Founder & CEO, moo.com
London, United Kingdom
Founder & CEO, moo.com
London, United Kingdom
Founder, CEO, Design Nerd, Road Warrior
I'm passionate about creating remarkable consumer products that will change the lives of the people that use them.
Never happy with the status quo, I'm fascinated by game-changing technology and design, and the environments that foster them. The very best part of being an entrepreneur, though, is working with my team of unconventional and brilliant people who inspire me each and every day.
Since graduating in 2000, I've worked in a range of creative businesses, from start-ups to global organisations, before founding MOO in May 2004. Prior to this, I was a senior strategist at Imagination, the world’s largest independent design company, where I was responsible for innovation and strategy for some of the world’s leading brands. Other past companies include sorted.com and the BBC.
In 2008 I was featured in the Times Newspaper's '40 Under 40' list, a compilation of "the trendspotters and entrepreneurs who stand to reap the biggest rewards over the next digital decade", along with the Telegraph Newspaper's '100 Most Influential People in Technology', and amongst the 1,000 'Most Powerful People in British Business'. In 2009 the Guardian Newspaper placed me at number 85 in their list of the most powerful people in media as part of the 'MediaGuardian 100', and in the top 10 most influential people in digital media. I occasionally speak at business and technology events and have had my thoughts on design and business published in books, magazines and the web.
(Privately Held; Venture Capital & Private Equity industry)
April 2009 — Present (8 months)
Seedcamp is a programme created to jumpstart the entrepreneurial community in Europe by connecting next generation developers and entrepreneurs with over 400 mentors from a top-tier network of company builders; including seed investors, serial entrepreneurs, product experts, HR and PR specialists, marketers, lawyers, recruiters, journalists and venture capitalists.
Seedcamp acts as a micro seed fund to invest in startup companies, mainly through our flagship event Seedcamp Week which takes place in September every year. To make sure we are honing in on all the new startup talent, we also run Mini Seedcamp programmes throughout several startup hubs around Europe from January-June. Seedcamp’s standard investment is €30-50k. Following Seedcamp Week, the companies who receive investment stay in London for 3 months to grow and develop their company, building key and lasting business relationships along the way to help them sustain a viable business.
(Privately Held; Business Supplies and Equipment industry)
May 2004 — Present (5 years 7 months)
MOO is an award-winning online print business.
We're passionate about great design and the difference it can make to our customers and the world.
Founded in 2004, MOO aims to disrupt the $100 billion global print industry by combining the values of professional design with the accessibility and reach of the web; making great design available to all.
By applying Web 2.0 principles to a 500 year old market, we've become one of the fastest-growing print businesses in the world, with triple digit annual growth and a global reach since launch. MOO prints millions of cards a month and has served hundreds of thousands of customers in over 180 countries. In the meanwhile we've also created a much-loved brand, with a 75% NetPromoter rating.
We currently employ 50 staff and have offices in London, UK and Rhode Island, USA. MOO has raised over $5m in venture capital from the Accelerator Group, Index Ventures and Atlas Venture.
(Privately Held; 501-1000 employees; Design industry)
August 2002 — May 2004 (1 year 10 months)
Imagination is the largest independent design company in the world. As Strategic Planner, working in the company's Strategy and Marketing department, I was responsible for innovation and brand strategy across the company's client portfolio, which includes some of the world’s leading brands.
My most significant project came in 2004 when I designed and delivered the world’s first global audit of brand experiences for Ford Motor Company.
(Privately Held; 11-50 employees; Internet industry)
December 2000 — May 2002 (1 year 6 months)
(Public Company; 10,001 or more employees; BBC; Broadcast Media industry)
May 2000 — December 2000 (8 months)
Philosophy and Politics 1997 — 2000
Young Presidents Organization, International Academy of Digital Arts and Sciences
• 2008 Times Newspaper's '40 Under 40'
• 2008 Telegraph Newspaper's '1,000 Most Powerful People In British Business'
• 2008 Telegraph Newspaper '100 Most Influential People In Technology'
• 2008 Growing Business Magazine Young Gun Award
• 2008 People's Choice Webby Award
• 2008 MediaTech 100 (2nd)
• 2009 Guardian Newspaper's Top 100 Websites
• 2009 People's Choice Webby Award
• 2009 MediaGuardian 100
• 2009 Telegraph Top 100 Growth Company in the UK
• 2009 TechMedia Invest 100 (5th)
• 2009 Telegraph 50 Most Influential Britons in Technology