Results Driven Marketing Leader
San Francisco Bay Area
- Current
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- VP Marketing at Attributor
- Past
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- VP Marketing at Bing Technology
- Senior Director of Marketing at Yahoo!
- VP Customer Marketing at Homestead Technologies
- Director of Marketing at SegaSoft
- Product Manager at Del Monte Foods
- Assistant VP, Software Development at Anistics
- Senior Consultant at Accenture
- Education
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- University of California, Berkeley - Walter A. Haas School of Business
- University of California, Berkeley
- Recommended
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3 people have recommended Rich - Connections
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318
connections
- Industry
- Internet
- Websites
Rich Pearson’s Summary
Strategic marketing leader with proven success in Consumer and B2B roles with start-up and F500 companies
Rich Pearson’s Specialties:
Customer Acquisition and Retention, Public Relations, Global Teams, Direct Marketing, Online Marketing, Brand Management, Market Research, SEO, Consumer and B2B
Rich Pearson’s Experience
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VP Marketing
Attributor
(Privately Held; 11-50 employees; Computer Software industry)
April 2007 — Present (1 year 7 months)
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VP Marketing
Bing Technology
(Computer Software industry)
April 2006 — March 2007 (1 year)
Five-person peer-to-peer backup start-up founded by Eric Hahn: After receiving lukewarm alpha test and research results, the company was shut down and money returned to investors.
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Senior Director of Marketing
Yahoo!
(Public Company; 5001-10,000 employees; Marketing and Advertising industry)
August 2002 — April 2006 (3 years 9 months)
Aug '05 - Apr '06: Yahoo! Mail, Messenger, Voice and Photos
Aug '03 - Aug '05: Marketing Director, Yahoo! Europe
Aug '02 - Aug '03: Premium Services Marketing -
VP Customer Marketing
Homestead Technologies
(Privately Held; 51-200 employees; Internet industry)
August 1999 — August 2002 (3 years 1 month)
Developed and implemented marketing plans to drive customer acquisition of free and paid services and retention
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Director of Marketing
SegaSoft
(Privately Held; 51-200 employees; Internet industry)
July 1997 — August 1999 (2 years 2 months)
Developed and implemented marketing plans to drive customer acquistion, usage and retention for SegaSoft's onling game network, heat.net
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Product Manager
Del Monte Foods
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
September 1994 — July 1997 (2 years 11 months)
Led marketing efforts and owned P&L for Del Monte's major canned fruit business
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Assistant VP, Software Development
Anistics
(Public Company; 51-200 employees; Management Consulting industry)
September 1992 — September 1994 (2 years 1 month)
Led group responsible for developing client requirements and implementing custom risk management software solutions
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Senior Consultant
Accenture
(Public Company; 1001-5000 employees; Management Consulting industry)
August 1989 — September 1992 (3 years 2 months)
Led team responsible for the design, development and implementation of revenue reporting systems
Rich Pearson’s Education
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University of California, Berkeley - Walter A. Haas School of Business
MBA, 1996 — 1998
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University of California, Berkeley
B.S., Business Administration, 1985 — 1989
