Richard Baron

Current

• President at WhatsNet

Past

• Vice President of Marketing and E-commerce at Work 'n Gear
• Vice President of Marketing at Forman Mills

Education

• Syracuse University

Connections

46 connections

Industry

Internet

Websites

• My Website
• My Portfolio
• My Blog

Richard Baron’s Summary

I have an extensive creative e-commerce and online multi-channel interactive marketing background including e-commerce development, SEO marketing, logistics, product merchandising, landing page design, product analytics, p&l responsibility, in addition to direct response marketing, b2b and b2c marketing, product development, fulfillment, supply chain partnerships, buzz and viral marketing campaigns, creative brand development, data mining, segmentation, analytics, and catalog development. My search marketing experience is at the advanced level.

My online and offline marketing portfolio can be reviewed at:

http://www.creativeretailing.com/portfolio/portfolio.htm

As the VP of Marketing and E-Commerce for national retailers, major brands and business services companies, I have developed and led highly successful strategic marketing teams, with full p&l responsibility and overseeing and implementing hundreds of creative marketing projects and campaigns that have led to decisive sales growth and customer traffic.

Richard Baron’s Specialties:

E-Commerce
Multi-channel
Search Marketing
SEO
SEM
Catalog Development
Database
Direct-to-Consumer Marketing
Leadership skills
New Business Development
Cross Promotional Partnerships
PR, Community and Media Relations
Analytics, Data mining and Problem solving skills
P&L and Budget Management, BtoB Marketing
Print, TV and Radio Campaign Production
Guerrilla, Experiential Marketing and Viral Marketing Campaigns
Broadcast Media Planning, Analysis, Buying

Richard Baron’s Experience

• President

  WhatsNet

  (Internet industry)

  January 2008 — Present (1 year 7 months)

  Consulting internet projects servicing major offline and online e-commerce retailers. Create strategic web-based marketing strategies, branding campaigns, transactional strategies, e-commerce initiatives, site design, traffic-building experiential programs, sales incentive programs, guerrilla marketing programs, strategic community events, broadcast production, in-store POP, direct marketing, CRM, SEO, SEM, PPC, data analysis, PR and branding campaigns. Grow collaboration and strategic partnerships. Multi-channel data mining and site analytics

• Vice President of Marketing and E-commerce

  Work 'n Gear

  (Retail industry)

  August 2006 — January 2008 (1 year 6 months)

  Founded new e-commerce apparel retail platform, implementing SEM and SEO, logistics, PPC, apparel loyalty club and organic search roll-out. Website design, landing page optimization, in-stream and banner advertising, and merchandise sales programs. Oversee site logistics. Merchandise cross-functional partnerships. Impact: Within months of launch, exceeded projections by 25%.

• Vice President of Marketing

  Forman Mills

  (Privately Held; 1001-5000 employees; Retail industry)

  March 2005 — August 2006 (1 year 6 months)

  Strategic, creative executive with more than 16 years of success leading turnarounds and rapid growth organizations. Adept at assessing the market place, identifying opportunities and developing integrated marketing campaigns that resonate with the target demographic. Consistently builds high-performance teams and develops external partnerships for success. Strategic development and implementation of e-Commerce business.e-Commerce and Internet Marketing Print, TV and Radio Campaigns Viral and Guerrilla Marketing Tactics New Business Development and Partnerships, PR, Community and Media Relations Strategic Product Development, P&L and Budget Management
  Direct marketing and Catalog Development Brand Development and Management
  Broadcast Media Buying and Analysis

Richard Baron’s Education

• Syracuse University

  BA , English , 1972 — 1976

Additional Information

Richard Baron’s Websites:

• My Website
• My Portfolio
• My Blog

Richard Baron’s Interests:

New Technology

Richard Baron’s Groups:

CMO Council member
Rotary Club
Sertoma Club

•    Etail Careers.com

Richard Baron’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch