Richard Rawson
Marketing, Advertising, Brand Management, Social Media, Search Engine Marketing, Web Analytics
- Location
- Washington D.C. Metro Area
- Industry
- Marketing and Advertising
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Richard Rawson's Overview
- Current
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- Director of Marketing at E. Cohen and Company, CPAs
- Owner at Rawson Internet Marketing
- Past
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- Director, Buyer Acquisition | SEM-PPC-SEO-SMM at Respond
- Online Marketing Consultant at Respond
- Marketing Consultant at OnDialog, Inc.
- Co-Founder & Marketing Director at JamboKids Company, Inc.
- Director of Marketing & Business Development at Red Spruce, Inc.
- Marketing Communications Specialist, Consultant at Aurora Enterprise Solutions
- Education
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- Appalachian State University
- Appalachian State University
- Florida Institute of Technology
- Recommendations
-
5 people have recommended Richard
- Connections
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500+ connections
- Websites
Richard Rawson's Summary
I am Richard Rawson, and I provide outsourced marketing services at Rawson Internet Marketing to help our client businesses get found, build relationships, generate leads, measure results and communicate their value to others in a meaningful way.
My specialties include online marketing strategy, audience building, lead generation, lead nurturing, customer acquisition, email marketing, search engine marketing, social media management and consulting, website optimization, content development and blogging, as well as more evolved forms of PR and brand marketing.
Industries I serve include accounting, financial services, healthcare, software, and information technology, in addition to emerging companies and high-growth middle market businesses that are short on time and internal resources, but want to increase their online visibility, social engagement level and lead generation efforts.
What sets me apart is my ability to mix creative instincts with technical expertise, manage complex relationships with a variety of stakeholders, and sustain attention to detail while consistently keeping an eye on the big picture to achieve results.
I thrive on understanding and applying advances in digital branding, communications, lead generation and analytics to strengthen the online awareness, engagement, growth, and return on marketing investment among RIM's client businesses.
My professional credentials include Google advanced certification as an AdWords Qualified Individual, Hubspot certification as an Inbound Marketing Professional with honors distinction, a Master’s degree in Marketing and Business Administration and a Doctorate in Psychology.
My current professional roles include Owner at Rawson Internet Marketing, LLC, a full-service Internet marketing services firm based in the Washington, D.C. Metro Area, and Director of Marketing at E. Cohen and Company, CPAs.
Connect with me by phone: 703-599-1078, email: mail@richardrawson.com, or Twitter: @richardrawson.
Richard Rawson's Experience
Director of Marketing
E. Cohen and Company, CPAs
Privately Held; 11-50 employees; Accounting industry
June 2011 – Present (2 years 1 month) Rockville, MD
E. Cohen and Company, CPAs is a full-service CPA firm in the Washington DC Area serving government contractors, nonprofit organizations, professional service companies and other industries with audit, tax and business advisory services for over 20 years. The firm was voted “Best Accounting Firm to Work For” four years in a row in 2009-2012 by Accounting Today magazine; and six of its accountants won the recognition of the Washington DC region's top business executives in the SmartCEO magazine SmartCPA Reader's Choice section in 2012.
• Develops overall marketing and practice growth initiatives;
• Performs a wide range of marketing tasks, including branding, competitive strategic analysis, consumer insight development, sales tool and marketing collateral design and development, sales personnel briefing, search engine marketing (SEM), search engine optimization (SEO), landing page optimization, Pay-Per-Click (PPC) advertising, e-mail and newsletter copy writing, public relations and marketing communications, social media marketing, business development, and orchestrating trade show and event appearances.
Privately Held; 1-10 employees; Marketing and Advertising industry
May 2011 – Present (2 years 2 months) Washington D.C. Metro Area
Marketing, Advertising, Brand Management, Social Media, Search Engine Marketing, Web Analytics
Helping Your Business Get Found, Generate Leads, Build Relationships and Measure Results
Director, Buyer Acquisition | SEM-PPC-SEO-SMM
Respond
Privately Held; 11-50 employees; Internet industry
January 2010 – May 2011 (1 year 5 months)
Respond is an Online marketplace connecting consumers to quality local businesses across the United States and Canada. Since 1999, Respond has helped more than 4.5 million buyers with over 400 types of service-based projects.
• Collaborated in the design and development of branded websites and specialty microsites to increase brand awareness, strengthen user loyalty, create multiple cross-sell opportunities, and maximize revenue opportunities.
• Designed and created a portfolio of consistent and compelling marketing communications, graphics, logos, collateral, websites, html emails, and sales support materials; and set in motion other initiatives to build and strengthen the company’s brand identity.
• Optimized ad copy and landing page design, developed new website SEO strategy, and provided regarding scalable processes and best practices in search engine marketing and search engine optimization.
• Created a comprehensive social media strategy for the company, covering Facebook, Twitter, and LinkedIn. Attracted over 10,000 Twitter followers and 300 Facebook “Likes” in first quarter of 2011.
• Lead the company’s Online PPC advertising, managing over 366,000 keywords in 12,000 ad groups and 529 campaigns in three major search engines, with a target monthly spend between $100,000 and $120,000.
• Increased Online campaign conversions between 25-48 percent across multiple verticals, raised profitability from 3% to 26% month-over-month from February to May 2010, increased financial services leads by 12.3% in Q1-2011 over Q1-2010, and doubled PPC profitability in Q1-2011 over Q1-2010.
