Richard Sedley

Strategy Director at Foviance

Location: United Kingdom
Industry: Market Research

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Richard Sedley's Overview

Current

Strategy Director at Foviance
Associate Faculty Director at The Chartered Institute of Marketing
Judge, ICS Customer Satisfaction Awards at Institute of Customer Service

Customer Engagement Blogger at SmartInsights.com

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Past

Commercial Director at Foviance
Course Director for Social Media at Chartered Institute of Marketing
Customer Engagement Director at cScape Strategic Internet Services

Columnist at Customer Magazine
Judge, Annual Marketing Excellence Awards at Chartered Institute of Marketing
Head of Design at cScape Strategic Internet Services
Director at Cameron Sedley Associates

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Education

Bristol Polytechnic

Recommendations

8 people have recommended Richard

Connections

500+ connections

Websites

25+ years in the creative/customer experience field, the last 17 in online/digital. In recent years I've focused on psychology and persuasion, in the context of creating employee and customer engagement.

As Strategy Director at Foviance I'm responsible for the realisation of our vision to be the world's leading multichannel customer experience consultancy. Prior to this role I over saw the company's Client Relationship, New Business and Marketing teams as Commercial Director.

Foviance are online behaviour specialists. We use data and research to help our clients make informed decisions upon which we design customer experiences.

For four years I was the Course Director for Social Media at the Chartered Institute of Marketing (CIM). In 2012 I stepped down to become an Associate Member of the CIM Faculty.

Prior to Foviance I spent 11 years at the digital agency cScape where I set up the cScape Customer Engagement Unit (CEU) in 2006 and developed a team of specialist consultants that delivered on all aspects of online marketing and communications.

About eight months before the last recession hit the UK I co-authored the book 'Winners and Losers in a Troubled Economy: how to engage customers online to gain competitive advantage'.
http://scr.bi/winners-and-losers

Specialties

persuasive design, customer strategy, employee engagement, web design, psychology, digital, user experience, social media, marketing, speech writing, customer research

Strategy Director

Foviance

Privately Held; 11-50 employees; Research industry

April 2012 – Present (2 months) London, United Kingdom

As Strategy Director I am privileged to sit on the Board at Foviance and contribute to both the day-to-day running of the company and achieving our vision to be the world's leading multichannel customer experience consultancy.

Associate Faculty Director

The Chartered Institute of Marketing

Educational Institution; 11-50 employees; Marketing and Advertising industry

December 2011 – Present (6 months)

After five years as Course Director for Social Media I have stepped down into an Associate role within the faculty

Judge, ICS Customer Satisfaction Awards

Institute of Customer Service

Nonprofit; 1001-5000 employees; Consumer Services industry

August 2010 – Present (1 year 10 months) London, United Kingdom

I'm honoured to have been asked to judge the Institute of Customer Service Customer Satisfaction Awards two years running. This year I'm judging the Customer Communication Strategy category.

Customer Engagement Blogger

SmartInsights.com

Privately Held; 1-10 employees; Marketing and Advertising industry

2010 – Present (2 years)

Contributor to the Smart Insights digital marketing web portal.
http://www.smartinsights.com/author/richardsedley/

Commercial Director

Foviance

Privately Held; 11-50 employees; Research industry

December 2010 – March 2012 (1 year 4 months) London, United Kingdom

As Commercial Director at Foviance I over saw the company's Client Relationship, New Business and Marketing teams.

Course Director for Social Media

Chartered Institute of Marketing

Educational Institution; 11-50 employees; Marketing and Advertising industry

January 2007 – December 2011 (5 years)

Designed and ran the Social Media Marketing course launched in 2007 and the Advanced Social Media course launched in 2009.

Customer Engagement Director

cScape Strategic Internet Services

Privately Held; 51-200 employees; Information Technology and Services industry

February 2006 – November 2010 (4 years 10 months)

Member of the cScape senior management team and Director of the Customer Engagement Unit (CEU).

Strategic consulting for clients including: Toshiba, Sony, Barclays, CIPD, Grant Thornton, AkzoNobel, British Council.

Columnist

Customer Magazine

October 2008 – June 2010 (1 year 9 months)

I wrote a regular column in the UK's 'Customer Magazine', focused on customer experience and psychology. The magazine folded during the last recession (nothing to do with my column I promise).

Judge, Annual Marketing Excellence Awards

Chartered Institute of Marketing

Educational Institution; 11-50 employees; Marketing and Advertising industry

July 2009 – October 2009 (4 months) London, United Kingdom

Judged the inaugural CIM Marketing Excellence Awards. FMCG category.

Head of Design

cScape Strategic Internet Services

Privately Held; 51-200 employees; Information Technology and Services industry

October 1999 – January 2006 (6 years 4 months)

Set up and ran the creative / user experience studio before setting up the cScape CEU.

Director

Cameron Sedley Associates

November 1996 – October 1999 (3 years)

Ran the Bristol studio (my partner Alex Cameron ran the London studio). Sold company to cScape.

Winners and Losers in a Troubled Economy: How to engage customers online to gain competitive advantage
- cScape
- March 11, 2008
Authors: Richard Sedley

'Winners and Losers' explores the potential of digital media to develop strong and valuable relations between a business and its customers. Published 8 months before the UK economy slipped into recession.
4th Annual Online Customer Engagement Report
- cScape
- January 1, 2010
Authors: Richard Sedley

Survey results, commentary and analysis from over 1000 participants of the 2010 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
2nd Annual Multichannel Customer Experience Report
- Econsultancy
- January 5, 2012
Authors: Richard Sedley

‘State-of-the-nation’ report on how how organisations are coping in our multichannel environment.

Bristol Polytechnic

BA (Hons), Fine Art - Painting

1986 – 1989

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Websites:

Interests:

customer research, psychology, behavioural economics, persuasive design, fine art, painting, baseball, web analytics, customer engagement, organisational change

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