Everybody Wins! USA - National Executive Director
Greater Boston Area
- Current
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- National Executive Director at Everybody Wins! USA
- Consultant at Audience Analysis
- Past
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- Board of Directors and Chair, Fundraising Committee at Everybody Wins! Metro Boston
- Marketing Manager - Member Retention at Network Health
- Project Director at Opinion Dynamics Corporation
- Marketing Consultant at John Snow, Inc.
- Founder at New Hat Publishing (Sole Proprietorship)
- Consultant at Amherst Consulting Group
- Account Manager at NCR
- Education
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- Boston University - School of Management
- Babson College
- Marblehead High School
- Recommended
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5 people have recommended Rich - Connections
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500+
connections
- Industry
- Non-Profit Organization Management
- Websites
Rich Greif’s Summary
Currently lead a national children's literacy and mentoring network of 14 Everybody Wins affiliates and strategic partners serving nearly 10,000 low-income elementary school children who are reading below grade level. The next "win" for us is to develop and implement a plan to reach 25,000 children. This growth plan includes strengthening the national office infrastructure, which will enable us to help our current affiliates grow and launch new affiliates in key markets.
As a former Power Lunch reader, Board member in Boston and now National Executive Director, I firmly believe our model can be expanded throughout the country with the right partnerships, investors and team of advisors. Our simple, yet effective model works because everybody does win - children, schools, volunteers and companies. If you believe in our mission and can lend your skills and advice to our plan, please contact me.
Rich Greif’s Specialties:
Cause-marketing and promotional partnership development
Social networking
Fundraising
Board development
Program management
Rich Greif’s Experience
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National Executive Director
Everybody Wins! USA
(Non-Profit Organization Management industry)
September 2008 — Present (1 year 3 months)
Everybody Wins! is a national literacy and mentoring nonprofit proven to build the skills and love of reading among low-income elementary students. By bringing volunteer mentors into schools for weekly one-on-one reading experiences, everybody wins! - children, schools, volunteers, their companies and society. The Everybody Wins! equation is simple - one mentor, one child, one book at a time - but has a profound impact.
Founded in 1991 by Arthur and Phyllis Tannenbaum, Everybody Wins! has grown into a national public-private partnership that provides structured one-on-one mentoring to low-income youth. Taking root in 16 states and Washington, DC, Everybody Wins! offers four distinct literacy and mentoring programs: Power Lunch, Readers Are Leaders, Story Time and EW! Book Clubs.
Today, Everybody Wins! affiliates are helping bridge the literacy gap for more than 9,500 public school students across the country. Our goal is to reach 100,000. We hope you share our vision. -
Consultant
Audience Analysis
(Market Research industry)
June 2006 — Present (3 years 6 months)
Audience market research and analysis consulting to museums, tourist attractions and other audience-related experiences.
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Board of Directors and Chair, Fundraising Committee
Everybody Wins! Metro Boston
(Non-Profit Organization Management industry)
May 2005 — December 2008 (3 years 8 months)
Everybody Wins! Metro Boston (EWMB) is the Boston-based affiliate of Everybody Wins! USA; a national literacy and mentoring nonprofit organization that increases children’s opportunities for success in school and in life through one-to-one reading experiences with caring adults.
EWMB's signature program, Power Lunch, is a lunchtime reading and mentoring program proven to improve reading skills and attitudes toward reading. Each week, volunteers from businesses travel to local elementary schools during the lunch hour for one-to-one reading with students, promoting the skills and love of reading through reading aloud and sharing favorite stories.
EWMB provides Power Lunch mentors for over 500 children in 8 Greater Boston communities—Billerica, Boston, Cambridge, Chelsea, Everett, Framingham, Somerville, and Waltham. Our mission is to reach children while they are young, stimulate their interest in reading and learning, and encourage them to believe that they can be successful. -
Marketing Manager - Member Retention
Network Health
(Non-Profit; 51-200 employees; Hospital & Health Care industry)
July 2006 — September 2008 (2 years 3 months)
Manage all aspects of member retention from enrollment through the member’s entire life cycle for a 160,000 member health plan. Develop, implement and analyze strategies and tactics to improve retention and satisfaction through internal and external telephone, mail and print campaigns. Manage key member touchpoints including Welcome Calls, Welcome packets, ID cards, newsletters, extra benefits fulfillment, renewal campaign and other targeted communications. Conduct in-depth analysis to determine campaign benchmarks and return on investment. Currently leading company-wide effort to develop and implement a comprehensive long-term strategy to minimize disenrollments from member renewal process.
