
Director, Business Development at Squires & Company
Dallas/Fort Worth Area

Director, Business Development at Squires & Company
Dallas/Fort Worth Area
Over 15 years of business development and marketing management experience and a thorough understanding of sales and marketing organizations and practices that have enabled me to help clients improve the process of identifying, targeting, acquiring and retaining profitable customers. I have a passion for new business develop, but my core skill set includes marketing strategy, architecting and running large scale field sales/marketing programs and client services.
Marketing strategy, Field sales/marketing, P&L management, Sales process optimization, Lead generation, Business development, Strategic account development and management, Territory management/development, Development of effective sales collateral, Opportunity/pipeline management, Sales training, Business/competitive analysis, Customer relationship management, Sales compensation and incentive strategy, Retail marketing
(Marketing and Advertising industry)
March 2009 — Present (9 months)
Squires & Company is a full-service communications firm based in Dallas, Texas with more than 30 years of experience and specializing in brand development, marketing collateral, annual reports, advertising and new media. As Director of Business Development, I am primarily charged with developing new business as well as extending current client business.
(Sports industry)
October 2008 — Present (1 year 2 months)
Log on to www.thesportingmuse.com for sports insight, opinion and humor with a dash of pop culture - Words on sports for SportsPeople.
(Public Company; 501-1000 employees; Marketing and Advertising industry)
October 2006 — June 2008 (1 year 9 months)
TMA has been in Promo Magazine’s top 20 agencies for three years running. As Account Director, I worked exclusively on the AT&T Field Sales program. Chiefly responsible for building, running and growing the program to $10.4MM in annual revenue, operating in 16 markets with over 60 FT and 400 PT employees. Additionally, I was charged with introducing TMA to the wireless side of AT&T. This encompassed reaching out to 27 AT&T regional marketing teams (VP/GMs), setting up face-to-face meetings, presenting TMA’s capabilities to each team, determining their business needs, communicating those needs to each of TMA’s agencies and generating fees.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2005 — 2006 (1 year )
McKinley Marketing Partners is a short term, marketingcentric staffing firm. As Director of the DFW office, I was responsible for generating business with new accounts as well as extending and renewing business with existing McKinley accounts in the DFW Metroplex.
(Marketing and Advertising industry)
February 2002 — July 2004 (2 years 6 months)
Eisenberg And Associate is a full service graphic design firm specializing in corporate branding, marketing collateral and annual report design, including both print and emedia design capabilities. With offices in Dallas and Ft. Lauderdale, the firm services clients nationwide. As the VP of Business Development, responsibilities included developing new business in the Dallas and South Florida markets as well as extending current client business in the Metroplex.
(Marketing and Advertising industry)
August 1997 — January 2002 (4 years 6 months)
Worked with a number of private clients in the following capacities:
Director of Sales
Client Services
Account Director
Managing Partner
(Marketing and Advertising industry)
February 1995 — July 1997 (2 years 6 months)
US Concepts is leading New York City based event marketing and promotion agency.
1985 — 1986
1977 — 1979