Richard Gale

Current

Founder at Agit8or Media Ltd
Director of Marketing & Sales at Playboy

Past

Head of European Marketing at Playboy
Head of Marketing at Playboy
Head of Marketing at 365 Corporation Plc

Head of Marketing & Sales at Ealing Tertiary College
Marketing & Promotions Manager at Gosling Sports Park
President of the Students Union at University of Hertforshire Students Union

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Education

Kingston University
University of Hertfordshire

Recommended

16 people have recommended Richard

Connections

470 connections

Industry

Broadcast Media

Websites

Richard Gale’s Summary

What I love is taking a piece of content, and looking at how to best market it, monetise it and how it can work in a cross platform world. How do the different business models of broadcast work in today’s cross platform environment, and how are they changing? How are traditional linear broadcast brands adapting to the world of VOD, where the content brand is more important than the channel brand – and how does this shift power from brand owner to producer?

I’ve been working in this field at a senior level for years now and every year new questions and challenges arise. You can never stay still and that is the most exciting part of working in a multi-platform, global, content led role!

Richard Gale’s Specialties:

Broadcast Marketing & Product Development, Linear, VOD, Mobile TV, IPTV, Home Entertainment, Global Business Development, Revenue Generation, Leadership, Marketing & Commercial Strategy Development, Cross Platform Convergence Strategies, Subscription and Premium Product Sales, Team Building, Market Research. Just don’t ask me anything technical!!

Richard Gale’s Experience

Founder

Agit8or Media Ltd

(Marketing and Advertising industry)

January 2008 — Present (1 year 7 months)

Small agency set up to handle bespoke consultancy work for start ups and media companies. Focussing in on commercial strategy specialising in identification of new revenue sterams, and, marketing strategy looking at providing out sourced services to small companies or companies looking for help in monetising their users. Main aim is to bring the experience I have from the multi-platform subscription business to the mainstream.
Director of Marketing & Sales

Playboy

(Public Company; 501-1000 employees; Entertainment industry)

September 2004 — Present (4 years 11 months)

Responsible for the marketing and commercial strategy for the companies pan-European television business, covering traditional linear, iptv, web/mobiletv and video on demand. GM responsibilities for digital (mobile and online) operations in the United Kingdom. Line mangement of 4 departments (Online, Marketing, Business Development and On Air).
Head of European Marketing

Playboy

(Broadcast Media industry)

November 2003 — September 2004 (11 months)

Respsonsible for development and implementation of pan-European marketing strategy. Included B2C focus for the UK, with B2B the primary mechanism on the mainland. Responsible for development of dual online strategy covering lifestyle and adult properties. Direct responsibilty for two departments (Online and Marketing).
Head of Marketing

Playboy

(Broadcast Media industry)

November 2001 — November 2003 (2 years 1 month)

Responsible for the development of UK B2C marketing strategy to increase levels of subscriptions/buys, and increase loyalty and retention of our subscriber base.
Head of Marketing

365 Corporation Plc

(Entertainment industry)

1999 — November 2001 (2 years)

Started as a Marketing Manager working with the founders on NPD and brand extension stratregy. Full commercial responsibility for two of the companies portfolio of web properties. Ended up Head of Marketing for Eckho, an innvoative 'voice portal' developing the brand from an excell spreadsheet to a fully rounded consumer proposition and launch campaign.
Head of Marketing & Sales

Ealing Tertiary College

(Education Management industry)

January 1997 — December 1999 (3 years)

Full marketing responsibilty for multi-site further education college, with focus on aquisition of students at key enrollment periods, and development of commercially independant short courses. Developed the colleges first ever website, and won the top award for educational marketing two years on the trot 98 and 99.
Marketing & Promotions Manager

Gosling Sports Park

(Sports industry)

August 1995 — December 1996 (1 year 5 months)

Looking at non sport marketing and promotion, identifying new revenue streams for the company by utilising its facilities for commercial non-sport projects.
President of the Students Union

University of Hertforshire Students Union

(Education Management industry)

July 1993 — July 1995 (2 years 1 month)

In charge of implementing SU policy across campus, and management of all commercial activies within the SU grounds. Students representative on the Board of Govenors.

Richard Gale’s Education

Kingston University

MA , Marketing Strategy , 1997 — 1998

Masters gained with Distinction, including a distinction grade for a thesis on Integrated Marketing Communications and the impact on the UK media agency market.
University of Hertfordshire

BA , Law & Politics , 1990 — 1993