Creative Director at Mojave Interactive
San Francisco Bay Area
- Current
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- Creative Director at Mojave Interactive
- Past
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- Interactive Creative Director at Y&R
- Interactive Adversting Guru at Yahoo
- Interactive design director at Kirshenbaum Bond and partners
- Creative Director at Flaregun
- Art Director at Frog Design
- art director at apple
- Recommended
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9 people have recommended Robert - Connections
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181
connections
- Industry
- Marketing and Advertising
- Websites
Robert Gourley’s Summary
I'm the creative director at Mojave, an interactive agency that helps leading brands create engaging interactive experiences that go far beyond the banner. Prior to joining Mojave, I was the Interactive Creative Director of Young and Rubicam San Francisco, where I helped create award-winning online experiences for such brands as 7up, AMD, Chevron, Microsoft, NCAA and Hitachi.
My passion for interactive media comes from the early days of discipline, when in 1995, I saw the potential of the early web and left the world of traditional art direction to focus on building brands online. I've worked on many great brands, including Yahoo!, Electronic Arts, HBO, Polycom, Dr. Pepper, Cisco, and Apple.
Robert Gourley’s Specialties:
I specialize in creating strategic, engaging user experiences that live across multiple media, including online, print, TV and point-of-sale.
Robert Gourley’s Experience
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Creative Director
Mojave Interactive
(Marketing and Advertising industry)
May 2007 — Present (2 years 3 months)
We’re passionate about turning strangers into customers. About turning the uninspired into the engrossed. About making passive, jaded, uninterested people totally engaged in the experience.
How do we do that? By engaging people with your strategy in unexpected ways. By building community around brand principles. And by empowering customers to play, share and remix elements of your message until they become advocates for your brand instead of observers of your advertising.
We believe “interactive” means much more than online. Interactive means people involving themselves with your message across multiple touchpoints: anything from playing a game to sharing a recipe to connecting with likeminded individuals around the world from a Times Square kiosk.
Is it scary? Not really. With the amount of choice and power today’s consumer has, doing nothing is what’s really frightening. The banner is dead and your customer killed it. Now let’s try something better. -
Interactive Creative Director
Y&R
(Public Company; 1001-5000 employees; WPPGY; Marketing and Advertising industry)
April 2005 — December 2006 (1 year 9 months)
As Interactive Creative Director, I helped to build out a small three-person freelance group into a fourteen employee, fully integrated interactive agency with several millions of dollars of annual billings.
Directed successful interactive campaigns, including one that exceeded 2.6% average CTR, with customers spending an average of 12 minutes interacting with the brand.
Managed and mentored a diverse creative department of art directors, flash designers, copywriters, production artists and freelancers. -
Interactive Adversting Guru
Yahoo
(Public Company; Marketing and Advertising industry)
2002 — 2004 (2 years)
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Interactive design director
Kirshenbaum Bond and partners
(Marketing and Advertising industry)
1999 — 2001 (2 years)
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Creative Director
Flaregun
(Marketing and Advertising industry)
1999 — 2001 (2 years)
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Art Director
Frog Design
(Marketing and Advertising industry)
1998 — 1999 (1 year)
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art director
apple
(Public Company; Marketing and Advertising industry)
1996 — 1999 (3 years)
Additional Information
Robert Gourley’s Websites:
Robert Gourley’s Interests:
Advertising, Cycling, Triathlon, Boxing, Soccer
Robert Gourley’s Honors:
Webby Award - Outside Online
"Frog: Form follows Emotion" - Waston-Guptill Publications
Purple Cow Award for Innovative Marketing - Yahoo Small Business
Macromedia Site of the Day - Outside Online
Robert Gourley’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
