Rhonda Rice

Rhonda Rice

Dallas/Fort Worth Area
Marketing and Advertising

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Rhonda Rice's Overview


500+ connections


Rhonda Rice's Summary

Web Producer who very much enjoys sketching, evaluating, detailing, prototyping, and collaborating on simple yet functional user interfaces and interactions.

Product Management
Vendor Management
UI/UX: Design ideation, Wireframing, Mockups, Storyboards, Personas, Journey Maps, Prototyping, A/B Testing, Usability Testing
Lean UX Project Management
E-commerce, M-commerce
Mobile design
Usability Research
Web Analytics: Omniture, Web Trends, Google Analytics
Information Architecture: Visio
Search Engine Optimization
Conversion Optimization
Enterprise Knowledge Management
Brand Management
Social Media Marketing

Rhonda Rice's Experience

Mobile Product BA

Hilton Worldwide

May 2014Present (5 months) Dallas/Fort Worth Area

Rhonda Rice's Projects

  • Moneygram online

    • February 2012 to Present

    Production, content, and consumer experience for moneygram.com

  • Walmart - International Money Transfer

    • October 2012 to Present
    Team Members: Rhonda Rice, Krista Phillips

    production, content, and consumer experience to send international money transfers online on walmart.moneyGram.com

  • MoneyGram Germany

    • November 2012 to Present

    Production, content, and consumer experience for launch of moneygram.de

  • Nokia Certified, Cambridge University Accredited certification programme

    Team Members: Rhonda Rice, Tony Hsu, Clive Turner, Thomas Tuttass, MBA, Ph.D, Eric Paeplow, Steve Webster, Paul Campbell, Jose Marquez-Martinez, Caroline Brownless, Frank Kitcher, Steven Barker

    Led by Clive Turner, a project was conceived to provide an accelerated recognition of skills and competences of those involved in Cellular Customer Service. (Call centre agents, repair centre staff).

    Problem: dififficult to find and hire competent staff due to there being no assessment or suitable qualification available.
    Solution Concept: Use the experience and knowledge of Nokia to define a qualification which could assess competence, based on the national vocational qualification with different levels. Anyone who passed an assessment would be a Nokia Certified x (e.g. Repair Technician).
    To accelerate recognition, value, and take up of the programme, Cambridge University was approached and agreed to help map competences and provide the assessment and test accrediation.
    Result. Nokia Certified, Cambridge Accredited NVQ matched to the national qualifications framework.

    The project to map and assess was a success, and was taken up by Nokia Academy for retail training and piloted in Singapore and UK.
    end note
    Sadly the timing of the financial crisis and the downturn in Nokia's fortunes caused the project to be mothballed before roll out commenced despite the successful pilot. As a result there are just 12 individuals who passed assessment and now hold a recognised qualification.

Rhonda Rice's Skills & Expertise

  1. Consultancy
  2. Business Strategy
  3. Business Modeling
  4. Entrepreneurship
  5. App Strategy
  6. Visioneering
  7. Marketing Strategy
  8. Social Media Marketing
  9. Product Development
  10. Brand Development
  11. Digital Strategy
  12. Interactive Campaigns
  13. Mockups
  14. UXD
  15. App Trailers
  16. Mobile Strategy
  17. Mobile Applications
  18. Mobile Marketing
  19. iPad
  20. Android
  21. Symbian
  22. Bada
  23. Blogging
  24. Editing
  25. Marketing Communications
  26. Corporate Communications
  27. Technical Communication
  28. Customer Relations
  29. Product Launches
  30. iPhone
  31. RFP preparation
  32. Leadership Development
  33. Creative Design
  34. Press Releases
  35. Press Kits
  36. Social Media Monitoring
  37. Usability Testing
  38. Community Management
  39. Content Strategy
  40. App Reviews
  41. User-centered Design
  42. Paper Prototyping
  43. Wire Framing
  44. User Flows
  45. User Journeys
  46. Persona Creation
  47. Mobile Interaction Design
  48. User Interface Specifications
  49. Mobile Experience
  50. Reviews

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