
Owner, CD
Romania

Owner, CD
Romania
... both clients and friends are saying that I'm a creative person by nature - a very playfull one, actually. I don't know if they're right or wrong, but it's sure that since 1996 I've gained lot of hands-on experience in the digital design development - seeing the raising of the Internet, learning the ways and tools of online marketing and communication, thinking about the web metamorphosys and working early mornings and late nights..., bringing ideas to life.
Wanna know more? Feel free to contact me. You'll see, I'm the good guy ;)
Web / on-line identity concept and implementation (research, planning, design, development, tracking).
User interface structuring and design, interactive design.
User experience modelling, learning process driven by innovation, play and experimentation.
Team coordination; evaluation, estimation, negotiation of interactive & on-line projects; client relationship mgmnt.
(Privately Held; Online Media industry)
February 2004 — Present (5 years 10 months)
Identifying new business development directions. Coaching & mentoring. Brand development and strategy. Web site UI concept & development, design of on-line advertising products. Identity and brand research and development.
Building the business network, dealing with nice clients: Universal Music Group / Utv / Virom / Arbomedia / Grey-Mediacomm / Radio XXI / UPetrom / Chronotime / Image PR / Lemonade (brands: Ford) / Colina Motors (brands: Ford, Brabus) / Elmec Romania / RomTelecom / Abex / Flora Holland / AutoItalia (brands: Fiat, Honda, Lancia) / Netbridge Investments / Daewoo / Hodoronc Tronc - Cronica Carcotasilor / International Leasing / Red Management Capital / Cubique Development / Svasta Business Management / Eurodata Management / Daedalus Consulting / British Council / Amcor / Euroclinic / Helios / PharmEC-Montero / Carter Films / Junior Soft / Target Active Training / Advancer / Innobyte / Global Media and many, many more...
(Privately Held; 11-50 employees; Internet industry)
September 2002 — May 2004 (1 year 9 months)
Acting as a Creative Director & team-leader. Managing the company’s new media production activity in a proper manner, increasing efficiency and the quality of released work, also shortening the response time. Finding new manners to involve better the team members in the company’s life and evolution. Working as a new media designer, and to suply the team’s needs on tight deadlines.
Projects directed, managed or directly developed:
• InvestRomania web (www.investromania.ro)
• Gealan Romania web (www.gealan.ro)
• Banii Nostri web (www.baniinostri.ro).
• Bursa Romana de Marfuri (www.brm.ro).
• Rich-media banners for events by ForumInvest and InvestRomania
• Unicredit Romania website (www.unicredit.ro)
• AVAB new identity
• TAWIL GROUP print insert
• ARond new id (www.arond.ro)
• ARond Sales Kit (complete documentation for marketing division, showing ARond’s vision and production capabilities, with an impressive illustrated portfolio)
(Online Media industry)
October 2000 — February 2002 (1 year 5 months)
Main: re-thinking the entire corporate ID and designing website layouts, development of concept and design the marketing materials, to `build` a professional image for this fresh on-line & web development company.
Finished projects:
• Interactive CD of “E-ntegra - Keep IT simple !”
• Amrop Hever, Alcatel, Civis Paza Romania
• logo, slogan, web layout for Air2Europe travel agency
• E-ntegra websites (Flash and HTML)
• StopDrog (anti-drugs manifesto site)
• banners (Global NET, E-ntegra, Gusto, etc)
• outdoor banners for TIB expo (2×0.7 meters) and CERF2001
• corporate id based on “keep IT simple!” concept
• several identites for software products (WEB.DOM, wapX, wapMail, logomaker, BMS, ECRware)
• Flash intros (Petre Roman's website, CETELEC Romania)
• Flash website for ROSAL cleaning company (a combination of transparent Flash navigation tools & HTML, IExplorer only)
• Print materials (CERF flyers, 2001 calendar, PC World print-adds, marketing brochures, etc).
(Privately Held; 11-50 employees; Information Technology and Services industry)
October 1999 — August 2000 (11 months)
My main responsibility at Voxtime was to give an identity/face to a new product (called “Voxtime”), to concept, design and layout the interface of Voxtime on-line negotiation platform with intelligent agents, as a user-friendly and highly-usable website. The entire interface was built in Flash 4 (and the result was the first Romanian “professional” website developed completely in Flash), with dynamic content provided through XML/XSL, from ORACLE databases (attention, no Macromedia’s Generator involved here!).
The programming part of the project was accomplished by my super-duper-colleagues (C/C++/CORBA/JAVA programmers). The project was successfully completed and impressed the investors.
Others:
• Participation at the FlashForward2000 conference, in San Francisco, March 2000
• Working jam-session in Boston - developing the corporate marketing materials, with Voxtime’s CEO, Mr. Adrian Amariei
(Privately Held; 11-50 employees; Online Media industry)
March 1999 — October 1999 (8 months)
Responsibilities: to give a direction, a new visual `fragrance` and consistency to all MediaNet web and interactive productions; to help the team's members to develop themselves professionally.
Projects:
•Eclipse 1999 intro (Shockwave Flash)
•cool animated ID intro for the Mediafax divisions, done in Flash (CERF 1999)
•graphic layout for Apropo.ro website (that integrates the entire Mediafax database; officially launched at CERF 1999)
•ProTV multimedia website layout (Flash)
•Mediafax TV website (Flash)
Others:
•layout proposals for Mediafax site
•layout proposals for `Alo, Generatia PRO !` web site (Flash)
•layout proposals for interactive CD-ROM `Te uiti si castigi !` game of PRO TV (Director)
•graphics for interactive show of MediaPro Group (intro done in 3Dmax & AfterEffects)
•graphics for promotional stuff (e.g. mouse pads, lighters, ball pencils with applied logos, etc)
(Privately Held; 1-10 employees; Internet industry)
September 1998 — March 1999 (7 months)
Redesign of the CTN`s (www.ctn.ro, now www.eonsoftware.ro) corporate ID. Creation of advertising / marketing / multimedia / web materials and products for CTN software products (flyers, banners, two video clips of 15 sec each other, on-air at local PRO-TV stations in Romania) and for CTN or Mirabilis clients (such as: interactive AutoCatalog for SAAB `98, Eclipsa website, Catavencu demo site with Flash navigation tools, several Splash pages for CONNEX and MYX, done in Flash).
(Privately Held; 11-50 employees; Online Media industry)
1996 — 1998 (2 years )
At that time we've developed:
•More than 20 electronic catalogues in HTML format, for well-known electronic & IT equipment exhibits in Romania (IFABO, ROCS, ROCS-COM), and websites (IBM Romania, ESU Romania, Lufthansa Romania, Americomm, Agraria Exhibit, etc)
•presentation CD-ROM of IFABO `97, developed for EXCO Romania (multimedia/graphics/ website)
•multimedia presentation CD-ROMs, developed for PC World (IDG Romania), using Macromedia’s Shockwave Flash technology (entire multimedia project, the first multimedia CD-ROMs developed in Flash in Romania)
•set of two multimedia presentation CD-ROMs, developed for ORACLE Romania, using Macromedia’s Director technology
Licensed Engineer , Aeronautics , 1990 — 1996
On-line & interactive project development New media ideas, trends & technologies Digital design & digital photography Naming, branding, identity, corporate image development Management and HR issues Business contacts Long term partnerships Clients