eCommerce and eMarketing Manager
Amsterdam Area, Netherlands
- Past
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- Online Marketing Manager at LogMeIn
- Managing Director / e-Commerce Director at WRC Electronics
- Applications Service Manager at Nortel Networks
- I.S. Analyst at Nortel Networks
- Analyst-Programmer at Lucent Technologies
- Internships and computing courses at Various companies
- Non-Commissioned Officer at ALAT - French Army’s Light Air Arm
- Mechanic at Peugeot - Renault
- Education
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- The University of Birmingham
- Université de Nice Sophia-Antipolis
- I.FO.CO.P.
- AFPA
- LEP Les Eucalyptus
- Recommended
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1 person has recommended René - Connections
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307
connections
- Industry
- Marketing and Advertising
- Websites
René Cortin - (Lion)’s Summary
As eCommerce Manager, I am responsible for driving new revenue through the website. I am a student of best practices for eCommerce and I use data and analysis to consistently improve conversion rates, transaction size and the “on-web” customer experience. I do understand and adhere to design and web navigation principles that deliver a best-in-class user experience, and promote company’s brand standards.
My skills and competences include:
- Owner of all “eCommerce-related” web pages, navigation, flow and experience – (after landing pages and product pages up to purchase)
- Design, implementation and test of strategies for increasing web-site conversion and order size
- Monitoring of conversion rates (Google Analytics, PhpMyvisites, Unica)
- Google AdWords campaigns
- Yahoo Search Marketing campaigns
- Monitoring of customer experience to ensure company delivers frictionless commerce
- Adhere to and champion best-practices for email communication and ensure company complies with all applicable email laws and company’s own privacy and marketing policies for any emails generated by eCommerce
René Cortin - (Lion)’s Specialties:
Data analysis (pages viewed, unique visitors, conversion rates, Click-Thru-Rate...), SEO techniques, organic search, site usability, PPC campaigns, tracking, landing pages, affiliates programs, metrics, Google, Google AdWords, Yahoo Search Marketing
René Cortin - (Lion)’s Experience
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Online Marketing Manager
LogMeIn
(Privately Held; 51-200 employees; Computer Software industry)
2008 — 2008 (less than a year)
• Designed plan to improve visibility of the website through organic search – Plan included SEO (URL rewriting, keywords...) and recommended the use of a CMS
• Designed referral programme to increase brand awareness, customer loyalty, conversion rate from LogMeIn Free to LogMeIn Pro
• Launched EMEA PPC campaigns through Google AdWords – Managed translation of landing pages and optimisation of keywords to fit European markets
• Provided metrics (referrers, geographical traffic...), with graphs to VP Marketing -
Managing Director / e-Commerce Director
WRC Electronics
(Privately Held; Consumer Electronics industry)
July 2005 — January 2008 (2 years 7 months)
Since 06/05 Managing Director – Founder of the company
Web Manager for 2 webshops: www.UrbanNomadStore.com / www.edalis.com /
Ensured that content of the websites was of high quality and up to date
Managed projects outsourced to web agencies for websites enhancements
Management of marketing campaigns, affiliates programs and link exchange
Regularly monitored tasked outsourced to third parties (keywords implementation, newsletter schemes, affiliate programs)
Research and awareness on key industry trends and competition
Managed search engine optimization to obtain high rankings ; SEO techniques
Analysis of web traffic and key indicators using both Google analytics and phpMyVisites tools
12/03 to 11/04 Business plan – Market research – Strategic Marketing plan -
Applications Service Manager
Nortel Networks
(Public Company; 10,001 or more employees; Telecommunications industry)
March 2001 — July 2002 (1 year 5 months)
Responsible for the level ii support in EMEA (Europe Middle-East Africa)
• Management of a team of 6 I.T. engineers supporting seven applications
• Ensured SLA (Service Level Agreement) were met, provided quality of service
• Maintained efficiency of the team: proactive identification of training needs; team motivation and workload management; recruitment, knowledge transfer to newcomers; regular team-meetings to prevent backlog and other issues
• Client relationship: organised regular meetings with business managers for review of the service delivered and approval of special requirements; presentation of monthly reports together with customer satisfaction analysis
• Responsible for escalation of severe issues to US-based level iii teams; process included cross-functional and/or high level management involvement
• Organised regular meetings by audio-conference between the different support teams: UK call-centre (level i), Canadian team and level iii teams -
I.S. Analyst
Nortel Networks
(Public Company; 10,001 or more employees; Telecommunications industry)
September 1999 — February 2001 (1 year 6 months)
Support engineer in EMEA level ii support team (I.S. department)
• CRM Clarify Specialist: responsible for all issues, updates and users’ relationship for 2 modules of the CRM Clarify (Clear Support/Clear Logistics)
• Ensured the support for reporting tool Hummingbird BI/Query
• Developed SQL queries at the request of the different business groups
• Responsible for keeping up to date all the technical documentation, including support processes and user guides -
Analyst-Programmer
Lucent Technologies
(Public Company; 10,001 or more employees; Telecommunications industry)
January 1997 — July 1998 (1 year 7 months)
Analyst-Programmer and Finance Assistant
• Project-Management: specifications and designed with Merise methodology of two applications; a human resource management application and a reporting application whose core function was to transform French accounting format into Anglo-Saxon accounting format
• Both applications were developed using Visual Basic Application; technical documentations and user guides; administration of both databases
• Conducted suppliers accounting and monthly financial reporting with KPMG -
Internships and computing courses
Various companies
(Privately Held; 1001-5000 employees; Computer Software industry)
December 1992 — June 1996 (3 years 7 months)
AMC Designor, Merise, C, Pascal, RDBMS, VB application, AS400, COBOL, RPGIII
S.a.co.me Conti (Monaco): COBOL and GAP programmes – SQL – AS400 QRY tool
Vert Baudet (Tourcoing, France): COBOL programmes – IBM ES9000 -
Non-Commissioned Officer
ALAT - French Army’s Light Air Arm
(Government Agency; 10,001 or more employees; Aviation & Aerospace industry)
April 1984 — May 1992 (8 years 2 months)
01/85 to 05/92 : Flight Simulator Instructor
Pilots’ instruction on helicopter simulator
Delivered navigation and instruments flight rules procedures courses
04/84 to 12/84 : Non-Commissioned Officer Student at the Ecole Nationale des Sous-Officiers d’Active (E.N.S.O.A.) of Saint-Maixent, France (French Army’s Academy) -
Mechanic
Peugeot - Renault
(Public Company; 51-200 employees; Mechanical or Industrial Engineering industry)
July 1981 — May 1983 (1 year 11 months)
Repairing cars - M.O.T.
René Cortin - (Lion)’s Education
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The University of Birmingham
MBA in International Business, Business administration, 2002 — 2003
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Université de Nice Sophia-Antipolis
MIAGE, Computer sciences, September 1998 — June 1999
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I.FO.CO.P.
TOGE, Business, 1996 — 1997
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AFPA
AP, Computer sciences (Analyst-Programmer), 1994 — 1995
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LEP Les Eucalyptus
BEP / CAP, Mechanic, 1979 — 1981
Additional Information
René Cortin - (Lion)’s Websites:
René Cortin - (Lion)’s Interests:
Corporate Governance and Corporate Social Responsibility (CSR)
René Cortin - (Lion)’s Groups:
Priorsfield Society
csrblokes@yahoogroups.com
csrchicks@yahoogroups.com
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eOffice member -
LIONs "LI Open Networkers" member -
Worldwide Association of Professional Dreamers member -
Courseware Development member -
Ex Nortel Employees member -
MultiLingual in Holland member -
SEO Secrets member
René Cortin - (Lion)’s Contact Settings
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