Richard Muncaster

Current

Sales and Marketing Director at BiteClub.com
Marketing Director / Co-Founder at Five Point Marketing

Past

Field Marketing Representative for Northern & Central California at Universal Music Group
Promotions Director / Assistant to VP of Advertising at Dimple Records
Brand Marketing Manager at Chalkhead Productions

Assistant General Manager OFF 5TH, at Saks Incorporated
Group Sales Manager at Macy's West

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2 more...

Education

California State University-Sacramento
Casa Roble Fundamental High School

Recommended

14 people have recommended Richard

Connections

145 connections

Industry

Marketing and Advertising

Websites

My Company

Richard Muncaster’s Summary

A motivated & creative marketing manager who brings 15 years of corporate & grass-roots experience to diverse work environments.

Driven, self motivated & effective leader with strategic vision in brand building, event marketing & creative development.

Excellent organizational capabilities with superior time-management in dynamic, fast-paced environments.

Proven track record in streamlining job performance, enhancing communication, & diligently managing projects.

Successful in adhering to strict client deadlines, ensuring accountability, & providing meticulous results.

Richard Muncaster’s Specialties:

Skilled in Microsoft Office Suite, Adobe Creative Suite 3, Corel, Quicken, HTML/web design.

Knowledgeable on both MAC & PC platforms; type 75wpm.

Experienced in communicating effectively with a diversity of clientele, ethnicities, & cultures.

Forged professional, long-lasting client relationships through exceptional networking & interpersonal communications.

Excelled in ability to manage a high volume of appointments, handling highly confidential & time sensitive documents.

Richard Muncaster’s Experience

Sales and Marketing Director

BiteClub.com

(Online Media industry)

January 2008 — Present (1 year 7 months)

Developed marketing & branding strategies through campaign management, partnership marketing, & sales generation.

Led creative direction for all marketing collateral, deliverables, & UI for a Web 2.0 social media network.

Drove member acquisition & customer retention, creating client specific marketing programs to improve brand positioning.

Acquired advertising & sponsorships, coordinating events with MillerCoors Brewing, Patron Spirits, SKYY, & Red Bull.

Coordinated email marketing & online campaigns, studying website analytics for behavioral targeting.

Recruited, trained, & developed internship program consisting of an ongoing staff of 15 interns.
Marketing Director / Co-Founder

Five Point Marketing

(Marketing and Advertising industry)

May 2004 — Present (5 years 3 months)

Provided freelance consultation and marketing services to a variety of professional clientele focusing on B2B arenas.

Improved entrepreneurial business driving client acquisition programs & increasing company awareness through marketing, advertising, & strategic collaboration.

Established marketing framework, brand image & motto; designed promotional materials & marketing deliverables.

Orchestrated regional marketing campaign resulting in successful brand positioning achieving 125% increased account base within six months.
Field Marketing Representative for Northern & Central California

Universal Music Group

(Public Company; 5001-10,000 employees; V; Music industry)

February 2003 — April 2004 (1 year 3 months)

Built brand equity through strategic partnerships in a territory of 75 retailers, mass merchants, lifestyle, & venues.

Created marketing campaigns targeting demographic profiles for Walt Disney Records, Geffen, Interscope, & Island/Def Jam.

Coordinated promotions & brand management through niche, viral, & generational marketing using 21st century media.

Communicated company wide marketing priorities & delivered presentations to the 2nd largest A/V wholesaler in the U.S.

Conducted deadline specific inventory, advertising, & pricing-and-positioning compliance at Target, Best Buy, & WalMart.
Promotions Director / Assistant to VP of Advertising

Dimple Records

(Music industry)

June 1999 — February 2003 (3 years 9 months)

Handled creative direction of print, broadcast, online media; negotiated media buys; monitored co-op & in-house advertising.

Led new partnership acquisition achieving a 60% growth in co-op advertising participation; $15 million annual chain revenue.

Formulated creative briefs & innovative marketing programs in support of campaign metrics & business objectives.

Managed event planning, logistics, media schedules, press releases, travel arrangements, hospitality, & budget allocation.

Liaised directly with celebrities & record label executives coordinating all aspects of artist appearances & performances.

Implemented weekly conference calls disseminating strategies, objectives, & results during each campaign’s lifecycle.
Brand Marketing Manager

Chalkhead Productions

(Marketing and Advertising industry)

September 1998 — February 2003 (4 years 6 months)

Developed distribution, funding, & campaign metrics, executing campaign promotions to 115 nationwide retailers.

Procured joint marketing endorsements with Vans, Dickies, Jagermeister, Sabian, ESP Guitars, Mesa Boogie, & Ernie Ball.

Solicited interviews & reviews in national publications; copywriting press releases, email blasts, & sales catalog one-sheets.

Orchestrated & constructed a client’s website including creative direction & database operations from conception to launch.

Launched a nationwide street team of 400 active volunteers, consisting of youth culture ages 13 – 25.
Assistant General Manager OFF 5TH,

Saks Incorporated

(Public Company; Retail industry)

November 1997 — September 1998 (11 months)

Researched merchandise category analysis, consumer behavior, & buyer demographics to maximize sales performance.

Drove incremental sales, increasing sell-through by 24% on a YTD basis; $4.5 million annual store revenue.

Directed storewide operations & visual merchandising, managed HR & LP, supervised 35 employees & five direct reports.

Conducted budget planning, monthly 4-wall reviews, performance appraisals, & operating expense management.

Recruited as a consultant to $18 million store to evaluate operations, reorganize, re-merchandise, & retrain to improve P&L.

Streamlined operational procedures, decreased employee turnover, & improved loss prevention shortages to 1.8%.

Organized fashion shows promoting high-end brand awareness at regional country clubs, hotels, & lifestyle accounts.
Group Sales Manager

Macy's West

(Public Company; 10,001 or more employees; M; Retail industry)

March 1993 — October 1997 (4 years 8 months)

Pitched proposals to buyers to purchase specific brands to improve breadth of assortment, maximizing sales by 25 percent.

Increased gross margin profit by analysis of geographic trends, strength of competition, customer demand & buyer behavior.

Implemented & executed training programs for top 45 sales specialists, enhancing selling techniques & shopping experiences.

Contributed significantly in store relocation, grand-opening, floor planning & design, merchandise layout, & shop distortions.

Promoted to three levels of management in 12 months, supervising 20 employees, managing a $4 million annual sales force.

Richard Muncaster’s Education

California State University-Sacramento

Bachelor of Arts , Apparel Design & Marketing , 1991 — 1997
Casa Roble Fundamental High School

High School Diploma , 1988 — 1991

Activities and Societies:

President of International Exchange Student (AFS) Organization
President of Drama Club