Global Director Global e-Business
Brussels Area, Belgium
- Current
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- Global Director E-business at UCB
- Past
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- Strategic Business Developent in China at Philips
- co-Owner and Managing Director at ZaPPWeRK
- Internship at KPN Research
- Internship, South Africa at Alcatel
- Education
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- Indian School of Business
- IESE Business School, Barcelona
- CEIBS, Shanghai
- Delft University of Technology, The Netherlands
- Connections
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390
connections
- Industry
- Internet
- Websites
Rene Hansen’s Summary
Innovative, driven and entrepreneurial director delivering results; Experience in Health, Media & Internet sectors ranging from startups to multinationals. Worked and lived in four different continents - Europe, Asia, America & Africa. Offers a unique combination of very strong business, analytical and creative skills.
Rene Hansen’s Specialties:
- Management, Strategy & Innovation: Create & realize value
- Marketing Strategy and Tactics: Objective & KPI setting, Segmentation & messaging, Channel strategy & assessment, eMarketing, Web 2.0, etc
- Production of award winning new media applications
- Development and implementation of IT applications: CRM, Content Management, ERP, etc.
Rene Hansen’s Experience
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Global Director E-business
UCB
(Public Company; 5001-10,000 employees; UCB; Pharmaceuticals industry)
July 2006 — Present (2 years 4 months)
1. Created a succesful department with global staffing directly reporting into the executive commitee
2. Created and globally implemented a new digital identity, a new corporate identity and a new employer branding.
3. Implemented a new Global Intranet and Employer Portal dramatically increasing usage and engagement worldwide. Focus on usability, content management, search, organisation-charts & metrics
4. Created the new corporate portal www.ucb.com resulting in dramatic increase of perception, traffic (> 200% annually) and a database of >20.000 applicants
5. Implemented US DTC web-program and expanded it into Europe.
6. Developed global strategy for national portals integrating sales force and marketing initiatives.
7. Initiated and drove innovation group exploring usage of web 2.0 to ensure patient centricity within UCB resulting in company wide usage of blog mining and patient communities -
Strategic Business Developent in China
Philips
(Public Company; 10,001 or more employees; PHG; Consumer Electronics industry)
2005 — 2005 (less than a year)
Designed a strategy for the electric toothbrush business in China. Main objective is to position the Philips Oral Health Care business correctly in order to dramatically increase sales, establish a firm position in the Chinese market and be able to scale when the market expands.
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co-Owner and Managing Director
ZaPPWeRK
(Privately Held; 11-50 employees; Internet industry)
1996 — 2004 (8 years)
ZaPPWeRK - www.zappwerk.nl - is an innovative and award winning company specialized in Internet technology, marketing communications and design. The company is full service and works for leading organisations and brands. Since 2003 the company is a partner of the Total Identity Group - www.totalidentity.nl/uk/ -, the leading corporate identity network in the Netherlands.
•Managed the growth of the company up to 34 people.
•Conducted an increase in revenues up to more than EUR 1.7 million with an annual growth exceeding 100% each year.
•Won the Europrix 2001 (the most prestigious award on multimedia in Europe) with www.boschuniverse.com: an interactive experience on the complete works of Jheronimus Bosch.
•Directed the developments of the corporate websites of VNU - www.vnu.com -, Syntens - www.syntens.nl - , the Digital University - www.digiuni.nl - and many other sites and campaings. -
Internship
KPN Research
(Public Company; 10,001 or more employees; Telecommunications industry)
January 1996 — August 1996 (8 months)
Performed my final thesis at the strategy division. I researched the potential use of four different proposed satellite systems – Iridium, Globalstar, Odyssey and ICO - for mobile communications. I analyzed the potentials and limitations of these systems within telecommunication infrastructure of four different countries - The Netherlands, Canada, Thailand and Kenya - and wrote future scenarios for each country.
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Internship, South Africa
Alcatel
(Public Company; 10,001 or more employees; Telecommunications industry)
August 1994 — March 1995 (8 months)
As a trainee I assisted the radio group in the development of a point-to-multipoint radio based rural telephone system. In the latter part of my stay I also supported the marketing and installation division in commissioning ‘rurtel’ point-to-multipoint systems.
Rene Hansen’s Education
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Indian School of Business
Executive education, Short Focused Program: "Inside India", 2007 — 2007
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IESE Business School, Barcelona
MBA, Business, 2004 — 2006
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CEIBS, Shanghai
MBA, Exchange student, June 2005 — July 2005
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Delft University of Technology, The Netherlands
Master, Electrical Engineering specializing in Telecommunications, 1990 — 1996
Additional Information
Rene Hansen’s Websites:
Rene Hansen’s Interests:
Films, music, long distance cycling (Japan & Western Europe), squash and traveling.
Rene Hansen’s Groups:
ceibs alumni
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IESE Alumni -
Zubka -
eMarketing Association Network -
UCB Social Network
Rene Hansen’s Honors:
Won the Europrix 2001 (the most prestigious award on multimedia in Europe) with www.boschuniverse.com: an interactive experience on the complete works of Jheronimus Bosch.
Rene Hansen’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