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Project Director
Opinion Dynamics Corporation
(Privately Held; 11-50 employees; Market Research industry)
July 2004 — July 2006 (2 years 1 month)
Develop and direct customized quantitative and qualitative market research and consulting projects in healthcare, higher education, nonprofit organizations, entertainment and media, associations and public policy for a leading national market research firm. Lead all phases of research including proposal development, study design, client management, survey instrument, interview guide development, focus group moderation, data analysis, strategic recommendations, report writing and presentation. Types of studies include: attitude and usage studies; brand development, assessment and positioning; product, service and program concept testing and refinement; customer satisfaction, retention and loyalty; market demand and feasibility studies; donor, giving and member studies; program evaluation and monitoring; advertising, promotional and fundraising campaign development.
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Marketing Consultant
John Snow, Inc.
(Privately Held; 201-500 employees; Management Consulting industry)
February 1998 — July 2004 (6 years 6 months)
Developed and implemented marketing, research, consulting and training projects with government and nonprofit organizations in health care, human services, education and the environment. Wide range of expertise in statistical analysis, strategic marketing and campaign planning, trend and demand forecasting, needs assessment, new service and product development, and program evaluation experience. Specific types of consultancies included: organizational assessment; attitude, awareness and usage studies; branding; concept testing; social marketing campaigns, process, efficiency, and outcome evaluations; feasibility studies; market demand assessments; and market tracking studies.
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Founder
New Hat Publishing (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Publishing industry)
June 1995 — December 1997 (2 years 7 months)
Founded a publishing company producing titles that highlight research-based community issues such as volunteerism, youth development, and mentoring. Authored company’s first title, Big Impact: Big Brothers Making A Difference, based on qualitative data gathered through 200 personal interviews. Consulted and trained organizations throughout the United States on marketing, collaborative development, recruitment, research, public relations, and community outreach topics. Developed complete marketing and publicity plan for nationwide release and media tour, partnering with over 500 Big Brothers Big Sisters programs to enhance their volunteer recruitment, fundraising, and public relations goals, resulting in over 200 print, radio, and television interviews nationwide.
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Consultant
Amherst Consulting Group
(Privately Held; 1-10 employees; Management Consulting industry)
May 1994 — May 1995 (1 year 1 month)
Consulted to Fortune 1000 corporations in strategic planning, leadership development, customer satisfaction and reengineering. Led quantitative and qualitative research, evaluation, statistical analysis, report preparation and presentation to senior client management. Designed, led and co-authored national study of change management initiatives, Best Practices in Managing Change.
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Account Manager
NCR
(Public Company; 10,001 or more employees; NCR; Information Technology and Services industry)
September 1990 — February 1993 (2 years 6 months)
Managed cross-functional account team for international computer manufacturer. Marketed full line of hardware and software services to large financial institutions, achieving 165% of 1992 and 360% of 1991 sales goals. Conducted qualitative research for evaluation of new bank software products and services.
Rich Greif’s Education
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Boston University - School of Management
MBA , Management , 1991 — 1994
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Babson College
BS , Marketing, Communications , 1986 — 1990
- Activities and Societies:
- Babson Players - President
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Marblehead High School
1982 — 1986
Additional Information
Rich Greif’s Websites:
Rich Greif’s Groups:
Everybody Wins! Metro Boston, Everybody Wins! USA, Wakefield Soccer
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Boston University School of Management Alumni -
Everybody Wins! South Florida -
Babson Community -
Everybody Wins Metro Boston -
AmeriCorps -
Boston Speed Networkers -
Everybody Wins! USA -
Community & Business Supporting Our Schools -
Barefoot Books -
Achieve in Africa, Inc. -
Professional Speakers on Philanthropy -
Working in the Schools (WITS) -
Bridgestar Nonprofit Executive Director Network
Rich Greif’s Honors:
Lamplighter Award of Excellence, Community Relations/Outreach/Advocacy, 2007
Community Service Award - Big Brothers of Rhode Island, 1997
Big Brother of the Year - Old Colony YMCA Big Brothers/Big Sisters, 1996
Rich Greif’s Contact Settings
Interested In:
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- job inquiries
- expertise requests
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