
Communication, Community and Customer Relations
San Francisco Bay Area

Communication, Community and Customer Relations
San Francisco Bay Area
Working at the intersection of communication, community development and support infrastructure to design customer experience and build brands.
• Entrepreneurial marketer, known for successfully establishing SimCity and Second Life as the most widely recognized brands in their categories
• Demonstrated success building marketing organizations in early stage companies, focused on cross-functional collaboration and delivering measurable results
• Excellent communication, presentation and online community development skills
• Frequent speaker to marketing organizations on the impact of Web 2.0 and social media on brand and marketing programs
* Brand development
* Marketing communications
* Online community development
* Customer support
* Entrepreneurial marketing leadership
(Computer Software industry)
March 2009 — Present (9 months)
An exciting new community-driven website focused on teaching financial intelligence to young adults.
(Computer Software industry)
February 2009 — Present (10 months)
(Privately Held; Computer Games industry)
March 2009 — September 2009 (7 months)
Consulted with Raph Koster and team on outreach and community building.
(Privately Held; Computer Software industry)
2002 — 2009 (7 years )
Joined at the beginning, and led the team that launched, named and positioned Second Life. Member of exec team, oversee all communications, marketing programs and website, work closely with the online community.
(Privately Held; 51-200 employees; Animation industry)
2000 — 2001 (1 year )
A terrific opportunity to work with an extraordinary creative group, creating animated shows for the Internet. We distributed content to some of the best known portals of the time, and were on the edge of creating a new type of syndicated network.
(Computer Software industry)
1998 — 2000 (2 years )
Founding marketing executive for online media network targeting Fortune 1000 companies, utilizing client/server and Internet technologies to teach strategic business skills.
(Public Company; 1001-5000 employees; ERTS; Telecommunications industry)
1991 — 1998 (7 years )
At Maxis I played a prominent role in their emergence as the leader in PC simulation games and was a core member of the executive team that guided the company through their IPO and subsequent sale to Electronic Arts. Also while at Maxis, I established SimCity as one of the most recognized brand names in entertainment software, and was named one of the marketing 100 by Advertising Age/Newsweek.
(Marketing and Advertising industry)
1986 — 1991 (5 years )
BA , English
MBA , Marketing
Board of Directors - WomenSing
Marketing 100 - Newsweek/Ad Age (1994)
Gaming's Most Influential Women - Next Generation (2006)