Ricardo (Jack) Zulueta

Ricardo (Jack) Zulueta

CEO/Founder at Fukitt Clothing

Toms River, New Jersey (Greater New York City Area)
Executive Office

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Ricardo (Jack) Zulueta's Overview

  • CEO/Founder at Fukitt & Risky Clothing
  • CEO/Founder at NexBrand
  • CEO/Founder at Xircle
  • CEO/Founder at Peoples Pockets

370 connections


Ricardo (Jack) Zulueta's Summary

Entrepreneurial experience in start-up companies with educational background in Finance. Acquired knowledge in different fields from personal business ventures with marketing/sales, web design, graphic design, fashion, retail, tradeshows, events planning, and mobile marketing.

Seeking clients interested in implementing mobile marketing strategies to increase revenues.

Looking for retailers looking to carry Fukitt & Risky Clothing.


Branding and identity, marketing, grassroots, sales, event coordination, financial analysis, fashion

Ricardo (Jack) Zulueta's Experience


Fukitt & Risky Clothing

June 2001Present (13 years 4 months) Toms River, NJ


While brands like Billabong, O'Neill, Volcom, etc. are doing increasingly well with a strong 'buy-in' to surf culture, it is becoming more about 'fashion' for people who couldn't give a damn about surfing and therefore weakening the underlying credibility of those brands with those who seek it. They fast look like they are 'selling out' to a young consumer who hates conformity.

In terms of credible urban brands therefore, it is relatively thin on the ground Volcom, Quiksilver, etc. have retrospectively gone after the surf, skateboard, BMX market from a purely commercial perspective and it is proving difficult for them to translate overtly strong surf values and twist them to be relevant to the inland, urban market. Of course, on the West coast and Florida, people know or were part of the organic connection between surfing and skateboarding. But to a kid who has never seen a wave in his life, those roots are more or less irrelevant. Add to that the fact that skateboarding, BMX, etc. are independent cultures and it increased the difficulty for these brands to get the foothold that they would like in urban/tribal markets.

So, to that extent, these brands do not offer something strong enough for the skateboard, BMX consumer who also sees urban music as an integral part of his life. There is therefore a gap in the market for a brand that can satisfy the criteria. I think that the brand architecture that we are developing for FUKiTT & RISKY is on the nail, and there is a love for the potential offensiveness of the name, which is extoled by these urban kids, not ignoring the message that we are sending out, which is totally where these kids are coming from too. Our surf involvement comes with equal measure of skateboard credibility and that is what is lacking in much of our potential competition.

-- Calum Richardson, Marketing Consultant



May 2011Present (3 years 5 months) Toms River, NJ

Our mission is to enhance the image or ideas of our clients through printing shirts and forming an intimate relationship with them. We will showcase all of our clients by posting pic and video documentaries to promote their ideas/goods/services to our fans!



Privately Held; 1-10 employees; Internet industry

December 2011Present (2 years 10 months) Toms River, NJ

Xircle [zur-kuhl] is a social utility that enhances the interaction and communication between you and the local community within your "circle" of influence. We want to filter out the activities of our social network that are only relevant to your demographics & interest.


Peoples Pockets

March 2013Present (1 year 7 months) Toms River, NJ

Our mission is to provide the most effective and efficient way of helping people fund any situation with help from friends and the community.

With the economy getting worse, we can all take advantage of crowdfunding to help us to live a little bit better. We are a crowdfunding platform that combines the collective power of the people on the internet and social media with creative, business, or philanthropic ideas.

We developed this website because there are so many reasons where we need to collect, raise or accept funds for different situations.

Examples of situations:
- Rounding up money for a keg of beer or party.
- Pre-selling designs on apparel to see if they sell.
- Collecting money for a wedding gift.
- Getting donations for a fundraising event.
- Splitting the cost of renting a vacation rental.
- Raising money to get uniforms for sports teams.
- Accepting limited sponsorship/vendor fees for a tradeshow.
- Pool money together for tournaments.
- Share expenses for gas/tolls or hotel rooms on a trip.
- Gathering payments up-front for a charter bus.

