George Yury Revutsky

Current

• Founder at MyNextCustomer
• Search Marketing Expert, CEO at ROI.works Search Engine Marketing, Inc.

Past

• Executive Director, Associate Vice President of Marketing and Site Services at Cybergold, Inc.
• Director of Client Services at Cybergold, Inc.
• Director of Interactive Marketing at Shugart Matson Young Advertising

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Education

• Pomona College

Recommended

34 people have recommended George Yury

Connections

500+ connections

Industry

Internet

Websites

• Search Marketing Firm

George Yury Revutsky’s Summary

Veteran search engine marketing (SEM/PPC) and online marketing executive, with extensive experience in usability, search engine optimization (SEO), online media buying/planning, email marketing, affiliate strategies, conversion, analytics, and monetization.

My company devises and implements customer acquisition, conversion, and retention strategies for advertising agencies, the Fortune 2000, and disruptive startups.

George Yury Revutsky’s Specialties:

online media planning and buying, search engine marketing, SEM, Pay Per Click, PPC, search engine optimization, SEO, online media buying, online media, client services operations, integrated marketing and advertising for internet companies.
customer acquisition, customer retention, email marketing, education, non-profit, financial services, software, retail,b2b, b2c

George Yury Revutsky’s Experience

• Founder

  MyNextCustomer

  (Computer Software industry)

  January 2009 — Present (1 year )

  MyNextCustomer is coming soon!

• Search Marketing Expert, CEO

  ROI.works Search Engine Marketing, Inc.

  (Marketing and Advertising industry)

  March 2001 — Present (8 years 10 months)

  ROI.works Search Marketing helps advertising agencies and Fortune 2000 Firms acquire, convert, and retain new customers through multiple aspects of search engine marketing (SEM). We have practices in pay per click (PPC), search engine optimization (SEO), analytics, conversion strategies, content creation, and usability.
  
  We also provide a series of search marketing trainings to our clients and partners.

• Executive Director, Associate Vice President of Marketing and Site Services

  Cybergold, Inc.

  (Public Company; 51-200 employees; CGLD; Internet industry)

  1999 — 2000 (1 year )

  -Built Client Services, Site Services, and Marketing functions for the web's first Cost Per Action consumer loyalty company.
  -Helped increase consumer membership from 1MM to 7MM+ registered members in one year.
  -Planned and managed company's $15MM marketing budget, overseeing branding, customer acquisition, and guerilla marketing campaigns.
  -Led re-design of Cybergold's site, speeding up site load time by 50%, increasing time spent on site by 30%, and average visitor conversion rate by 42%.
  -In 1999 and 2000, Cybergold ranked as one of the top 30 most popular consumer sites on the internet, and one of the top 6 most popular shopping sites, according to Nielsen Netratings.
  -The above efforts directly contributed to a succesful 1999 IPO, raising $42MM.
  -Cybergold was later acquired in mid-2000 by MyPoints/United Airlines for $160MM. Cybergold investors included: Alta Partners and Vantage Point Partners.

• Director of Client Services

  Cybergold, Inc.

  (Public Company; 51-200 employees; CGLD; Internet industry)

  1999 — 2000 (1 year )

  -Rebuilt and trained Client Services team
  -Increase revenue and cash-flow 400% by increasing the number of client campaigns launched per week from 2 to 8.
  -Increased corporate customer renewal rate from 50% to 80% by dramatically increasing CTR and conversion rates for client campaigns.

• Director of Interactive Marketing

  Shugart Matson Young Advertising

  (Partnership; 51-200 employees; Marketing and Advertising industry)

  1996 — 1999 (3 years )

  Founded and staffed Interactive Department for a $100MM + Marketing Agency.
  
  Clients included Peoplesoft, Aspect Telecommunications, Siemens Medical Systems, PG&E, Emery Worldwide, Special Olympics, and Intraware.
  
  Led the creation of Intraware’s integrated marketing communications plan and planned or bought over $3 million in online media for Intraware, including a 1.4MM advertising partnership with Netscape.
  
  Educated agency staff about online media planning, search engine marketing and optimization (SEM and SEO), usability, and email marketing.
  
  President, 1HOT( sold to Shugart Matson Young)
  Founded one of the first search engine optimization and web design firms. Clients included Intel, Siemens Medical Systems, California Insurance Center, SIFE Trust Fund, and Northstar Insurance.

George Yury Revutsky’s Education

• Pomona College

  BA , Politics with an emphasis in International Relations , 1991 — 1995

  Activities and Societies:

  News Editor, Collage, national award-winning 5-College newspaper
  Columnist, Collage
  Founder, Pre-Law Society
  Founder, Jewish Student Union
  Founder, Claremont Colleges Holocaust Memorial Week

Additional Information

George Yury Revutsky’s Websites:

• Search Marketing Firm

George Yury Revutsky’s Interests:

wing chun tennis table tennis why one of my dog's ears flops forward

George Yury Revutsky’s Groups:

we met at yesterday, We met yesterday

•    Pomona College Alumni
•    LinkedSEO
•    Obama for America
•    SMX - Search Marketing Expo
•    CXO (CEO, COO, CKO, CFO, CMO, CAO, CVO, CDO, CRO, CLO, CSO & CTO) Community
•    Chief Marketing Officer (CMO) Network
•    Search Marketing Salon
•    CPA Advertising Association
•    San Francisco Bay Area Search Engine Marketing
•    The Franchise Forum
•    Lead Generation and Nurturing
•    Greeting card professionals
•    Franchise Professionals
•    Franchise World Network
•    Franchise Networking
•    Global Executive Exchange
•    United Franchise Group
•    CMO Executive Network
•    Franchise Marketing
•    Marketing Automation Experts
•    PubCon
•    Franchise Forum hosted by Modern Babies & Children
•    Masters of Customer Engagement
•    Social Media Marketing Mavens
•    Prosultative selling
•    Bay Area Web Analytics Wednesdays

George Yury Revutsky’s Honors:

-Buck Scholar - received full-tuition, lifetime study award by the Frank H. Buck Foundation.
-Speaking engagements at the Silicon Valley Ad Club
-Keynote address to the Loyalty and Incentives Conference
-Profiled on CNET (Builder.com), East Bay Business Times
-Rhodes Scholarship Nominee - Pomona College.

George Yury Revutsky’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch