Internet and social media marketing professional
Greater Los Angeles Area
- Current
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- Owner at Online Strategic Solutions
- Past
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- Senior eMarketing Manager at Medtronic-Diabetes
- Senior eMarketing Consultant at Eli Lilly & Company
- Director of Marketing/Internet at IVC Incorporated
- Education
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- New York Institute of Technology-Old Westbury
- Pace University-Pleasantville/Briarcliff Campus
- Recommended
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5 people have recommended Richard - Connections
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- Industry
- Internet
- Websites
Richard Meyer, MBA’s Summary
Internet-focused marketing strategist with strong market trend insights and repeated success in translating market data into powerful, revenue-generating strategies. Experienced in using social media, interactive websites, and SEO/SEM tactics to propel effective consumer marketing campaigns, leading to competitive advantage and significant ROI. Talented in creating a culture of teamwork, common mission, and consistent top performance.
Industry Thought Leader — Contributing Editor to PM360 Magazine
Published Author — Writer of articles on social media marketing for Advertising Age
Industry Recognition — Leading creator of Cialis website that was recognized by Business Week as best-in-class; also won Yahoo! Purple Chair award for best online integrated program
Richard Meyer, MBA’s Specialties:
• eMarketing
• Social Media strategy development, implementation and measurement
• Business Development
• Brand & Campaign Management
• Strategic Planning
• Market & Trend Analysis
• Product & Marketing Positioning
• Multimedia Advertising
• Vendor & Agency Management
• Team Leadership
Richard Meyer, MBA’s Experience
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Owner
Online Strategic Solutions
(Internet industry)
November 2008 — Present (1 year 1 month)
Founded and built a successful online marketing consulting firm offering a diverse portfolio of services (e.g., strategic brand management, social media strategies, new product exploration, target analysis, communication and advertising plans). Deliver impressive results meeting client business challenges.
• Market Analysis Innovations. Gained recognition as industry thought leader who revised online marketing assumptions to reflect changing recession-driven consumer behavior.
• Online Sales Growth. Achieved 38% increase in sales the first month after reengineering client’s consumer products e-commerce site.
• Marketing Resource. Created and distributed presentation explaining social media value to 1,000+ business executives in consumer products marketing.
• Market Research. Performed market research for biotech startup, working with market research agency to determine how people use the Internet and social media for health information needs. -
Senior eMarketing Manager
Medtronic-Diabetes
(Public Company; MDT; Medical Devices industry)
May 2006 — July 2008 (2 years 3 months)
Responsibilities included the development of interactive strategy and eCommerce conversion for a medical technology company with sales in excess of $1 billion. Was also selected to serve on the corporate interactive rebranding initiative team.
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Senior eMarketing Consultant
Eli Lilly & Company
(Public Company; LLY; Pharmaceuticals industry)
June 2000 — November 2005 (5 years 6 months)
First eMarketing person recruited by Lilly and selected to work on high profile brands like Prozac, Sarafem and Cialis. Winner of marketing Excel award, two Presidents awards and Yahoo Purple Chair award. DTC team of the year. Developed and launched Cialis worldwide interactive strategy which propelled Cialis.com to the number one site in visitors and conversion. Working at Eli Lilly was one of the best experiences of my career.
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Director of Marketing/Internet
IVC Incorporated
(Privately Held; Market Research industry)
1998 — 2000 (2 years )
Developed the marketing and sales strategy for a line of consumer products including OTC products and supplements. Worked with pharmaceutical companies to contract manufacture prescription products. Evaluated online opportunities for brand extensions and launched first chewable phytosterol.
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New Business Marketing Director
Pharmaceutical Formulations
(Medical Devices industry)
1997 — 1998 (1 year )
Evaluated new product opportunities and presented recommendations to the executive new product planning board. Presented market recommendations to top retailers along with recommendations to increase sales and profitability.
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Senior Promotions Manager
Gates Energy Products
(Public Company; 501-1000 employees; Consumer Electronics industry)
1992 — 1994 (2 years )
Strategy and implementation development in support of new line of consumer products.
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National Product Marketing Manager
Sony
(Public Company; SNE; Consumer Electronics industry)
1989 — 1992 (3 years )
Direct P&L responsibility for multiple product categories including Discman, Radio Walkman and My First Sony with sales in excess of $400 million. Reestablished Sony clock radios in number one market position by thorough analysis of competitors and launching new products that leveraged Sony's strength. Launched Discman in the US Market to well over $300 million in sales.
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National Technical Representative
Canon USA
(Public Company; CAJ; Business Supplies and Equipment industry)
1986 — 1989 (3 years )
Provided sales support and product training for line of consumer and professional video products
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Assistant Buyer
Caldors
(Public Company; Retail industry)
March 1980 — May 1985 (5 years 3 months)
Asst buyer for group of stores in the electronics and photography categories. Increased revenue through new merchandising of higher margin accessories and was Asst Buyer for the year in 1984
Richard Meyer, MBA’s Education
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New York Institute of Technology-Old Westbury
MBA , Marketing , 2000 — 2003
Graduated with honors
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Pace University-Pleasantville/Briarcliff Campus
BBA , Marketing , 1978 — 1980
Additional Information
Richard Meyer, MBA’s Websites:
Richard Meyer, MBA’s Interests:
Anything to do with the Internet,Social Media, Apple, Miscrosoft Office, Blues, Jazz, Music, Marketing, Bike Riding, Wine
Richard Meyer, MBA’s Groups:
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Medical Device Networkers -
eMarketing Association Network -
Manhattan Research - eHealth Trends -
Eli Lilly and Company Global -
Pharma/Biotech Marketing Professional Network -
Social Media Club -
Pharma eMarketing -
Marketers on twitter -
Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity
Richard Meyer, MBA’s Honors:
2007-Interviewed on Wired Science on DTC marketing
2007 Nominated for Marketing Excellence Award-Medtronic
2005 Excel Marketing Award- Eli Lilly & Company
2004-DTC Marketing Team of the Year (Cialis)
2004-Presidents Award-Cialis Interactive Launch
Richard Meyer, MBA’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
