Rene de Paula Jr.

New Business Director at CUBOCC

Location: São Paulo Area, Brazil
Industry: Internet

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Rene de Paula Jr.'s Overview

Current

New Business Director at CUBOCC
relentless publisher at Roda e Avisa

Past

Gerente de Relacionamento com Desenvolvedores e Gerente de Social Media at Locaweb
User Experience Evangelist at Microsoft Brazil
User Experience Evangelist at Microsoft

Founder at Radinho de Pilha
Special Projects / Sales Development at Yahoo! Brasil
Production Manager at Yahoo! Brazil
Production Manager at Yahoo!
Internet Specialist at Wunderman
internet director at Wunderman brazil
business analyst at Sony Latin America
Interactive Projects Expert at 10 minutos
Community Manager at ABN AMRO Bank - Banco Real
project manager at AgenciaClick
webmaster at Almap/BBDO
internet specialist at Hipermidia
programs producer at HBO Brazil

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see all

Education

Singularity University
Universidade de São Paulo
Universidade de São Paulo

Recommendations

22 people have recommended Rene

Connections

500+ connections

Websites

My goal is to foster innovation by designing and managing collaborative efforts that will bring businesses to a new level.

I'm experienced as a project leader in interactive projects and also as innovation evangelist. My expertises involve product management, collaboration, online communities, social media, e-commerce, CRM and content strategy. I am also a reference in usability, user experience and user engagement. In the last year I participated in countless events about innovation all over Brazil, reaching thousands of interactive professionals.

I create a lot of original content about innovation (articles, videos, podcasts, twits) and my level of influence in social media, according to klout.com, is high:
"renedepaula is a Pundit.
You don't just share news, you create the news. As a pundit, your opinions are wide-spread and highly trusted. You're regularly recognized as a leader in your industry. When you speak, people listen." http://klout.com/renedepaula

I have a mixed background, including over 14 years of experience in internet besides Production Engineering, Communication Arts, Customer Relationship Management, Direct Marketing.

I am fluent in 5 languages (portuguese, english, german, french, spanish)

I'm also experienced in multimedia, video, photography, copywriting, TV production and editing

Specialties

product development, product management, innovation, collaboration, user experience, e-commerce, e-business, cross-cultural projects, regional projects, latin america, usability, user experience, CRM, community management, social media, online-offline integration, marketing, branding, user participation, user-generated content.

New Business Director

CUBOCC

Privately Held; 51-200 employees; Marketing and Advertising industry

April 2012 – Present (2 months) São Paulo Area, Brazil

relentless publisher

Roda e Avisa

June 2003 – Present (9 years) São Paulo Area, Brazil

Roda & Avisa is an online channel where I publish my videocasts and podcasts about the impact of technology in our lives. This is a non-profit personal project and my main goal is to share what I've been learning in the digital market.

Gerente de Relacionamento com Desenvolvedores e Gerente de Social Media

Locaweb

Privately Held; 201-500 employees; Internet industry

September 2010 – August 2011 (1 year)

my role is to create and manage a relationship program with a very important segment of our customers: web developers and web agencies. besides that, I'm in charge of our social media initiatives.

User Experience Evangelist

Microsoft Brazil

Public Company; 10,001+ employees; MSFT; Computer Software industry

September 2007 – August 2010 (3 years)

my role as UX evangelist was to foster innovation and the importance of rich user experiences. My focus was both on interactive agencies and also major brazilian companies.

User Experience Evangelist

Microsoft

Public Company; 10,001+ employees; MSFT; Computer Software industry

September 2007 – August 2010 (3 years)

my role as UX evangelist was to foster innovation and the importance of rich user experiences. My focus was both on interactive agencies and also major brazilian companies.

Founder

Radinho de Pilha

June 2001 – October 2008 (7 years 5 months)

Radinho de Pilha was an online community with over 1400 members focused on technology and its impact in business, culture and daily life.

Special Projects / Sales Development

Yahoo! Brasil

Public Company; 10,001+ employees; yhoo; Internet industry

August 2006 – March 2007 (8 months)

Production Manager

Yahoo! Brazil

Public Company; 10,001+ employees; yhoo; Internet industry

2005 – 2007 (2 years)

I was in charge of a team of around 10 professionals who managed over 40 digital services of Yahoo Brasil. I was also in charge of the localization and implementation of a new homepage for Yahoo!

Production Manager

Yahoo!

Public Company; 10,001+ employees; yhoo; Internet industry

September 2005 – August 2006 (1 year)

I was in charge of a team of around 10 professionals who managed over 40 digital services of Yahoo Brasil. I was also in charge of the localization and implementation of a new homepage for Yahoo!

Internet Specialist

Wunderman

Public Company; 5001-10,000 employees; WPPGY; Marketing and Advertising industry

2005 – 2005 (less than a year)

internet director

Wunderman brazil

Public Company; 5001-10,000 employees; WPPGY; Marketing and Advertising industry

May 2005 – August 2005 (4 months)

business analyst

Sony Latin America

Public Company; 10,001+ employees; SNE; Consumer Electronics industry

January 2004 – April 2005 (1 year 4 months)

I was in charge of migrating the local e-commerce platform of SonyStyle to a much more advanced regional solution, integrated with CRM and ERP.

Interactive Projects Expert

10 minutos

October 2002 – March 2003 (6 months)

my role in 10minutos was to design, develop and implement interactive projects that involved e-commerce, CRM and e-learning as well.

Community Manager

ABN AMRO Bank - Banco Real

Privately Held; 10,001+ employees; Banking industry

2002 – 2002 (less than a year)

I was in charge of Espaço Real Universitario, an online community focused on college students

project manager

AgenciaClick

Privately Held; 201-500 employees; Internet industry

2000 – 2001 (1 year)

main projects I was in charge of: ClicRBS (a portal for RBS media company), C&A e-commerce (the first online store for C&A worldwide)

webmaster

Almap/BBDO

1996 – 1998 (2 years)

I was in charge of updating, improving and innovating the agency's website, which won a Grand Prix for creating an online community of advertising professionals