Rene de Paula Jr.
New Business Director at CUBOCC
- Location
- São Paulo Area, Brazil
- Industry
- Internet
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Rene de Paula Jr.'s Overview
- Current
-
- New Business Director at CUBOCC
- relentless publisher at Roda e Avisa
- Past
-
- Gerente de Relacionamento com Desenvolvedores e Gerente de Social Media at Locaweb
- User Experience Evangelist at Microsoft Brazil
- User Experience Evangelist at Microsoft
- Founder at Radinho de Pilha
- Special Projects / Sales Development at Yahoo! Brasil
- Production Manager at Yahoo! Brazil
- Production Manager at Yahoo!
- Internet Specialist at Wunderman
- internet director at Wunderman brazil
- business analyst at Sony Latin America
- Interactive Projects Expert at 10 minutos
- Community Manager at ABN AMRO Bank - Banco Real
- project manager at AgenciaClick
- webmaster at Almap/BBDO
- internet specialist at Hipermidia
- programs producer at HBO Brazil
- Education
-
- Singularity University
- Universidade de São Paulo
- Universidade de São Paulo
- Recommendations
-
22 people have recommended Rene
- Connections
-
500+ connections
- Websites
Rene de Paula Jr.'s Summary
My goal is to foster innovation by designing and managing collaborative efforts that will bring businesses to a new level.
I'm experienced as a project leader in interactive projects and also as innovation evangelist. My expertises involve product management, collaboration, online communities, social media, e-commerce, CRM and content strategy. I am also a reference in usability, user experience and user engagement. In the last year I participated in countless events about innovation all over Brazil, reaching thousands of interactive professionals.
I create a lot of original content about innovation (articles, videos, podcasts, twits) and my level of influence in social media, according to klout.com, is high:
"renedepaula is a Pundit.
You don't just share news, you create the news. As a pundit, your opinions are wide-spread and highly trusted. You're regularly recognized as a leader in your industry. When you speak, people listen." http://klout.com/renedepaula
I have a mixed background, including over 14 years of experience in internet besides Production Engineering, Communication Arts, Customer Relationship Management, Direct Marketing.
I am fluent in 5 languages (portuguese, english, german, french, spanish)
I'm also experienced in multimedia, video, photography, copywriting, TV production and editing
Specialties
product development, product management, innovation, collaboration, user experience, e-commerce, e-business, cross-cultural projects, regional projects, latin america, usability, user experience, CRM, community management, social media, online-offline integration, marketing, branding, user participation, user-generated content.
Rene de Paula Jr.'s Experience
New Business Director
CUBOCC
Privately Held; 51-200 employees; Marketing and Advertising industry
April 2012 – Present (2 months) São Paulo Area, Brazil
relentless publisher
Roda e Avisa
June 2003 – Present (9 years) São Paulo Area, Brazil
Roda & Avisa is an online channel where I publish my videocasts and podcasts about the impact of technology in our lives. This is a non-profit personal project and my main goal is to share what I've been learning in the digital market.
Gerente de Relacionamento com Desenvolvedores e Gerente de Social Media
Locaweb
Privately Held; 201-500 employees; Internet industry
September 2010 – August 2011 (1 year)
my role is to create and manage a relationship program with a very important segment of our customers: web developers and web agencies. besides that, I'm in charge of our social media initiatives.
User Experience Evangelist
Microsoft Brazil
Public Company; 10,001+ employees; MSFT; Computer Software industry
September 2007 – August 2010 (3 years)
my role as UX evangelist was to foster innovation and the importance of rich user experiences. My focus was both on interactive agencies and also major brazilian companies.
User Experience Evangelist
Microsoft
Public Company; 10,001+ employees; MSFT; Computer Software industry
September 2007 – August 2010 (3 years)
my role as UX evangelist was to foster innovation and the importance of rich user experiences. My focus was both on interactive agencies and also major brazilian companies.
