Richard Saling

Current

Strategic Marketing Consultant at Freelance Consulting & Speaking

Past

Marketing Consultant at Crisis Nursery
Director of Marketing at StandUp For Kids
Strategic Planner at StandUp For Kids

VP of Education and Member at American Marketing Association (AMA), Phoenix Chapter
Freelance Market Researcher at Grand Canyon University
Reporting Analyst at iCrossing
Business Analyst/Strategist at Nomadic - Formerly eMarketing
President of Professional Staff Association at Phoenix College
Marketing Coordinator / Media Buyer at Phoenix College
Marketing Specialist at Business Polish
Rifleman at United States Marine Corps

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Education

SEMPO Institute
Disney Institute
University of Phoenix

Arizona State University
McClure

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2 more...

Recommended

27 people have recommended Richard

Connections

447 connections

Industry

Marketing and Advertising

Websites

Richard Saling’s Summary

10 years of leadership, marketing and business experience.
Core strength is finding and creating synergies and capitalizing on them for powerful marketing results for private and public sector companies, on the agency and client side.

What I bring to an organization:

• Energy. I maintain enthusiasm and optimism, focusing on solutions.
• Energize others. I have experience in team building and motivating others through leadership by example and getting people engaged behind a Vision and Mission.
• Edge. I understand that after thoughtful analysis, tough decisions need to be made, many times under tight deadlines.
• Execute. I am able to turn the decision or plan into action, pushing the project through resistance and unforeseen obstacles to completion.
• Passion. I bring enthusiasm and drive to my projects, which directly impacts everything else.

The current goal is the transition from the agency world to a marketing role within a private sector consumer product or service company. I am looking for a position performing marketing duties revolving around planning, coordinating and/or managing campaigns, events, using traditional, online and social media channels.

Richard Saling’s Specialties:

Big bold ideas and holistic implementation
Business/ Marketing Strategy
Service Standards
SEO
Social Media

Richard Saling’s Experience

Strategic Marketing Consultant

Freelance Consulting & Speaking

(Management Consulting industry)

January 2006 — Present (3 years 11 months)

Provide marketing expertise to small to medium sized companies. My areas of expertise include:
Strategic Planning
Marketing Plans / Strategic Plans
Branding
Social Media
Online campaigns
Search Engine Optimization
PR - brand/reputation management
Events
traditional and online channels including graphic design and viral video
and getting all of them to work together in a holistic solution.

Speak to groups on topics such as:
Networking
Service Excellence
Change Management
Leadership
Motivation
Internalizing the Brand

• Spoken to large group of Marketers at ASU West Campus on the topic of Online Marketing,
• Spoken to an MBA class on the value and importance of professional networking.
• Spoken to an MBA class on Change Management.

Fundraising Officer for Pop Warner, Grand Association Youth Football.
Marketing Consultant

Crisis Nursery

(Non-Profit Organization Management industry)

August 2009 — August 2009 (1 month)

Worked with Joel Anderson and Irene Agustin to develop a website and social media tools with no budget to promote and raise awareness and money for the Long AZ Walk event, which is to support the Crisis Nursery in their mission of ending the cycle of child abuse and neglect.
Director of Marketing

StandUp For Kids

(Non-Profit; Non-Profit Organization Management industry)

December 2008 — August 2009 (9 months)

Moving from the Strategic Planner to the Director of Marketing role allows me the privilege to grow this organization's revenue, recognition, visibility and credibility in the Phoenix area in the very hands-on role.

• Directly responsible for all marketing/PR/ internal and external communications activities of the non-profit
• Lead, direct and participate in the marketing activities of personnel under me.
• First to use online social media such as Facebook, Youtube, and Twitter, as well as cultivating community partnerships to create synergies between fund raising, public relations, events and marketing campaigns to grow awareness and funds.
• First to incorporate use of grocery store loyalty cards as part of increasing donations.
Strategic Planner

StandUp For Kids

(Non-Profit; Non-Profit Organization Management industry)

October 2008 — December 2008 (3 months)

Worked with the executive team to create the Strategic Plan for the national non-profit.

