Renzie Baluyut

Current

Managing Partner - Marketing at ProFora Media Solutions, Inc.

Past

President and General Manager at interMedia Strategic Marketing Solutions (Sole Proprietorship)
Program Director at 105.1 Crossover/ Mareco Broadcasting Network, Inc.
Copywriter - Researcher - SEO Project Lead at Trixan Pty Ltd

Sales and Integrated Marketing Communications Manager at 94.7 DWLL-FM Mellow Touch/ Mellow
Operations Supervisor at ePerformax
Radio Announcer at Transradio Broadcasting Corporation/ 99.5 RT

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3 more...

Education

University of the Philippines

Connections

48 connections

Industry

Marketing and Advertising

Websites

Renzie Baluyut’s Summary

After spending some 15 years in the broadcasting industry, I decided to finally pursue my own personal projects and entrepreneurial endeavors.

By profession, I am a consultant on matters of media & marketing, outsourcing and content development. I'm also in the business of producing and promoting concerts and other live events. I am also a professional blogger.

Currently, I am a Managing Partner for ProFora Media, Inc., and our company is in the business of webinars and virtual events.

In the past, I have been connected with 99.5RT, AdFarm, Mellow Touch/Mellow 94.7, Easycall Philippines, Inc., ePerformax, GlobalSky, Trixan Pty Ltd., and 105.1 Crossover.

You can read more about me on my personal blogs:

* www.RenzieBaluyut.com -- The Status is NOT Quo | Essential Cool in Pop Culture, Digital Media and the Internet.
* renziebaluyut.wordpress.com -- The Life & Times of The Renzie Man | A Blog on Independent, Proactive and Stress-free Living.
* www.keyboardmonkeys.com | Tips, Tricks and Advice for the Digital Entrepreneur.

Renzie Baluyut’s Specialties:

* Event Planning, Promotion & Management
* Team Supervision/Management
* Business Development
* Music Marketing
* Local Outlet/Local Store Marketing
* Copy Writing/Editing
* Content Development
* Blogging
* Digital Audio Production
* Communication Coaching
* Training/Mentoring
* Business Process and/or Knowledge Process Outsourcing (BPO/KPO)
* Internet Marketing
* Search Engine Optimization (SEO)
* Social Media Optimization (SMO)
* Podcasting
* Small Business Management

Renzie Baluyut’s Experience

Managing Partner - Marketing

ProFora Media Solutions, Inc.

(Privately Held; E-Learning industry)

August 2009 — Present (4 months)

Oversees all marketing communication efforts for the company; including advertising, brand-building, event management, new media strategies, positioning, promotional efforts, search engine optimization, social media optimization and strategic partnerships.

Also manages content and moderates membership for an online community and learning hub, www.PhilippineOnlineTraining.com.
President and General Manager
interMedia Strategic Marketing Solutions (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)

August 2007 — August 2009 (2 years 1 month)

A marketing communications company specializing in solutions for small- and medium-scale enterprises.

Currently focusing on new media applications, event management, local store marketing, content development and guerilla marketing.
Program Director

105.1 Crossover/ Mareco Broadcasting Network, Inc.

(Privately Held; 11-50 employees; Broadcast Media industry)

October 2007 — April 2008 (7 months)

Manages all on-air content for 105.1 Crossover, a smooth jazz and easy-listening radio station based in Metro Manila.
Copywriter - Researcher - SEO Project Lead

Trixan Pty Ltd

(Partnership; 11-50 employees; Online Media industry)

May 2007 — November 2007 (7 months)

Developed content for a series of Australian-based websites. Did Search Engine Optimization and Search Engine Marketing; wrote and edited news articles, wrote and edited product descriptions, and moderated forums.
Sales and Integrated Marketing Communications Manager

94.7 DWLL-FM Mellow Touch/ Mellow

(Privately Held; 11-50 employees; Broadcast Media industry)

October 1996 — December 2006 (10 years 3 months)

Mellow Touch 94.7 was Metro Manila's top easy-listening, soft adult contemporary radio station from the mid-80s to the early 90s, playing love songs which have became staple fare even with other radio stations to this day.

Reformatted to Mellow 94.7 in November 2005 for a more contemporary sounding, slightly more upscale, yet still easy-going sound.
Operations Supervisor

ePerformax

(Privately Held; 1001-5000 employees; Outsourcing/Offshoring industry)

2001 — 2003 (2 years )
Radio Announcer

Transradio Broadcasting Corporation/ 99.5 RT

(Privately Held; 11-50 employees; Broadcast Media industry)

September 1994 — August 1996 (2 years )

DJ & producer for several radio music/interactive shows with a contemporary hit radio (CHR/pop) format.
Interviewed various music and entertainment celebrities on- and off-air.
Hosted station-initiated and client-initiated events and promotional activities: parties, concerts, movie premieres and bar tours.

Renzie Baluyut’s Education

University of the Philippines

1990 — 1996

Additional Information

Renzie Baluyut’s Websites:

Renzie Baluyut’s Interests:

Integrated Marketing Communications, Business Development, New Media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Entrepreneurship, Blogging, Events Management, Outsourcing