Richard Auld

Past

• Director at Solar Communications Ltd
• Owner and Founder at Avalon Leadership Ltd
• Regional Director at BT

• Sales Manager at BT
• CEO at South West Communications Group
• Sales Director at Powerhouse Communications plc
• Operations Director at Powerhouse Communications plc
• Schedules Planner at British Airways

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Education

• University of Bath
• Loughborough University

Recommended

10 people have recommended Richard

Connections

120 connections

Industry

Telecommunications

Richard Auld’s Summary

A strategic and financially astute thinker, with exemplary communication and management skills and experience at Board level. Adept and experienced in maximising returns – both from employees and budgets – successfully demonstrated for over a decade in directing sales and operations. Self motivated, decisive and stimulated by ‘turn-around’ scenarios, as evidenced in career history. Relishes number crunching that identifies hidden value and then extracting it. Good-humour, an ability to inspire and bucket-loads of determination considered critical to achieving success to-date.

15 years in sales management and account management. I have handled accounts spending up to £12m per annum, worked effectively at "C" level and managed a division worth £120m per annum with over 100 staff.
Key successes include dealing with cash flow and falling sales crises, increasing sales while keeping margins intact, motivating sales teams, selling via re-sellers and completing large, multi-million pound deals in CCTV and Wide Area Networks.

Richard Auld’s Specialties:

Sales Management, General Management, Business Improvement, Strategy evaluation.

Richard Auld’s Experience

• Director

  Solar Communications Ltd

  (Telecommunications industry)

  June 2008 — May 2009 (1 year)

  Leading and managing the sales team in large voice and data solution sales. Setting up a partner channel to enable sales to education via ICT partners. ShoreTel evangelist.

• Owner and Founder

  Avalon Leadership Ltd

  (Management Consulting industry)

  July 2007 — June 2008 (1 year)

  Assisting companies with their development and performance improvement.

• Regional Director

  BT

  (Public Company; 10,001 or more employees; Telecommunications industry)

  November 2005 — June 2007 (1 year 8 months)

  Regional Director for BT Local Business in South West England. Managed 7 franchised Local Businesses dealing with 120,000 customers. Turned the region from a decline of 11.5% to growth of 1.5% in 1 year and improved performance compared to other regions. Won awards for largest finance deal, most finance business and biggest deal ever in BT Local Business (£10m).

• Sales Manager

  BT

  (Public Company; 10,001 or more employees; Telecommunications industry)

  April 1999 — November 2005 (6 years 8 months)

  Sales Manager in the ISP team (later Service Provider Group) managing a team of people and 6 major ISP accounts. Responsible for £40m per annum revenue and rapid growth during internet boom and broadband launch through to mass market.

• CEO

  South West Communications Group

  (Privately Held; 51-200 employees; Telecommunications industry)

  July 1998 — April 1999 (10 months)

  Day to Day management and commercial management of £5m contract with Railtrack and 3 train operating companies for 120 site CCTV project.

• Sales Director

  Powerhouse Communications plc

  (Privately Held; 51-200 employees; Telecommunications industry)

  May 1993 — July 1998 (5 years 3 months)

  Sales Director for supplier, installer and maintainer of telephone systems to SME customers. Managed sales team of 8, including major accounts (NatWest Bank, UBS (fax) and Sky TV (fax).

• Operations Director

  Powerhouse Communications plc

  (Privately Held; 51-200 employees; Telecommunications industry)

  April 1996 — November 1997 (1 year 8 months)

  Managed the installation and repair engineers and the administrative and support staff. Turned round a high staff turnover/low morale organisation and gave the team focus and improved financial and operational results.

• Schedules Planner

  British Airways

  (Public Company; 10,001 or more employees; Airlines/Aviation industry)

  1987 — 1992 (5 years)

  Central planning function designing and co-ordinating the airlines core schedules up to 5 years ahead.

Richard Auld’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch