed marketing and helped design several business-to-business news and market data services, including one serving the competitive electric industry.

In 2002, after the dot.com bubble burst and Enron collapse, he became an investigator for the Federal Energy Regulatory Commission in Washington DC. As an expert witness in a case involving the largest utility in the Southeast U.S. in 2004, he helped force the renegotiation of a tainted power contract, saving Georgia ratepayers $9.5 million a year. In 2006, he became a whistleblower, going public to accuse the agency's chairman of quashing a subsequent investigation into the same utility. His position was vindicated when the other members of the commission overrode the chairman's actions.

It was in DC that Rich met attorney Angel Robles, a native of Puerto Rico, with whom he founded InterMedia Publishing, a Spanish-language publishing company. InterMedia is the publisher of Angel's book, Guía y Formularios de Inmigración, and his weekly Q&A column on immigration, which runs on MSN Latino and numerous Spanish-language newspapers. InterMedia is completing work on its second book, a guide for Latino first-time homebuyers.

Rich's newest venture is the TreeHouse Media Project (www.treehouse-media.net) founded in 2008 to provide entrepreneurial and multi-media training for downsized and disaffected print and broadcast journalists.

Rich Heidorn’s Specialties:

Editing, writing, reporting, website design, new product development

Rich Heidorn’s Experience

• Owner

  TreeHouse Media

  (Publishing industry)

  Currently holds this position

• publisher

  InterMedia Publishing, LLC

  (Publishing industry)

  January 2003 — Present (6 years 11 months)

  Spanish-language publishing compan, focusing on newly-arrived Latino immigrants in the U.S.

• General Manager TradersNews Energy //Senior Editor, New Product Development

  Internet Publishing Group

  (Privately Held; 11-50 employees; Online Media industry)

  May 1999 — September 2002 (3 years 5 months)

  Senior Editor/New Product Development
  >Developed coverage plans, copy flow; set editorial policies. Negotiated contracts with wire services, freelance correspondents. Performed market research, and competitive analyses. Directed advertising purchases, design of marketing materials. Helped design websites.
  >Critiqued, edited and wrote portions of corporate business plan & other materials for prospective investors.
  
  General Manager, TradersNews Energy
  >Oversaw editorial, production and marketing functions of service providing news and market data to wholesale energy traders.
  >Developed products; set budgets; hired staff; designed marketing & training materials; helped design website and back-end database, made sales presentations. Clients included most top wholesale power marketers & utilities in U.S.

• Staff writer

  The Philadelphia Inquirer

  (Public Company; 1001-5000 employees; Newspapers industry)

  June 1982 — May 1999 (17 years )

Rich Heidorn’s Education

• Temple University - Fox School of Business and Management

  MBA , 1996 — 1998

• Pennsylvania State University

  BA , Journalism , 1973 — 1976

Additional Information

Rich Heidorn’s Websites:

• My Company
• My Website

Rich Heidorn’s Groups:

•    The Penn State Alumni Association
•    The Fox School of Business and Management
•    Newspaper Professionals Network
•    The Philadelphia Inquirer Alumni Association

Rich Heidorn’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch