Internet E-Marketing Liaison at ALSAC/ St. Jude Children's Research Hospital
Greater Memphis Area
- Current
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- Internet E-Marketing Liaison at ALSAC/ St. Jude Children's Research Hospital
- Past
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- Marketing Coordinator - Marketing Services at ALSAC/ St. Jude Children's Research Hospital
- Marketing and Communications Consultant at Fifth Third Bank
- Licensed Financial Specialist at National City Bank
- Education
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- Wright State University
- Miami University
- Recommended
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2 people have recommended Bob - Connections
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110
connections
- Industry
- Marketing and Advertising
- Websites
Bob Hazlett’s Summary
Hi, my name is Bob Hazlett. For fun and income, I help market and brand various online programs, work to enhance online and offline communities and bolster search engine marketing campaigns (SEM). My favorite font right now is FF Kievit. Being sober, level-headed, and trustworthy, I'm usually the guy that's chosen to drive.
I believe in permission marketing, making products that fit your customers (instead of having to run around finding customers for your products) and that it's not the strongest or the most intelligent of the species that survive, but rather the one that is most responsive to change.
I believe in new media, the power of the community and the fact that you must make each project a 'Wow Project.' I find watching football all weekend relaxing. I was once a putt-putt amateur champion. I believe that following your heart and your passions is just as important as your ideas and your strategy. I believe we all have the power to do something great. I have a plan.
Bob Hazlett’s Specialties:
New Media, Social Media and Social Communities, Web 2.0, Online Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM), E-Marketing, Non-Profit, Branding, Marketing, Web Analytics
Bob Hazlett’s Experience
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Internet E-Marketing Liaison
ALSAC/ St. Jude Children's Research Hospital
(Non-Profit; 501-1000 employees; Internet industry)
October 2007 — Present (10 months)
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Marketing Coordinator - Marketing Services
ALSAC/ St. Jude Children's Research Hospital
(Non-Profit; 501-1000 employees; Marketing and Advertising industry)
July 2006 — October 2007 (1 year 4 months)
Extensive involvement with Thanks and Giving website development (www.tg.stjude.org) resulting in YOY revenue increase of 90%. Gave direction and marketing expertise on communication and creative design pieces such as banner ads, web layout, video components, e-mail appeals, TV and radio placement media placements and direct mailings.
Measured and analyzed key financial data, campaign exposure, promotional value and nearly 6 billion marketing impressions. Knowledge of internet search tools, search providers and web analytics software.
Managed relationships between corporate partners, media agencies and other fundraising departments. Responsible for national Thanks and Giving toll-free donation call center, Tribute Card donation channel and Hispanic media plan. -
Marketing and Communications Consultant
Fifth Third Bank
(Public Company; 10,001 or more employees; FITB; Financial Services industry)
April 2005 — July 2006 (1 year 4 months)
Technical consulting, strategic planning and business development of new and existing clients accounts wishing to enhance internal brand, employee relations and communications platform.
Creative design, implementation and roll out of innovative financial education and marketing products.
Hispanic marketing and communication program layout and execution. -
Licensed Financial Specialist
National City Bank
(Public Company; 10,001 or more employees; NCC; Financial Services industry)
November 2002 — April 2005 (2 years 6 months)
Full range of bank products and co-managing $36m branch
Strengthening local marketing strategies
Bob Hazlett’s Education
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Wright State University
Finance, 1999 — 2003
- Activities and Societies:
- Finance Club, Development of first accredited College Credit Counseling Center in nation
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Miami University
1998 — 1999
Additional Information
Bob Hazlett’s Websites:
Bob Hazlett’s Interests:
reading, Macbook pro, Social Media, Search Engine Optimization, SEO, Search Engine Marketing, SEM, Social Media Marketing, SMM, new technology, web 2.0, new media, moleskine, Seth Godin, Tom Peters, marketing, advertising, branding, communications, PR, public relations
Bob Hazlett’s Groups:
Memphis AppleCore Mac User Group
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TechSoup NetSquared member -
Pro Marketers - For Marketing Professionals member
Bob Hazlett’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- getting back in touch