• Used SWOT analysis, competitive analysis and market information
• Facilitated sessions eliciting input from the executive team to develop a comprehensive strategic plan.
VP of Education and Member

American Marketing Association (AMA), Phoenix Chapter

(Marketing and Advertising industry)

1996 — December 2008 (12 years )

I became a board member in the role of VP of Education for the Chapter in November of 2005. I Participate in a leadership role on the Board of one of the top industry organizations in Phoenix with nearly 400 members and 3,000 other professionals that attend our networking and educational events. Increase the value of membership by leading volunteers in the planning and coordinating of monthly professional growth events for Marketing Professionals
• Increase the value, attendance and frequency of events by adding new special interest topics and dynamic guest speakers who provide actionable information to attendees
• Created, documented and implemented a new process with more structure, which allows more time for planning and identifies key resources, contacts, locations, dates and deadlines for events.
Freelance Market Researcher

Grand Canyon University

(Privately Held; 501-1000 employees; Higher Education industry)

October 2008 — October 2008 (1 month)

Conduct market research to determine viability and success for new academic programs for the University and provide findings and recommendations to the marketing team.
Reporting Analyst

iCrossing

(Privately Held; Marketing and Advertising industry)

January 2008 — September 2008 (9 months)

Participate in the development of client strategy for the 600 employee, $50 million interactive agency. Through effective communication and analysis of multiple data sources and analytics tools for my clients such as Purina, AVAYA, Delaware North Companies, USAA, Toyota, Roche, American Airlines, Pottery Barn and Williams-Sonoma and their channels.

• Core contributor to strategic initiatives ensuring strategies align with objectives and present pro-active data-driven ideas and strategies to executive client team in a very fast paced environment.

• By sharing keyword analysis reports, convinced the USAA executive team to return to marketing to military personnel on their websites, which increased traffic by 25% in the first quarter.

• Exceeded expectations for Purina (as all clients) by linking our natural search optimization efforts with other online and offline marketing strategies to create synergies resulting in 20% increase in website traffic.

• Successfully increased positive perceptions of HealthMarkets by creating successful PR campaigns using social media in reputation/brand management, which dramatically increased online visibility and conversions by 40%
Business Analyst/Strategist

Nomadic - Formerly eMarketing

(Privately Held; Internet industry)

February 2007 — December 2007 (11 months)

Successfully led and managed online marketing projects, campaigns, contests and analytics in the 15 employee, $5 million interactive agency, serving clients such a Swingline, Quartet, GBC, Grohe, Ubisoft, Southwest Airlines, Microsoft and Macaroni Grill as part of my client list.

• Successfully turned a crisis situation into a positive consumer experience and increased in store sales by 30% for Quartet.

• Developed standardized tiered pricing for web analytics reporting for projects which improved ROI for the agency by creating a standard method of measurement of value.

• Developed and implemented standard work order contract setting up standard client/agency deliverables and expectations, which improved internal resource usage and efficiencies as well as client relations.

• Implemented web analytics for all short-term projects and long-term maintenance which added value for the clients.

• Served as the public face for the agency on their website: http://www.emarketinginc.com.
President of Professional Staff Association

Phoenix College

(Educational Institution; 501-1000 employees; Higher Education industry)

June 2006 — February 2007 (9 months)

This position is a leadership position within Phoenix College. I was elected VP of my employee group of 150 members to represent their needs to senior leadership and act as an advocate, adviser and liaison for all professional staff employees within the organization.
• Participated in several hiring committees and management / HR functions
• increased dues paying membership by 20% and participation by 50%
Marketing Coordinator / Media Buyer

Phoenix College

(Educational Institution; 501-1000 employees; Higher Education industry)

August 2001 — February 2007 (5 years 7 months)

