Riccardo Zanardelli

Current

• MARKETING SPECIALIST - Advertising & Communications at Fabbrica d'Armi Pietro Beretta SpA
• Marketing Manager at Benelli Armi Spa - Franchi division

Past

• Graphic Designer (Self-employed)
• Business Analist (Stage) - Gas Trading Division at ASM Brescia S.p.A.

Education

• ENEA
• Università degli Studi di Brescia
• Liceo Scientifico Moretti - Gardone VT (BS)

Connections

16 connections

Industry

Mechanical or Industrial Engineering

Websites

• My Website

Riccardo Zanardelli’s Summary

MARKETING SPECIALIST - Advertising & Communications

Conception and development of the advertising & communication tools for corporate/product communication strategies. Advertising campaign management, coordination for print media buying and deployment of the tools for the print media strategy.


PRODUCT & MARKETING MANAGER (Mktg Dept.)

Product development for the product representing >40% of the Franchi Division overall profits for 2007, management of corporate image, product image, media planning and media buying. Conception and realisation of advertising campaigns, website and catalogues. Management of main events for product launch. Responsibility of the "Product Quality Project", aimed to set new improved quality performance for the managed products (PPAP, FMEA, Advanced Testing).


PRODUCT MANAGER (Mktg Dept).

Responsibility on turnover and margin (bottom line) and direct management of product development project and marketing/communication product leverage.


PROJECT MANAGER (General Manager staff)

Taking care of multidisciplinary projects inclding Strategic Planning, Budgeting, Product Development, Marketing and Communication, Product Design. Competitive analysis for new products in worldwide markets, product positioning and pricing.

Riccardo Zanardelli’s Specialties:

Project Management
Business Planning
Strategic Marketing
Branding and Corporate Imaging
Product Imaging
Innovation management through product development processes
Competitive positioning
Product pricing
Industrial design, product conception and visual prototyping
Graphic Design (advanced)

Additional Information

Riccardo Zanardelli’s Websites:

• My Website

Riccardo Zanardelli’s Interests:

Brand Imaging and Graphic design New media and Computing art

Riccardo Zanardelli’s Honors:

Hosted at the Biannale d'Art Contemporain de Montreal 2004 - Montreal (CA)
Hosted artworks at the ArtBase collection on rhizome.com - NY (USofA)
Winning Project at Opus Design Award 2003 - Tokyo (JP)
Winning Project at the Brixia Expo Design Competition, 2003 - Brescia (IT)
3rd prize in the CreaMI International Design Competition, 2004 - Milano (IT)

Riccardo Zanardelli’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch