CEO NextStage Analytics
Madrid Area, Spain
- Current
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- Globalization Chair at Web Analytics Association
- CEO at NextStage Analytics
- Member of the Advisory Council at eMetrics Marketing Optimization Summit
- Co-Founder & Treasurer at Hispagenda asbl
- Past
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- Co-Chair International Committee at Web Analytics Association
- Client Service Director at LBi
- Marketing & Events Coordinator International at Web Analytics Association
- Country Manager Belgium at Web Analytics Association
- Founder/Owner/CEO at OX2
- President 'Círculo de Jóvenes Empresarios' at Spanish Chamber of Commerce
- Web Director at Oniros Illusions Studio
- COO at Oficina del Asegurado (Madrid)
- Manager French-Speaking Region at OFUB
- Team Manager of the Namur Province at OFUB
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René Dechamps Otamendi’s Summary
René Dechamps Otamendi is CEO of NextStage Analytics, a company specialized in creating, developing and commercializing products emanating from the NextStage consortium. NextStage Analytics’ mission is to bring science into the marketing field in order to assure accountability, making it a less obscure art by defining which 50% of the marketing spends are rendering true return on investment. NextStage’s patented technology is based upon over 120 disciplines ranging from Neuroscience to Anthropology, Linguistics & Mathematics. NextStage Analytics’ tools provide a unique qualitative perspective upon collected web data through reports and suggestions.
Prior to joining NextStage, Dechamps Otamendi successfully sold in 2008 his first company, OX2, to the international full-service Interactive Agency LBi/IconNicholson (LBi Group). OX2, an Interactive Agency specialized in Web Analytics services, was founded in 2003 and it’s level of expertise was recognized internationally by research firms such as Forrester. OX2 was considered by the industry as one of the European leaders in the field of Web Analytics, Web Performance and Online Optimization, successfully linking content management, emailing and CRM tools to data gathered through the online channel.
Dechamps Otamendi holds the Globalization Chair of the Web Analytics Association taking leadership upon it’s expansion and international representation, assuring the global approach of the association. He has also been a member of the advisory council of the eMetrics Marketing Optimization Summit for the past 3 years.
Addicted to the Internet since he got his first home Internet connection back in 1995, René has a real passion for the Internet Industry and has worked for the “agency side” since 2001. Besides his initial education in political sciences, his international background and language skills allows him to bring to the table a true globalized perspective.
René Dechamps Otamendi’s Specialties:
Entrepreneur, Networking, Analytics, Accountability, Web Analytics, Neuro Marketing, Neuroscience, Predictive Analytics, Public Speaking, Behavioral Targeting, Optimization, Marketing Optimization, A/B Testing & MVT, eMarketing, Efficiency Marketing
René Dechamps Otamendi’s Experience
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Globalization Chair
Web Analytics Association
(Non-Profit Organization Management industry)
June 2009 — Present (6 months)
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CEO
NextStage Analytics
(Internet industry)
March 2009 — Present (9 months)
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Member of the Advisory Council
eMetrics Marketing Optimization Summit
(Privately Held; 11-50 employees; Events Services industry)
April 2008 — Present (1 year 8 months)
Marketing managers, web analysts and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premiere event for optimizing online marketing value. Sponsors for the San Francisco event May 4-7, 2008, include Omniture, ForeSee Results, Salford Systems, Microsoft, SAS, Google Analytics, Interwoven, SiteSpect, iPerceptions, OpinionLab, WebTrends, Verisign, Hitwise, Lyris and many more.
eMetrics Marketing Optimization Summits take place in San Francisco, Washington DC, Toronto, London, Munich and Stockholm.
www.emetrics.org -
Co-Founder & Treasurer
Hispagenda asbl
(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)
January 2004 — Present (5 years 11 months)
The centre of our Association is www.hispagenda.net the portal of the spaniards in Belgium. In our Portal you'll find all usefull information in spanish related to living and working in Belgium. You'll find a calendar of activities, jobs postings, yellow pages, etc...
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Co-Chair International Committee
Web Analytics Association
(Information Technology and Services industry)
June 2008 — May 2009 (1 year )
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Client Service Director
LBi
(Public Company; LBI; Internet industry)
February 2008 — February 2009 (1 year 1 month)
LBi is an international interactive marketing and technology agency. The group employs approximately 1,600 professionals located primarily in the major European, American and Asian business centers, such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris, Stockholm and Dubai. LBi blends the full range of service disciplines to create innovative multichannel solutions for national and international corporate clients. By combining business and media strategy development with creative design, industry expertise and the latest digital communications technology, LBi offers a unique and uniquely valuable proposition. LBi is listed on OMX Nordic in Stockholm and Euronext in Amsterdam as (symbol: LBI).
LBi Acquired OX2 in January 2008 -
Marketing & Events Coordinator International
Web Analytics Association
(Non-Profit; 1-10 employees; Internet industry)
June 2007 — June 2008 (1 year 1 month)
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Country Manager Belgium
Web Analytics Association
(Non-Profit; 1001-5000 employees; Internet industry)
April 2007 — June 2008 (1 year 3 months)
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Founder/Owner/CEO
OX2
(Internet industry)
March 2003 — February 2008 (5 years )
OX2 is an interactive agency based in Brussels.
Competences are grouped in 4 "frontier outposts":
- Design, IT Development & CMS, eMarketing, Strategy & Optimization & Web Analytics
OX2's mission is to provide to its clients the means, the competences and the technological tools to communicate with their potential customers, taking maximum advantage of new, interactive opportunities.
OX2 works closely with clients as AMP, Toyota Europe, Nestle Belgilux, ING Europe, Panos, RTL ...
OX2 is a member of
- IAB
- Web Analytics Association
- WebTrends Premier & Authorised Training Center Partner
- WebTrends Insight Network
- GAAC member (Google Analytics Authorized Consultant)
- Omniture Professional Services Partner
- Unica Partner.
OX2 has in his Board of Directors and as shareholder Eric T. Peterson, one of the most respected voices of the Web Analytics Industry (www.webanalyticsdemystified.com).
OX2 was acquired by LBi in January 2008. -
President 'Círculo de Jóvenes Empresarios'
Spanish Chamber of Commerce
(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)
May 2004 — August 2005 (1 year 4 months)
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Web Director
Oniros Illusions Studio
(Privately Held; 11-50 employees; Internet industry)
June 2001 — March 2003 (1 year 10 months)
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COO
Oficina del Asegurado (Madrid)
(Non-Profit; 1-10 employees; Legal Services industry)
February 1999 — March 2000 (1 year 2 months)
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Manager French-Speaking Region
OFUB
(Privately Held; 11-50 employees; Newspapers industry)
March 1996 — November 1996 (9 months)
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Team Manager of the Namur Province
OFUB
(Privately Held; 11-50 employees; Newspapers industry)
September 1995 — November 1995 (3 months)