Online Marketing Consultant
Respond
Privately Held; 11-50 employees; Internet industry
November 2009 – January 2010 (3 months)
Marketing Consultant
OnDialog, Inc.
Privately Held; 11-50 employees; Information Technology and Services industry
May 2008 – October 2009 (1 year 6 months)
OnDialog is a B2B / B2C marketing automation software that maximizes the acquisition of leads, conversions or prospects, and retains customers using on-demand landing pages, microsites and personalized URLs (PURLs).
• Lead multi-channel marketing initiatives to generate leads, build brand awareness and drive sales.
• Managed the corporate re-branding, promotion and new product release of the flagship product offering.
• Increased company and product visibility, and broadened customer acquisition and engagement through inbound marketing activities, interactive webinars, email marketing, articles, brochures, user’s guides, and case studies.
• Tracked, measured and analyzed performance of all online advertising and marketing programs to determine campaign effectiveness, generate actionable reporting, and optimize campaign performance.
• Designed test strategies and refined creative assets to optimize results and increase conversions.
• Individually contributed to SEM-SEO projects, and directed a team of associates and vendors charged with development and implementation of marketing and business development.
• Designed, launched, and optimized highly successful Google AdWords pay-per-click (PPC) campaigns, increasing conversions tenfold and reducing overall advertising expenditures and costs per conversion 95 percent.
• Created relevant, personalized, high converting website landing pages with advanced functionality, including personalized URLS (PURLs) and variable content that dynamically changed based on visitor characteristics and responses.
Co-Founder & Marketing Director
JamboKids Company, Inc.
May 2005 – May 2008 (3 years 1 month)
JamboKids is a B2C line of multicultural children’s toys, dolls, and storybooks that are sold to consumers through the company’s e-commerce web site JamboKids.com, online affiliates, and a network of independent resellers.
• Successfully launched a new B2C e-commerce toy business targeting pre-tween children and their parents. Headed branding, new product development and marketing for multicultural toy line and youth storybook company. Assembled and directed a team of writers, graphic designers, illustrators, printers, toy makers, and other vendors.
• Garnered six top honors in a 2008 toy industry-wide awards competition sponsored by Creative Child Magazine. Received Preferred Choice Awards from a panel of over 100 parents and educators recognizing products that entertain and teach with flair and nurture imagination, curiosity and creativity in children.
• Increased online customer acquisition, and increased revenue and traffic growth, through email campaigns, article submissions and propagation of e-book for parents, website optimization, and search engine marketing strategies.
• Initiated and implemented an effective Online link building strategy; and established relationship with other webmasters, blog owners, and social media sites to stimulate interest in and loyalty to the brand, acquire product endorsements, and promote contests and product giveaways to drive more qualified traffic to site.
• Designed and created an in-house online affiliate program from the ground up, recruited/supported affiliates, created ads, wrote promotional copy, and administered affiliate commission payment programs.
• Led powerful Online and offline media campaign, gaining valuable print and online exposure.
• Orchestrated trade show appearances, including booth presentation, collateral design, and media coverage.
Marketing Communications Specialist, Consultant
Aurora Enterprise Solutions
May 1999 – May 2000 (1 year 1 month)
Aurora Enterprise Solutions developed enterprise security software products for Web and Java applications with a special focus on the healthcare sector and projects involving simulation for the Department of Defense.
Marketing Communications Specialist, Consultant:
Richard Rawson's Skills & Expertise
- Adobe Creative Suite
- Advertising
- Brand Awareness
- Brand Management
- B2B Marketing
- B2C Marketing
- Consumer Insight Development
- Content Marketing
- Conversion Optimization
- Cross-Channel Integration
- Digital Marketing
- Digital Strategy
- E-commerce
- Email Marketing
- Interactive Marketing
- Google Adwords
- Landing Page Optimization
- Lead Generation
- Marketing
- Marketing Collateral
- Marketing Communications
- Marketing Strategy
- Online Advertising
- Online Marketing
- Organic Search
- PPC
- Pay-Per-Click
- Referral Marketing
- SEM
- Search Engine Marketing
- Search Engine Optimization
- SEO
- Professional Services Marketing
- SEO copywriting
- Search Advertising
- SMO
- Social Media
- Social Media Marketing
- User Acquisition
- Web Analytics
- Start-ups
Richard Rawson's Certifications
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Certified Google Advertising Professional
- Google AdWords Certification Program
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Professional Internet Marketer
- WebCEO University
- License PIM-46748502
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Inbound Marketing Certification
- Hubspot Inbound Marketing University
Richard Rawson's Education
Appalachian State University
MBA, Business Administration
Appalachian State University
BSBA, Management and Marketing
Florida Institute of Technology
PsyD, Psychology
Richard Rawson's Additional Information
- Websites:
- Interests:
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Marketing, search engine marketing, online marketing, SEM, pay-per-click, PPC, advertising, search engine optimization, SEO, social media, social media marketing, SMM, internet marketing, affiliate marketing, performance marketing, lead generation, landing page, digital, branding, optimization, analytics, cost per click, cpc, cpa marketing, email marketing, graphics, web design, photography, hiking, sailing, scuba diving, travel.
- Groups and Associations:
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Search Engine Marketing Professional Organization (SEMPO)
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Contact Richard for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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