Special Projects / Sales Development
Yahoo! Brasil
Public Company; 10,001+ employees; yhoo; Internet industry
August 2006 – March 2007 (8 months)
Production Manager
Yahoo! Brazil
Public Company; 10,001+ employees; yhoo; Internet industry
2005 – 2007 (2 years)
I was in charge of a team of around 10 professionals who managed over 40 digital services of Yahoo Brasil. I was also in charge of the localization and implementation of a new homepage for Yahoo!
Production Manager
Yahoo!
Public Company; 10,001+ employees; yhoo; Internet industry
September 2005 – August 2006 (1 year)
I was in charge of a team of around 10 professionals who managed over 40 digital services of Yahoo Brasil. I was also in charge of the localization and implementation of a new homepage for Yahoo!
Internet Specialist
Wunderman
Public Company; 5001-10,000 employees; WPPGY; Marketing and Advertising industry
2005 – 2005 (less than a year)
internet director
Wunderman brazil
Public Company; 5001-10,000 employees; WPPGY; Marketing and Advertising industry
May 2005 – August 2005 (4 months)
business analyst
Sony Latin America
Public Company; 10,001+ employees; SNE; Consumer Electronics industry
January 2004 – April 2005 (1 year 4 months)
I was in charge of migrating the local e-commerce platform of SonyStyle to a much more advanced regional solution, integrated with CRM and ERP.
Community Manager
ABN AMRO Bank - Banco Real
Privately Held; 10,001+ employees; Banking industry
2002 – 2002 (less than a year)
I was in charge of Espaço Real Universitario, an online community focused on college students
project manager
AgenciaClick
Privately Held; 201-500 employees; Internet industry
2000 – 2001 (1 year)
main projects I was in charge of: ClicRBS (a portal for RBS media company), C&A e-commerce (the first online store for C&A worldwide)
programs producer
HBO Brazil
Public Company; 1001-5000 employees; Entertainment industry
1995 – 1996 (1 year)
Rene de Paula Jr.'s Skills & Expertise
- Community Management
- E-commerce
- Social Media
- User Generated Content
- User Experience
- Latin America
- Online Communities
- Customer Relations
- Online Marketing
- Blogging
- Information Architecture
- Digital Strategy
- Interaction Design
- Public Relations
- E-business
- Digital Marketing
- Social Networking
- User Interface Design
- Advertising
- Web 2.0
- User-centered Design
- Marketing Strategy
- Event Management
- Online Community Management
- Usability Testing
- Social Media Marketing
- Content Management
- Content Strategy
- Social Media Monitoring
- Microsoft Office
- Cross-cultural
- Language Skills
- Building Strong Teams
- Collaborative
- Copywriting
- Lecturing
- Presenter
- Innovative Thinking
- Visibility
- Thought Leadership
- Direct Marketing
- Multimedia
- Creative Development
- Web Development
- Marketing Communications
- Web Design
- Product Strategy
- Strategic Planning
Rene de Paula Jr.'s Languages
-
English
(Professional working proficiency) -
French
(Limited working proficiency) -
German
(Limited working proficiency) -
Spanish
(Professional working proficiency) -
Portuguese
(Native or bilingual proficiency)
Rene de Paula Jr.'s Education
Singularity University
Executive Program
2011 – 2011
Universidade de São Paulo
graduated, Escola de Comunicações e Artes - Radio and Television
1989 – 1996
Universidade de São Paulo
not graduated, Escola Politécnica - Production Engineering
1983 – 1989
Rene de Paula Jr.'s Additional Information
- Websites:
- Interests:
-
user-generated content, social tools, literature, photography, visual arts, music
- Groups and Associations:
-
creator and moderator of Radinho de Pilha, a social network of over 1000 interactive professionals
- Honors and Awards:
-
Grand Prix - ABOUT 1998 award (for AlmapBBDO's website)
IBEST - Design 1999 (for J. R. Duran's website)
Contact Rene for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
View Rene de Paula Jr.’s full profile to...
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- Contact Rene de Paula Jr. directly