
Sr. Specialist Web Design and Development
Greater New York City Area

Sr. Specialist Web Design and Development
Greater New York City Area
My skills have developed from over 15 years of corporate web/promotional design and marketing experience.
Spending time in very diverse, small and large companies, has given me a wealth of knowledge in many areas including online/print design and production, programming, interactive/multimedia design and production, online and direct marketing strategy development, online content design and production, business development, team building, project management and employee management.
I am strategically focused with a passion for Marketing, Design and Business Strategy. I know the importance of bringing all these things together in order to achieve positive results.
• Online Marketing Strategic Planning
• Multimedia Sales & Marketing
• User Experience
• SEO Focused Design & Architecture
• Content Production for Web & Multimedia
• Email & Newsletter Marketing/Creative
• Corporate/Sales Communications
• All Standard Adobe Design Products including Flash & ActionScripting
• HTML/ CSS
• PHP/MySQL
• JavaScript/DHTML
• Photo Retouching
• Painting/Illustration
• Digital Photography
• Photo retouching
• Video Editing
• 3D modeling & animation
(Non-Profit; 5001-10,000 employees; Non-Profit Organization Management industry)
January 2008 — Present (1 year 11 months)
• Responsible for online design vision
• Create engaging, credible experience for web users
• Focus on projects with strategic value such as improving conversion for donations and sponsorships, brand stewardship, interactivity and multimedia
• Research, develop and implement new technologies to support fund raising and branding
• Collaborate with marketing specialists to create compelling web creative assets/strategies based on applied testing disciplines
• Develop and document style guides, operational policies and procedures related to design to ensure consistency of online assets (online marketing and web sites)
• Creative team leader working hands on and in collaboration with design and development specialists
(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)
January 2004 — Present (5 years 11 months)
Web/Multimedia Design and Marketing.
• Website, Landing Page, Banner design
• SEO compliant web design
• Adobe Flash Design and ActionScripting
• Sales/Corporate Presentations
• Illustration/Print Design
• Corporate Branding/Communications Materials
• Digital Photography
• MySql/PHP Development
(Public Company; 501-1000 employees; VTRU; Online Media industry)
October 2000 — August 2007 (6 years 11 months)
Design of consumer membership programs from strategic marketing and development to the design of promotional materials both online and off line.
Strong people and project management capabilities, strong design skills, attention to detail, prioritizing of multiple jobs and ability to meet short deadlines for client approvals.
Online Marketing and the development of acquisition, retention and conversion strategies and materials such as banners, landing pages and websites.
Create multimedia assets for sales and corporate presentations, development of corporate intranet in order to facilitate better communication between departments and subsidiaries.
Develop content/assets for SEO marketing & SERMA efforts
Work with portals such as AOL, MSN, Yahoo, etc, developing acquisition materials, interactive banners and Landing Pages utilizing Flash, Pointroll, Interpoll, and other multimedia channels.
(Online Media industry)
2000 — 2007 (7 years )
MemberWorks was the name of Vertrue, Inc. before re-branding. (See Vertrue, Inc)
(Public Company; 501-1000 employees; Graphic Design industry)
December 1997 — October 2000 (2 years 11 months)
* Management of design team
* Concept and development of websites
* Research, development and implementation of new technologies.
* Position required close contact with content, business, financial, sales and promotion departments to develop sites which meet their needs.
* Position also required knowledge of and production in many web design packages from design to animation to video.
* Implemented highly interactive broadband web content along with our technology department using Macromedia Flash as well as other cutting edge web technologies.
* Knowledge of demographic profiles and interface design was essential to this process.
* Consideration for low bandwidth as well as high bandwidth was also an important focus
* Development of design and management procedures as well as staffing
* Development of innovative sales presentations using Macromedia Flash and PowerPoint
(Public Company; 5001-10,000 employees; Internet industry)
June 1997 — July 1998 (1 year 2 months)
Working for Ernst & Young, LLP as design consultant for 1 year project implementing a large scale SAP Intranet site for Union Carbide.
Responsibilities included:
* Implementation of a large scale Intranet SAP training course for Union Carbide Corp.
* Developed interface and business graphics, photo collages, and workflow diagrams.
* Also responsible for delegation of projects and assignments to other graphics personnel
(Privately Held; 51-200 employees; Marketing and Advertising industry)
September 1993 — December 1996 (3 years 4 months)
3 Strikes Custom Design is firm which specialized in customized corporate promotional gifts. Items such as, T-shirts, Blankets, Hats, Jackets, Towels, and all manner of customizable objects.
Client list included:
Nabisco, Seagrams, Hershey Corp, NBA, Bloomingdales, Anheuser-Busch, and May Co. Department Stores.
Built the Graphics Department from the ground up, including purchase and configuration of all computer and software/hardware and hiring of graphics personnel.
Responsibilities included:
* Producing Innovative graphics for Fortune 500 companies
* Created innovative sales presentations, and designed promotional products
* Position was deadline driven, and required me to develop strong organizational skills
Masters , Communication Arts/Graphic Design , 1991 — 1993
Summa Cum Laude
Bachelors , Studio Art , 1989 — 1991
Certificate of Achievement - Leadership Training for Managers - Dale Carnegie & Associates - 2007
"Inukshuk Award" - Company sponsored (Vertrue, Inc) award for achievement in affiliate marketing product development task force.