Ray Grieselhuber

Ray Grieselhuber

Representative Director at Firewatching Media, K.K.

Japan

Current
Past
Education
  • University of California, San Diego
  • Franklin University
  • The Ohio State University
  • University of Toyama
Connections
225 connections
Industry
Marketing and Advertising
Websites

Ray Grieselhuber’s Summary

Founder & CEO of Firewatching Media, based in Tokyo. Firewatching Media provides the Ginza Digital Marketing Center, a unique software solution that enables large advertisers and agencies manage their cross-channel marketing campaigns from a single web-based application.

I started Firewatching Media in order to provide corporations and agencies with tools to help them understand and respond to their customer's needs, in every channel, at global scale.

Japan is a great market to develop new technology solutions because the customers are demanding, pragmatic and interested in ideas and people from the US and Europe. I provide some advisory services to other startups here in Tokyo as well as consulting to US corporations and investors looking to enter or expand in Asia-Pacific.

Ray Grieselhuber’s Specialties:

Interactive marketing automation and optimization, Japan, Enterprise SEM / SEO, web analytics, custom search, text & rich media analytics technology, product strategy and development.


Ray Grieselhuber’s Experience

  • Representative Director

    Firewatching Media, K.K.

    (Privately Held; Marketing and Advertising industry)

    July 2009Present (5 months)

    Firewatching Media, K.K. is a Japanese interactive marketing company. We are committed to brand promotion on a global scale through multiple channels, online and offline.

    We provide the following solutions to large brands and agencies:

    1. Ginza Digital Marketing Center - our own hosted software platform that helps large marketing teams and agencies collaborate more effectively in creating and managing cross-channel marketing campaigns.

    2. FWM Network - We are organizing a rapidly-growing consulting and agency network, which consists of medium-to-large agencies as well as individual talent with deep expertise and connections in the mobile, analytics and brand management industries. Our network and expertise allows us to work with both Japanese and foreign firms looking to expand in both directions (in and out of Asia) as well as advise investors on current trends and new opportunities.

    Clients include large consumer product goods (CPG) companies, e-commerce firms and $2B+ investment funds. Partners include the largest interactive agencies and content production houses in Japan and the US.

  • CEO

    Firewatching Media, LLC

    (Marketing and Advertising industry)

    February 2008Present (1 year 10 months)

    Firewatching Media provides technology and consulting solutions to agencies and large brands who are interested in managing large marketing campaigns across multiple channels, online and offline. Clients and partners are primarily global firms with large operations in Japan and Asia. Key areas of expertise are search marketing (SEM / SEO at massive scale), mobile, and social media with a focus on brand promotion.

  • Director, Product Development

    Covario, Inc. (formerly SEMDirector, Inc.)

    (Privately Held; Computer Software industry)

    February 2006February 2008 (2 years 1 month)

    Head of Product Development and QA operations. Built engineering group from the ground up to a team of 20 architects and engineers. Authored 2 patents: 1) link classification to derive competitive intelligence and 2) an automated SEO analysis and optimization score. Designed and built the original automated SEO / SaaS platform, still in production today.

  • World Travel

    Planet Earth

    (Entertainment industry)

    February 2005January 2006 (1 year )

    Traveled around the world for almost a year. Visited Japan, Korea, New Zealand, Thailand, Cambodia, Dubai, Turkey, Bulgaria, Romania, Poland, Czech Republic, Austria, Slovenia, Italy, and France.

  • Solution Architect

    Document Sciences

    (Public Company; 51-200 employees; DOCX; Computer Software industry)

    February 2003February 2005 (2 years 1 month)

  • Consultant

    Teamwork Solutions, Inc.

    (Privately Held; 11-50 employees; Computer Software industry)

    June 2001January 2003 (1 year 8 months)

    Designed and led the development of a J2EE-based web portal that integrated with enterprise groupware solutions and secure instant messaging systems. Created a rapid application development framework for instant messaging bots for use within enterprises to accelerate delivery of corporate intelligence to real time speeds.


Ray Grieselhuber’s Education

  • University of California, San Diego

    Marketing, Data Mining, Finance, Photography, Spanish 20032007

  • Franklin University

    B.S. , Computer Science , 19992001

  • The Ohio State University

    B.A. , Japanese , 19941999

    Activities and Societies:
    Japanese Ministry of Education Scholarship - spent a year living in Toyama prefecture and attended the university there.
  • University of Toyama

    Japanese 19971998


Additional Information

Ray Grieselhuber’s Websites:

Ray Grieselhuber’s Interests:

travel, startups, investing, outdoors, music, politics


Ray Grieselhuber’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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