Founder & CEO, moo.com
London, United Kingdom
Founder & CEO, moo.com
London, United Kingdom
Founder, CEO, Design Nerd, Road Warrior
I'm passionate about creating remarkable consumer products that will change the lives of the people that use them and the world.
Never happy with the status quo, I'm fascinated by game-changing technology and design, and the environments that foster them. The very best part of being an entrepreneur, though, is working with my team of unconventional and brilliant people who inspire me each and every day.
Since graduating in 2000, I've worked in a range of creative businesses, from start-ups to global organisations, before founding MOO in May 2004. Prior to this, I was a senior strategist at Imagination, the world’s largest independent design company, where I was responsible for innovation and strategy for some of the world’s leading brands. Other past companies include sorted.com and the BBC.
I was recently featured in the Times Newspaper's '40 Under 40' list, a compilation of the "young guns tuned in to the accelerating pace of change in the media landscape - the trendspotters and entrepreneurs who stand to reap the biggest rewards over the next digital decade." Their words, not mine. I was also featured in the Telegraph Newspaper's '100 Most Influential People in Technology' list and amongst the 1,000 'Most Powerful People in British Business'. I occasionally speak at business and technology events and have had my thoughts on design and innovation published in books, magazines and the web.
(Privately Held; 11-50 employees; Chemicals industry)
May 2004 — Present (4 years 3 months)
MOO is an online stationer, selling a range of remarkable, custom print products to customers in more than 180 countries. Founded in 2004, with seed money from the Accelerator Group, MOO later raised a $5.5m Series A round with Atlas Venture and Index Ventures.
moo.com formally launched in September 2006 with its first product, MiniCards: designed as a calling card for the internet generation. More than 10m MiniCards were shipped in 2007, making them the first ever mass-produced personal calling card. MOO has subsequently expanded its product line to include Stickers, Post Cards, Greeting Cards and Note Cards and aims to disrupt the 100 year old, $30b+ stationery market.
MOO has grown rapidly, enjoying a global demand for its products from day one. MOO today is a team of 30, based in Old Street, London.
MOO is also a multi Webby Award Nominee and one of the Guardian Newspaper's top 10 dotcoms.
(Privately Held; 501-1000 employees; Design industry)
August 2002 — May 2004 (1 year 10 months)
Imagination is the largest independent design company in the world. As Strategic Planner, working in the company's Strategy and Marketing department, I was responsible for innovation and brand strategy across the company's client portfolio, which includes some of the world’s leading brands.
My most significant project came in 2004 when I designed and delivered the world’s first global audit of brand experiences for Ford Motor Company.
(Privately Held; 11-50 employees; Internet industry)
December 2000 — May 2002 (1 year 6 months)
(Public Company; 10,001 or more employees; BBC; Broadcast Media industry)
May 2000 — December 2000 (8 months)
Philosophy and Politics 1997 — 2000