Global Director Business Transformation
Brussels Area, Belgium
- Current
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- Global Director Business Transformation at UCB
- Past
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- Country Strategy Oral Healthcare BU in China at Philips
- co-Owner and Managing Director at ZaPPWeRK
- Internship at KPN
- Internship, South Africa at Alcatel
- Education
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- Indian School of Business
- IESE Business School, Barcelona
- CEIBS, Shanghai
- Technische Universiteit Delft
- Connections
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412
connections
- Industry
- Health, Wellness and Fitness
- Websites
Rene Hansen’s Summary
Pioneering executive/entrepreneur creating value and delivering results; Has created and headed unique and prestigious companies, partnerships and initiatives. Passionate about new business models in Health using technology and media. Worked and lived in four different continents - Europe, Asia, America & Africa - and overall winner of the Europrix 2001. .
Rene Hansen’s Specialties:
- Business Development: Investments, Aquisitions, Partnerships, Deal Structuring and Negotiations
- Business Strategy & Transformation: Disruptive value networks, change management & new product development.
- Production & Implementation: CRM, Business Intelligence, Medical Information Systems, SaaS, Mash-ups, Content Management, etc
- Marketing & Communication: Strategy & Brand Planning, Forecasting, Closed Loop Marketing, Corporate Identity & Brand architecture & Advertising
Rene Hansen’s Experience
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Global Director Business Transformation
UCB
(Public Company; Pharmaceuticals industry)
July 2006 — Present (3 years 1 month)
Held several positions in UCB to actively support the transformation of UCB from a hybrid group into a fully focused Biopharma company. As a latest step, Rene has created a strategic partnership between UCB and PatientsLikeMe, the first time pharma openly and scientifically engages with social media to learn about patients experience.
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Country Strategy Oral Healthcare BU in China
Philips
(Public Company; PHG; Consumer Electronics industry)
2005 — 2005 (less than a year)
Designed a strategy for the electric toothbrush business in China. Main objective is to position the Philips Oral Health Care business correctly in order to dramatically increase sales, establish a firm position in the Chinese market and be able to scale when the market expands.
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co-Owner and Managing Director
ZaPPWeRK
(Internet industry)
1996 — 2003 (7 years)
ZaPPWeRK is an award winning company specialized in Internet technology, marketing strategy and design. The company is full service and works for leading organisations, brands and prestiguous initiatives. Since 2003 the company is a partner of the Total Identity Network - http://www.totalidentity.com -, the leading international identity network in the Netherlands.
ZaPPWeRK serviced 6 universities in the Netherlands, large publishers, several, ministries and the entertainment sector. It also spearheaded prestigious online initiatives as www.boschuniverse.com - Overall winner EUROPRIX 2001 - www.museum.nl , "the Memory of the netherlands", - www.geheugenvannederland.nl -, www.cultuurnet.be, etc.
It also developed and marketed a new software product for content management and interactive marketing with significant annual revenues, of which over 20% recurring revenues. The product is marketed further from a separate joint venture - http://www.allcommunication.nl/ - and being selected for a large & prestiguous customer base -
Internship
KPN
(Public Company; KPN; Telecommunications industry)
January 1996 — August 1996 (8 months)
Performed my final thesis at the strategy division and researched the potential use of four different proposed satellite systems – Iridium, Globalstar, Odyssey and ICO - for mobile communications.
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Internship, South Africa
Alcatel
(Public Company; ALA; Telecommunications industry)
1994 — 1995 (1 year)
Rene Hansen’s Education
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Indian School of Business
Executive education , Short Focused Program: "Inside India" , 2007 — 2007
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IESE Business School, Barcelona
MBA , Business , 2004 — 2006
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CEIBS, Shanghai
MBA , Exchange student , June 2005 — July 2005
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Technische Universiteit Delft
Master of Science , Electrical Engineering , 1990 — 1996
Additional Information
Rene Hansen’s Websites:
Rene Hansen’s Interests:
Films, music, long distance cycling (Japan & Western Europe), squash and traveling.
Rene Hansen’s Groups:
ceibs alumni
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IESE Alumni -
CEIBS MBA -
Indian School of Business Alumni -
Zubka -
Philips -
eMarketing Association Network -
Manhattan Research - eHealth Trends -
IESE Entrepreneurs & Venture Capital Hub -
UCB Social Network -
Life Sciences Opportunities in EU
Rene Hansen’s Honors:
Overall winner of Europrix 2001 (the most prestigious award on multimedia in Europe) with www.boschuniverse.com: an interactive experience on the complete works of Jheronimus Bosch.
Rene Hansen’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
