Results Driven Marketing Leader
San Francisco Bay Area
- Current
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- VP Marketing at Attributor
- Past
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- VP Marketing at Bing Technology
- Senior Director of Marketing at Yahoo!
- VP Customer Marketing at Homestead Technologies
- Director of Marketing at SegaSoft
- Product Manager at Del Monte Foods
- Assistant VP, Software Development at Anistics
- Senior Consultant at Accenture
- Education
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- University of California, Berkeley - Walter A. Haas School of Business
- University of California, Berkeley
- Recommended
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4 people have recommended Rich - Connections
-
372
connections
- Industry
- Internet
- Websites
Rich Pearson’s Summary
Hands-on direct marketing leader who has implemented best practices and overachieved for large multi-national companies and small start-ups.
Fascinated with the Internet and data driven decisions, I thrive in fast-paced environments in which marketing can move the needle.
Rich Pearson’s Specialties:
Customer Acquisition and Retention, Online Marketing, Direct Marketing, Product Marketing, Brand Management, Market Research, SEO, SEM, Public Relations, Global Marketing, Advertising, Consumer Marketing, CPG
Rich Pearson’s Experience
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VP Marketing
Attributor
(Privately Held; Internet industry)
April 2007 — Present (2 years 4 months)
As one of first dozen employees in the company, I've led several aspects of our business including marketing, pr, product management and inside sales.
Currently oversee all marketing and pr efforts with general manager responsibilities for our text product line. -
VP Marketing
Bing Technology
(Computer Software industry)
April 2006 — March 2007 (1 year)
Led product and marketing for five person peer-to-peer backup start-up founded by Eric Hahn.
Developed requirements, raised money, launched alpha and beta versions, revised projections and failed fast :-) -
Senior Director of Marketing
Yahoo!
(Public Company; YHOO; Internet industry)
August 2002 — April 2006 (3 years 9 months)
Successfully led acquisition and retention programs for 5 different Yahoo subscription products.
Oversaw pan-european marketing team and brand positioning efforts. Launched BT-Yahoo service which drove over 1 Million new paying customers and all-new Yahoo Mail. -
VP Customer Marketing
Homestead Technologies
(Privately Held; Internet industry)
August 1999 — August 2002 (3 years 1 month)
Implemented marketing plans to drive customer acquisition, engagement and retention for Homestead's subscription web hosting services.
Developed customer value score-card that drove product strategy and led all consumer and product research efforts. -
Director of Marketing
SegaSoft
(Internet industry)
July 1997 — August 1999 (2 years 2 months)
Developed and implemented marketing plans to drive customer acquisition, engagement and retention for SegaSoft's subscription online game network.
Created loyalty program that became top driver of new subscriptions and user base. -
Product Manager
Del Monte Foods
(Public Company; DLM; Consumer Goods industry)
September 1994 — July 1997 (2 years 11 months)
Led marketing efforts and owned P&L for Del Monte's major canned fruit business.
Launched five new products including one that became #3 category seller within a year of introduction. -
Assistant VP, Software Development
Anistics
(Non-Profit; Information Technology and Services industry)
September 1992 — September 1994 (2 years 1 month)
Designed product requirements and oversaw development team for custom risk management software solutions.
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Senior Consultant
Accenture
(Public Company; ACN; Management Consulting industry)
August 1989 — September 1992 (3 years 2 months)
Coded custom client software and led team responsible for the design, development and implementation of revenue reporting systems
Rich Pearson’s Education
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University of California, Berkeley - Walter A. Haas School of Business
MBA , 1996 — 1998
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University of California, Berkeley
B.S. , Business Administration , 1985 — 1989
