Richard Raitt

Richard Raitt

Accomplished Technology Marketer / Program Manager / Solutions Merchandiser

Greater Minneapolis-St. Paul Area
Marketing and Advertising

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Richard Raitt's Overview

  • Enterprise Merchandising Manager at Dell
  • Demand Generation Campaign Specialist at Dell Compellent
  • Founder, Consultant at RWR Enterprises
  • Marketing Director at Adayana
  • Sales Support & Marketing Manager at LearningByte International
  • Operations Marketing Manager at National Car Rental

183 connections

Richard Raitt's Summary

Versatile technology marketer with broad business experience in program management, demand generation, and solutions merchandising.

Proven expertise leading B2B and B2C projects by applying analytical, facilitative, and consultative skills to achieving both strategic and tactical goals.

Outstanding organizational and collaboration skills that support diverse, productive relationships. Skilled in efficiently managing detail, facilitating cross-functional relationships, and maximizing organizational assets.

Project/Programs Planning & Management
Demand Generation & Sales Nurturing
Email & Direct Mail Merchandising
Marketing Communication & Messaging
Interactive/Online Development
Brand Development
Business Development
Event Planning & Trade Shows
Vendor Relationships

Richard Raitt's Experience

Enterprise Merchandising Manager


Public Company; 10,001+ employees; DELL; Information Technology and Services industry

January 2012June 2013 (1 year 6 months) Eden Prairie, MN

Manage marcom email and direct mail programs promoting Dell enterprise lines-of-business (server, storage, networking) and solutions (virtualization, security, back-up and recovery), to mid-market commercial customers.

Demand Generation Campaign Specialist

Dell Compellent

Public Company; 501-1000 employees; Computer Software industry

May 2011January 2012 (9 months) Eden Prairie, MN

Accountable for all planning, execution, and sales coordination activities for a series of high-spend, multi-tactic, integrated, marketing campaigns. Provided concept design, vendor management, creative development, messaging, packaging design, and database analytics.

Founder, Consultant

RWR Enterprises

January 2006April 2011 (5 years 4 months) Minneapolis, MN

Provided marketing services to start-up and emerging B2C and B2B businesses including project management, strategic planning, business development, marketing communications, and event planning.

Marketing Director


Privately Held; 51-200 employees; E-Learning industry

August 2001December 2005 (4 years 5 months) Edina, MN

Served as lead marketing professional for start-up B2B e-learning development company, creating and implementing successful vertical marketing strategy targeting agri-business, financial services, healthcare, and automotive industries.

Sales Support & Marketing Manager

LearningByte International

July 2000March 2001 (9 months) St Louis Park, MN

Managed the development of strategic sales & marketing programs for emerging e-learning developer, blending classroom training, e-learning & coaching methodologies, and sales enablement tools.

Operations Marketing Manager

National Car Rental

Privately Held; 10,001+ employees; Leisure, Travel & Tourism industry

June 1998July 2000 (2 years 2 months) Minneapolis, MN

Developed marketing materials to support quality and consistency of customer experience for National's high-frequency corporate customers.

Richard Raitt's Courses

  • Operations Marketing Manager

    National Car Rental

    • Philip Crosby Quality Management College
  • Enterprise Merchandising Manager


    • Dell, Inc (Brand Certification)
  • Independent Coursework

    • Learning Psychology & Education. Central Connecticut State

Richard Raitt's Skills & Expertise

  1. Management
  2. Marketing Communications
  3. E-Learning
  4. Demand Generation
  5. Marketing
  6. B2B
  7. Strategic Planning
  8. Sales Operations
  9. Product Management
  10. Project Management
  11. Cross-functional Team Leadership
  12. Merchandising
  13. Sales Nurturing
  14. Program Management
  15. Event Management
  16. Interactive Marketing
  17. Brand Development
  18. Vendor Relationships
  19. Vendor Management
  20. Leadership
  21. Competitive Analysis
  22. CRM
  23. Product Marketing
  24. Strategy
  25. Integrated Marketing
  26. Business Development
  27. Start-ups
  28. Enterprise Software

View All (28) Skills View Fewer Skills

Richard Raitt's Education

The University of Connecticut

Bachelors of Arts, Sociology, History

Grade: High Honors

Watermark Learning / Auburn University

Mini-masters, Project Management

Richard Raitt's Additional Information

Contact Richard for:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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