As you can see, there are plenty of situations where you can get the help of your friends and community to meet your financing goal. So, ask your friends to go on vacation, try to sell your idea for a shirt before you print them, or raise some funds to start a beer pong tournament! There are no risks to start a project and the worst case scenario is that it doesn't happen.

Financial & Data Analyst

Centennial Wireless

Public Company; 1001-5000 employees; CYCL; Telecommunications industry

September 2004November 2010 (6 years 3 months)

Prepare and distribute reports to management providing relevant information regarding any trends, inconsistencies or abnormal patterns associated with the Broadband Revenue Analysis through extensive investigation and analysis from different sources regarding any seasonal, line count, usage, customer and any other pertinent data that impact revenue.
·Broadband Revenue forecasting and budgeting by updating any actual information for specific line items or summary regarding revenue, line count, and usage.
·Creating complex Excel models and Access Database configurations for work efficiency with data for revenue assurance, forecasting, variances & trending analyses/graphs.

Prepare and distribute a complete Broadband Revenue Analysis report containing all current data detail and summary for management to analyze the revenue and metric trends/variances associated with each detailed line items, which determines information associated with budgeting and forecasting.
·Investigate any trends, inconsistencies or abnormal patterns associated with the Broadband Revenue Analysis. This requires extensive research and analysis from different sources regarding any seasonal, line count, usage, customer and any other pertinent information that impact revenue.
·Analyze the revenue and usage of customers concerning any trends, inconsistencies or abnormal patterns on a cycle, monthly, quarterly and annual basis.
·Extracting large amounts of statistical data for analyses and operational reports for top-level management by using database query tools (Access/SQL) to ensure accuracy.
·Creating complex Excel models for revenue assurance, forecasting, variances & trending analyses/graphs.

Financial Analyst

Princeton eCom

Privately Held; 51-200 employees; Financial Services industry

October 2002June 2004 (1 year 9 months)

Preparing financial statements including Expenses, P&Ls, and misc. reports for senior management and board of directors as well as due diligence packages for investors.

Creating Excel models with revenue and expenses for forecasting, budgeting, and depreciation with trending and variance analysis.

Maintaining and updating financial data and models for accurate information using Oracle database.

Assisted in accounting department for monthly close and maintaining the general ledger system.

Played an autonomous role on a daily basis except for special demands or projects.

Ricardo (Jack) Zulueta's Skills & Expertise

  1. Marketing Strategy
  2. Fashion
  3. Microsoft Office
  4. Financial Analysis
  5. Event Planning
  6. Start-ups
  7. Promotions
  8. Entrepreneur
  9. Social Media Marketing
  10. Social Media
  11. Grassroots Organizing
  12. Mobile Marketing
  13. Social Networking
  14. Entrepreneurship
  15. Marketing
  16. Web Design
  17. Forecasting
  18. Budgets

Ricardo (Jack) Zulueta's Education

Fairleigh Dickinson University – Vancouver

B.S., Economics/Finance


I was the Social Chair for both co-ed Greek Fraternities. I began my entrepreneurial venture during my last semester at FDU to form a college website which has evolved to become a clothing line (Fukitt & Risky Clothing).

Activities and Societies: Phi Sigma Pi (Honors Fraternity), Alpha Kappa Psi (Business Fraternity)

Toms River High School East


Ricardo (Jack) Zulueta's Additional Information


Entrepreneurship, Mobile, Marketing, Sales, Communications, Technology, Business, Surfing, Skateboarding, Snowboarding, Wrestling, Traveling, Volleyball, Concerts, Events, Self Improvement, Stand-up Comedy

Groups and Associations:

Surfrider Foundation

Honors and Awards:

Dean's List 1998-1999

Contact Ricardo (Jack) for:

  • consulting offers
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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