Richard Leslie

Current

President and Chief of Innovation and Strategy at Trend Influence

Past

Trendsetter Marketing at KBA Marketing / Draft Worldwide / IPG
Partner, Marketing Director at Sol
Professional DJ, Event and Music Producer (Self-employed)

Recommended

33 people have recommended Richard

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Richard Leslie’s Summary

Richard Leslie – is President and Chief of Brand Innovation at Trend Influence (an insight, product innovation and brand strategy agency which he founded). MDC Partners and Northstar Research Partners purchased a majority stake in Trend Influence in May 2007 providing growth resources and the opportunity to associate as peers with some of today's most prestigious and accomplished marketing minds.

Richard’s professional experience includes; Deep knowledge of both Qualitative and Quantitative Market Research, Strategic Brand Positioning and Product Development, Integrated Promotional and Creative Strategy as well as Event Planning and Interactive Planning. He has extensive, intimate knowledge and experience with many leading global brands such as Coca-Cola, Toyota, Lexus, Scion, Kimberly-Clark, Timberland, Volkswagen, Navistar, Unilever, Absolut Vodka, Level, Ford Europe, Cruzan Rum, Plymouth Gin, Tiger Beer, Ministry of Sound, Reebok, Camel, Winston and Salem Cigarettes.
In his ‘spare’ time, Richard enjoys travelling, tennis, cycling, surfing, reading history, listening to his extensive record collection and spending as much time as possible with his family and Bailey and Weller, his beloved pointers. Richard is an active member of the research, marketing and design community; he is a member of the Industrial Designer’s Association of America (IDSA), the American Association of Advertising Agencies (AAAA), and sits on the Board of Directors of MODA, The Museum of Design Atlanta.

Richard Leslie’s Specialties:

Brand Positioning, Identity and Marketing Strategy. Ethnographic, Semiotic and Qualitative Consumer Research. White Space Identification, Collaborative Innovation & Product Development. Youth, Gen X, Gen Y and Influencer Marketing. Global Expertise: North, Central and South America, Europe, Africa, Middle East, Southeastern Asia.

Richard Leslie’s Experience

President and Chief of Innovation and Strategy

Trend Influence

(Privately Held; 51-200 employees; Marketing and Advertising industry)

October 1999 — Present (9 years 10 months)

Trend Influence are a global strategy and innovation consultancy grounded in primary consumer insight; providing our clients with a 360 degree view of future product and brand opportunities inspired by contextual analysis of trends and their influence on consumer needs via our Trend-centric Human Behavior ModelTM.