Significant Contributor to the marketing and branding strategies of the 12,000 student community college campus. Working with a budget of $100,000 related to purchasing advertising collateral and marketing campaigns. Coordinate and manage multiple projects related to special events, marketing the campus, alumni relations and donor development.
• Created the strategic component of a fundraising campaign which increased contributions from employees by 30% and greatly contributed to reaching the $1 million goal a few months early by attracting more high profile donors
• Developed the campus strategic plan and facilitated groups in the process to turn the vision into action.
• Directly supervised 5 staff members in computer lab, introducing service standards, which increased customer satisfaction and corresponding lab fees by 15% over a one month period.
• Restructured course schedule, which improved usability and saved thousands in printing costs each semester.
Marketing Specialist

Business Polish

(Marketing and Advertising industry)

May 2005 — September 2006 (1 year 5 months)

Volunteered at the 4 person marketing agency until the end of my contract where I was heavily involved with client executive teams in marketing strategy, creating corporate identity packages, print ads, copywriting, and web banner ads, creation of marketing plans, conducting market research, and creating press releases for small business and non-profit clients.
• Successfully created innovative, eye catching trade publication advertisements, which dramatically improved awareness for Kamble Trucking.
Rifleman

United States Marine Corps

(Government Agency; 10,001 or more employees; USMC; Military industry)

January 1992 — February 1996 (4 years 2 months)

Successfully obtained skills of leadership, motivation of others and teamwork in the course of directly supervising 20 people under me in fast paced, high stress environments and utilized situational awareness and creative, critical thinking to find solutions to immediate and long term challenges, which is directly applicable to today's business environment.
• Developed an even stronger work ethic, drive and determination, overcoming obstacles in meeting deadlines and accomplishing goals.
• Honed a positive, can do attitude focusing on solutions not problems.
• Successfully led employees whom I could not fire and who were not always 100% committed, to achieve set goals as a cohesive team.

Richard Saling’s Education

SEMPO Institute

Certificate , Search Engine Optimization , 2009 — 2009
Disney Institute

Management, Service, Leadership, Loyalty 2004 — 2007
University of Phoenix

MBA , Business , September 2003 — September 2005
Arizona State University

Bachelors , Global Business , August 1996 — May 2000
McClure

Additional Information

Richard Saling’s Websites:

Richard Saling’s Interests:

God, Family, Service Excellence, new technology and methods of marketing / communicating with the audience, Raising funds for Pop Warner Youth Football,

Richard Saling’s Groups:

American Marketing Association from 2004-2009
ASU Alumni Association,
SEMPOAZ (Search Engine Marketing Professionals),
All Pro Dad,
Pop Warner Youth Football - Grand Association

280 Group: Product Management & Product Marketing
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
LION™ Worn with Pride! [Choose wisely ... ] < BEWARE OF COUNTERFEITS >
Inbound Marketers - For Marketing Professionals
MobileMonday
AZIPA - Arizona Internet Professionals Association
Ad2 Phoenix
Marketing Executives Group
SEMPO Institute
American Marketing Association Phoenix Chapter
TopLinked.com (Open Networkers)
Arizona Professional Networkers
Politics on the Rocks
Retail Industry Experts
Sr level Internet Marketers Group, Internet Marketing Professionals Only.
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Semper Fi Network - United States Marine Veterans - USMC
Phoenix Advertising and Marketing Professionals
Retail Industry Professionals Group
Social Media Marketing
Omniture Users Group
Channelonomy: Channel Economy Experts
Phoenix Professionals
Buzz Marketing
GUERRILLA AND NON CONVENTIONAL MARKETING!
Arizona State University Graduates
Authors, Writers, Publishers, Editors, and other Professionals
Enterprise Network
Arizona Advertising Club
Networking Phoenix .com
JobAngels
SlowNetworking - go slow to go fast!
AllProDad Phoenix
Arizona Power Marketers
Aspiring Writers