
Managing Director at McConnells Digital
Ireland

Managing Director at McConnells Digital
Ireland
Consultant, writer and analyst experienced in national media, in-house corporate communications at a large multinational, and senior-level consultancy in Ireland, UK and US. Focus on technology, telecoms, crisis management, marketing, advertising, policy, political campaigns. Lately looking at best practices in online campaigns and having lots of fun doing commentary on the US elections.
Writing, branding, analysis, trend spotting, bomb-throwing
(Privately Held; Marketing and Advertising industry)
January 2009 — Present (7 months)
Leading an innovative digital communications agency inside McConnells, Ireland's most venerable advertising and communications group. Managing a growing team of online creatives, experts in search, online display, SEO, analytics and social media.
(Privately Held; Marketing and Advertising industry)
August 2008 — January 2009 (6 months)
Helping to lead a new online division in Ireland's most venerable advertising agency, creating compelling online strategies for some of the country's biggest brands - in social media, search, and every other part of the permanent revolution in online marketing.
(Privately Held; 11-50 employees; Newspapers industry)
March 2006 — November 2007 (1 year 9 months)
Weekly attempt to offer a coherent narrative about a chaotic world of business and finance in the world's most open small economy. Persuading companies with almost no disclosure requirements under Irish law to tell their stories anyway. All whilst navigating the slings and arrows of office life.
(Privately Held; 11-50 employees; Newspapers industry)
September 2005 — November 2007 (2 years 3 months)
Columnist for the Sunday Tribune writing on politics, culutre and society.
(Self-Employed; Myself Only; Writing and Editing industry)
September 2001 — October 2005 (4 years 2 months)
Wrote analysis, opinion, features on politics, culture, business and social trends for publications including The Irish Times, Irish Independent, Sunday Business Post, Irish Voice (NY), but primarily for the Evening Herald. Frequently contributed to radio and TV programmes on RTE, RTE Radio, Newstalk 106, and have contributed to the BBC World Service.
(Privately Held; 51-200 employees; Public Relations and Communications industry)
August 2000 — September 2001 (1 year 2 months)
Provided public relations counsel and advice to senior executives at technology firms, planned and led execution of campaigns to protect and enhance corporate reputation, relations with media, investors and government.
(Public Company; 51-200 employees; Public Relations and Communications industry)
January 2000 — August 2000 (8 months)
PR counsel to technology companies - just in time for Boo.com and the NASDAQ crash. Timing is everything.
(Public Company; 10,001 or more employees; Telecommunications industry)
June 1998 — December 1999 (1 year 7 months)
Part of a team managing communications for BT in the North American market in the runup to its joint venture with AT&T and for some months afterwards. Advised top executives in a company that at that time had bold global ambitions, hugely challenging and rewarding. Built relationships with top business and technology journalists.
(Public Company; 1001-5000 employees; Public Relations and Communications industry)
July 1996 — June 1998 (2 years)
Advised Fortune 500 companies and advocated for them with media, investors and government in a variety of roles. First in the Chicago office and then in New York.
1989 — 1993
history, advertising, new media, radio, television, newspapers, new technology, telecommunications, professional networking, strategic planning, enterprise policy, US politics, Irish politics, British politics, blogging, social networking, biotechnology, nanotechnology, organisational psychology, zen buddhism, fostering creativity, cultivating innovation, improving productivity