Internet E-Marketing Liaison at ALSAC/ St. Jude Children's Research Hospital
Greater Memphis Area
- Current
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- Internet E-Marketing Liaison at ALSAC/ St. Jude Children's Research Hospital
- Past
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- Marketing Coordinator - Marketing Services at ALSAC/ St. Jude Children's Research Hospital
- Marketing and Communications Consultant at Fifth Third Bank
- Licensed Financial Specialist at National City Bank
- Education
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- Wright State University
- Miami University
- Recommended
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5 people have recommended Bob - Connections
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198
connections
- Industry
- Marketing and Advertising
- Websites
Bob Hazlett’s Summary
Hi, my name is Bob Hazlett. For fun and income, I help develop various online marketing programs, work to enhance social media communities and bolster search engine marketing campaigns (SEM). My favorite font right now is FF Kievit. Being sober, level-headed, and trustworthy, I’m usually the guy that drives.
BELIEFS
“The people who are crazy enough to think they can change the world are the ones who usually do”
I believe in permission marketing, making products that fit your customers and that it’s not the strongest or the most intelligent of the species that survive, but rather the one that’s most responsive to change.
I believe in new media and the power of the community. I believe that following your heart and your passions is just as important as your ideas and your strategy. I believe we all have the power to do something great.
PROFESSIONAL ACTIVITIES
Startup Weekend Memphis, BarCamp Memphis, Social Media Breakfast, BarCamp Nashville, TechnoMarketing: Social Media Workshop, Online Marketing Summit, Future of Online Advertising
Bob Hazlett’s Specialties:
Social Media, Web 2.0, Online Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM), E-Marketing, Non-Profit, Branding, Marketing, Web Analytics, PPC, CPC, Google, New Marketing, Internet Advertising
Bob Hazlett’s Experience
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Internet E-Marketing Liaison
ALSAC/ St. Jude Children's Research Hospital
(Non-Profit; 1001-5000 employees; Hospital & Health Care industry)
October 2007 — Present (1 year 10 months)
* Search Engine Marketing (SEM) and Display Advertising: Developed, managed and optimized PPC campaigns. In-depth understanding of click-thru rate, conversion rate and ROI. Certified Google Adwords Individual. Experienced in banner ads, display & video advertisements.
* Social Media: Knowledgeable background in social media and its use in online marketing. Spearheaded company-wide tactics and overall strategy for implementing & growing presence within networks. Focused on utilizing the right types of social media for various types of clients & market spaces. Know-how using blogs to enhance search marketing as well as strategy the creation, implementation and launch of blogs.
* Web Analytics: Broad knowledge of web traffic analytics as well as statistical reports for SEO, PPC and e-commerce.
* Online Reputation & Brand Management: Monitoring, responding and building community within various channels such as search engines, blogs & social networks. -
Marketing Coordinator - Marketing Services
ALSAC/ St. Jude Children's Research Hospital
(Non-Profit; 501-1000 employees; Marketing and Advertising industry)
July 2006 — October 2007 (1 year 4 months)
Extensive involvement with Thanks and Giving website development (www.tg.stjude.org) resulting in YOY revenue increase of 90%. Gave direction and marketing expertise on communication and creative design pieces such as banner ads, web layout, video components, e-mail appeals, TV and radio placement media placements and direct mailings.
Measured and analyzed key financial data, campaign exposure, promotional value and nearly 6 billion marketing impressions. Knowledge of internet search tools, search providers and web analytics software.
Managed relationships between corporate partners, media agencies and other fundraising departments. Responsible for national Thanks and Giving toll-free donation call center, Tribute Card donation channel and Hispanic media plan. -
Marketing and Communications Consultant
Fifth Third Bank
(Public Company; 10,001 or more employees; FITB; Financial Services industry)
April 2005 — July 2006 (1 year 4 months)
Technical consulting, strategic planning and business development of new and existing clients accounts wishing to enhance internal brand, employee relations and communications platform.
Creative design, implementation and roll out of innovative financial education and marketing products.
Hispanic marketing and communication program layout and execution. -
Licensed Financial Specialist
National City Bank
(Public Company; 10,001 or more employees; NCC; Financial Services industry)
November 2002 — April 2005 (2 years 6 months)
Full range of bank products and co-managing $36m branch
Strengthening local marketing strategies
Bob Hazlett’s Education
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Wright State University
Finance , 1999 — 2003
- Activities and Societies:
- Finance Club, Development of first accredited College Credit Counseling Center in nation
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Miami University
1998 — 1999
Additional Information
Bob Hazlett’s Websites:
Bob Hazlett’s Interests:
reading, Macbook pro, Social Media, Search Engine Optimization, SEO, Search Engine Marketing, SEM, Social Media Marketing, SMM, new technology, web 2.0, new media, moleskine, Seth Godin, Tom Peters, marketing, advertising, branding, communications, PR, public relations
Bob Hazlett’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- getting back in touch
