Richard Sedley

Current

• Columnist at Customer Magazine
• Course Director for Social Media at Chartered Institute of Marketing
• Director at cScape Customer Engagement Unit

see less...

Past

• Head of Design at cScape Strategic Internet Services
• Director at Cameron Sedley Associates

Education

• University of the West of England

Recommended

3 people have recommended Richard

Connections

305 connections

Industry

Online Media

Websites

• cScape Digital Agency
• Customer Engagement Unit Blog
• Winners and Losers book

Richard Sedley’s Summary

20+ years experience in the design field, the last 14 in online/digital. In recent years I've focused on psychology and persuasion, in the context of creating employee and customer engagement.

Set up the cScape Customer Engagement Unit (CEU) in 2006 and developed a team of specialist consultants that deliver on all aspects of online marketing and communications. The CEU's Annual Online Customer Engagement Survey and accompanying report is now in its third year.
http://customer-engagement-network.com

March 2008 saw the publication of 'Winners and Losers in a Troubled Economy: how to engage customers online to gain competitive advantage' which looks at the importance of customer engagement during harder economic conditions.
http://www.winners-and-losers-in-a-troubled-economy.com

I also have a regular personal column for Customer Magazine
http://www.customermagazine.co.uk

Richard Sedley’s Specialties:

persuasive design, customer strategy, employee engagement, web design, psychology, digital, user experience, change management

Richard Sedley’s Experience

• Columnist

  Customer Magazine

  (Marketing and Advertising industry)

  January 2009 — Present (11 months)

  I write a regular ccolumn in the UK's Customer Magazine.

• Course Director for Social Media

  Chartered Institute of Marketing

  (Educational Institution; 51-200 employees; Marketing and Advertising industry)

  January 2008 — Present (1 year 11 months)

  Design and run the new course launched in 2008

• Director

  cScape Customer Engagement Unit

  (Public Company; Information Technology and Services industry)

  February 2006 — Present (3 years 10 months)

  Strategic consulting for the online environment. Focused on customer engagement strategies for acquisition, conversion and retention.

• Head of Design

  cScape Strategic Internet Services

  (Public Company; 51-200 employees; Internet industry)

  October 1999 — January 2006 (6 years 4 months)

• Director

  Cameron Sedley Associates

  (Privately Held; 1-10 employees; Graphic Design industry)

  November 1996 — October 1999 (3 years )

Richard Sedley’s Education

• University of the West of England

  BA (Hons) , Fine Art - Painting

Additional Information

Richard Sedley’s Websites:

• cScape Digital Agency
• Customer Engagement Unit Blog
• Winners and Losers book

Richard Sedley’s Interests:

customer research, psychology, behavioral economics, persuasive design, fine art, painting, baseball, web analytics, customer engagement

Richard Sedley’s Groups:

Usability Professionals Association, Web Analytics Association, Chartered Institute of Marketing

•    Persuasive Design
•    InternetRetailing - for leaders in e-commerce and multichannel retail
•    eMarketing Association Network
•    Web & Marketing Analytics Group - IQ Workforce
•    Social Media Marketing
•    Groundswell Book
•    Community 2.0
•    Chartered Institute of Marketing members
•    CIPD member
•    Future Social Media
•    UK after the recession
•    Social Media and Web 2.0 in Banking and Financial Services
•    Customer Publishing Group
•    SMCC - Social Media in a Corporate Context
•    where social media meets online customer service

Richard Sedley’s Honors:

Heist Award for best Alumni magazine, Best website (www.cipd.co.uk) European Membership Communications Association

Richard Sedley’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch