Rica Ruiz

Rica Ruiz

Real Estate Professional with over 11 years of experience in the Bay Area

San Mateo, California (San Francisco Bay Area)
Real Estate

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Rica Ruiz's Overview

  • Real Estate Consultant at Keller Williams Peninsula Estates

446 connections


Rica Ruiz's Summary

I was raised in the San Francisco Bay Area and I have vast experience in Real Estate with both Buyers and Sellers in Foster City, Burlingame, San Mateo, the Peninsula and the rest of the Bay Area. My history of developing highly targeted marketing campaigns and years of comprehensive sales success have resulted in profitable sales for both residential and commercial real estate. I am an entrepreneurial leader dedicated to providing the highest quality service possible and helping individuals find and afford their dream home.

My clients know that I am a trusted advisor with the experience and knowledge essential to achieve outstanding results. I am known as a savvy negotiator and I take a relentless approach to ensure that my clients get the best possible outcome. I am committed to integrity and honesty and I believe my reputation as a trustworthy individual is the foundation of my success.

I develop extremely successful strategic plans and provide disciplined advice to help individuals achieve their Real Estate goals. As a dedicated member of the community with years of experience supporting a range of civic organizations, I have a stake in helping the Bay Area remain one of the best places to live, work and raise a family. I am a Licensed Real Estate Agent, Realtor, Short Sale & Foreclosure Resource (SFR), and Internet Marketing Specialist Designation (IMSD) and I am affiliated with the San Mateo County Association of Realtor (SAMCAR), the National Association of Realtors (NAR) and the California Association of Realtors (CAR). For further information you can review my bio at www.ricaruiz.com or www.thericaruizgroup.com

Specialties: Real Estate Sales, Buyer Representation, Residential Real Estate, First Time Homebuyers, Short Sales, Foreclosures, Contract Negotiation, Marketing Strategies, Open Houses, Social Media.

Rica Ruiz's Experience

Real Estate Consultant

Keller Williams Peninsula Estates

December 2011Present (2 years 10 months) Burlingame

Develop effective marketing and sales strategies, successfully growing revenue in challenging markets. Utilize years of experience as a Realtor and Licensed California Real Estate Agent to organize all aspects of house sales and advise Buyer clients searching for their dream home.
• Taught and mentored less experienced Real Estate Agents, enhancing their skills.
• Developed detailed Internet marketing and social media strategies for home sales.
• Possess specialized training as a Short Sale Foreclosure resource.
• Active leader on the Associate Leadership Council (ALC), improving productivity and profits.

Privately Held; 51-200 employees; Real Estate industry

June 2011December 2011 (7 months)

Broker Associate

Carrick & English Associates

Privately Held; 1-10 employees; Real Estate industry

March 2006June 2011 (5 years 4 months) San Mateo

Coordinated Real Estate sales and residential property management in California. Developed targeted marketing and sales plans. Scheduled showings and organized open houses and tours. Negotiated contracts.

Buyer's Agent

Cashin Company

Self-Employed; Myself Only; Real Estate industry

December 2009June 2010 (7 months)

Community Coordinator / Capital Campaign Coordinator

Cornerstone Church of San Francisco

Nonprofit; 11-50 employees; Religious Institutions industry

February 2003February 2008 (5 years 1 month) San Francisco Bay Area

Researched and scouted properties for new church facilities. Successfully interfaced with commercial real estate agents and negotiated lease agreements. Integral role in launching a capital campaign. Coordinated finance seminars for members and the community. Recruited and led a team of over 30 volunteers.

Commercial Real Estate Agent

BDH Associates, Inc.

February 2003April 2005 (2 years 3 months) San Mateo, CA

Generated leads through cold calling and prospecting. Prepared contracts and proposals and created packages, representing leasing agents and mall developers to prospective retail clients.

Regional Sales Manager


Privately Held; 11-50 employees; Internet industry

October 2000July 2001 (10 months) Milpitas, CA

Trained an online advertising sales team. Created and negotiated advertising campaigns. Developed creative solutions including one-click lead generation and email promotions to met clients' ROI needs.

Senior Account Executive


Nonprofit; Myself Only; TGLO; International Trade and Development industry

March 2000October 2000 (8 months) San Francisco Bay Area

Developed creative marketing strategies and unique PowerPoint presentations for different verticals within our Network.

Regional Vice President


May 1998March 2000 (1 year 11 months) Burlingame, CA

Closed over $1.2 million in new and existing sales, breaking company records. Established strategic relationships with industry partners in Southern California & Arizona.

Rica Ruiz's Skills & Expertise

  1. Sellers
  2. Relocation
  3. Selling
  4. Short Sales
  5. Buyer Representation
  6. Real Estate
  7. Residential Homes
  8. Buyers
  9. First Time Home Buyers
  10. Negotiation
  11. Leadership
  12. Sales
  13. Team Building
  14. Email Marketing
  15. Marketing
  16. Training
  17. Property
  18. Customer Service
  19. Commercial Real Estate
  20. Management
  21. Referrals
  22. Online Advertising
  23. Leases
  24. Marketing Strategy
  25. Lead Generation
  26. Condos
  27. Single Family Homes
  28. Contract Negotiation
  29. Social Media
  30. REO
  31. Investment Properties
  32. New Home Sales
  33. FHA
  34. Budgets
  35. Credit
  36. Real Estate Transactions
  37. Real Estate Financing
  38. Account Management
  39. Business Development
  40. Sales Prospecting
  41. Sales Management

View All (41) Skills View Fewer Skills

Rica Ruiz's Certifications

  • Short Sales & Foreclosure Resource Certification

    • National Association of Realtors
    • License 01353905

Rica Ruiz's Education

San Francisco State University

Bachelor of Arts, Radio & Television


Rica Ruiz's Additional Information


Professional Networking, Gourmet cooking, Baking, Travel, Running, Reading scripts, Learning, Studying the Bible

Groups and Associations:

San Mateo County Association of Realtors, California Association of Realtors, National Association of Realtors, Short Sale & Foreclosure Resource Certification, MLS Listings, World Vision, Campus Crusade for Christ, Central Peninsula Church

Contact Rica for:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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