Rene Beekman

Rene Beekman

Nomad between creativity & innovation, co-founder @reaktivbg, lecturer, experienced project manager and inbound marketer


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Rene Beekman's Overview

  • co-founder at Reaktiv
  • Digital Marketer at Call Factory
  • Lecturer at National Academy of Arts
  • Board member at GMT+2 foundation
  • Community Manager at SiteKreator
  • Co-founder at v-r ltd
  • Review board member at Leonardo Digital Review
  • Online Product Development Manager at Sofia Echo Media
  • Lecturer at National Academy of Arts
  • Studio manager at Vranos Ltd
  • Freelance Video Editor at freelance

500+ connections


Rene Beekman's Summary

I help companies and individual artists be successful in a digital online world. I am passionate about our relationship to and survival in a highly technological, networked world.

As an artist, I teach several topics, including Screen-based Arts and Systems for Interactive Art at the National Academy of Arts in Sofia, and I work with a team at Reaktiv to create interactive installations for commercial purposes.

I am an experienced online product development manager, and have hands-on experience in SEO, SEM and Inbound Marketing for different markets.

Specialties: Interactive systems
Interactive programming (Max/MSP/Jitter, Puredata and others)
Creative consulting
Product management
Social media / community management
Inbound marketing
UX design management

Rene Beekman's Experience



Privately Held; 1-10 employees; Arts and Crafts industry

October 2012Present (2 years 1 month) Sofia, Bulgaria

Reaktiv is a collective that creates interactive installations for advertising, events, theatre and concert, and museums, among others.
You can find our portfolio of past projects at

Digital Marketer

Call Factory

May 2012Present (2 years 6 months) Sofia

Responsible for both inbound marketing as well as website and mobile maintenance and development for

Projects on I worked on:
- Creation of a Wordpress plugin that lets number owners show agent availability on their own website in real-time. We were first in the market to offer such a plugin.
- Full re-design of the main website
- Creation of two iOS apps: one for agents to manage availability and see statistics in near-real-time, one for number-owners to manage ring-to destinations. We were first in the market to offer such apps.
- Adding call-recording to the customer Control Panel. We were first in the market to offer in-browser playback, using an interface that resembles webmail (read/unread/starred).
- Creation of an online interface where agents can manage their availability and see statistics in near-real-time;
- Creation of an online interface where agents can manage their availability and see statistics in near-real-time;
- Creation of a set of APIs; Statistics, Agent Availability and SMS.
- Redesign of the customer Control Panel, which made it fully responsive
- Switching customer Control Panel to a different IVR platform
- Development of separate 088 and 085 numbershops
- Design update of the 0800-0900 numbershop
- Developed inbound marketing strategy for regular article series


National Academy of Arts

September 2008Present (6 years 2 months)

I was one of the initiators of the Digital Arts programme.
I teach a number of modules;
- History and Theory of Screen Based Art
-, which includes an introduction to HTML/CSS
- Interactive Systems, which includes an introduction to interactive programming using Puredata.
- Motion Capture

Board member

GMT+2 foundation

2005Present (9 years)

GMT + 2 Foundation is a legal entity with non-for-profit aim, registered in public interest, in line with the Bulgarian Law on Juridical Bodies with Non-for-profit aim.

Community Manager


April 2010May 2012 (2 years 2 months)


v-r ltd

20062011 (5 years)

Review board member

Leonardo Digital Review

December 2004November 2010 (6 years)

Online Product Development Manager

Sofia Echo Media

September 2007March 2010 (2 years 7 months)


National Academy of Arts

September 2005May 2008 (2 years 9 months)

Studio manager

Vranos Ltd

May 2006August 2007 (1 year 4 months)

Freelance Video Editor


19922003 (11 years)

Rene Beekman's Publications

  • Composing Images

    • Screen Based Art, Series of Philosophy of Art and Art Theory Lier en Boog, vol. 15, 2000
    • 2000
    Authors: Rene Beekman

    In the 21st century, the screen - the Internet screen, the television screen, the video screen and all sorts of combinations thereof - will be booming in our visual and infotechno culture. Screen-based art, already a prominent and topical part of visual culture in the 1990s, will expand even more. In this volume, digital art - the new media - as well as its connectedness to cinema will be the subject of investigation. The starting point is a two-day symposium organized by the Netherlands Media Art Institute Montevideo/TBA, in collaboration with the L&B (Lier en Boog) series and the Amsterdam School of Cultural Analysis (ASCA).
    Issues which emerged during the course of investigation deal with questions such as: How could screen-based art be distinguished from other art forms? Could screen-based art theoretically be understood in one definite model or should one search for various possibilities and/or models? Could screen-based art be canonized? What are the physical and theoretical forms of representation for screen-based art? What are the idiosyncratic concepts geared towards screen-based art? This volume includes various arguments, positions, and statements by artists, curators, philosophers, and theorists. The participants are Marie-Luise Angerer, Annette W. Balkema, René Beekman, Raymond Bellour, Peter Bogers, Joost Bolten, Noël Carroll, Sean Cubitt, Cãlin Dan, Chris Dercon, Honoré d'O, Anne-Marie Duquet, Ken Feingold, Ursula Frohne, hARTware curators, Heiner Holtappels, Aernout Mik, Patricia Pisters, Nicolaus Schafhausen, Jeffrey Shaw, Peter Sloterdijk, Ed S. Tan, Barbara Visser and Siegfried Zielinski.

    "Composing images" can be read here:

Rene Beekman's Languages

  • Dutch

    (Native or bilingual proficiency)
  • English

    (Full professional proficiency)
  • Bulgarian

    (Professional working proficiency)

Rene Beekman's Skills & Expertise

  1. Web Project Management
  2. Product Management
  3. Inbound Marketing
  4. Community Development
  5. Social Media Marketing
  6. SEO
  7. Interactive Programming
  8. Social Media
  9. Web Development
  10. Social Networking
  11. Art
  12. Community Management
  13. Interactive Systems
  14. Online Advertising
  15. Email Marketing
  16. Digital Marketing
  17. Web 2.0
  18. Blogging
  19. Design Consulting
  20. Start-ups
  21. Online Marketing
  22. E-commerce
  23. Nonprofits
  24. Google Analytics
  25. Advertising
  26. Graphic Design
  27. Web Analytics
  28. Video
  29. CMS
  30. Web Design
  31. PPC
  32. Content Management
  33. Marketing
  34. Conversion Optimization

View All (34) Skills View Fewer Skills

Rene Beekman's Certifications

  • Inbound Marketing Certified Professional (Honors Distinction)

    • Hubspot Inbound Marketing University
    • February 2012
  • An Introduction to Interactive Programming in Python

    • Coursera Verified Certificates
    • License YKQTLFVUEG
    • May 2014

Rene Beekman's Additional Information

Rene Beekman's Volunteer Experience & Causes

  • Volunteer Experience

    • Volunteer teacher, board member & treasurer

      Nederlandse School in Sofia
      • Education
      October 2010 April 2014 (3 years 7 months)

      Taught a group of 4 to 7-year-olds the beginnings of reading and writing in Dutch.
      Was part of the team that then set up the formal Dutch school, which was from the beginning recognised by the NOB, under the Dutch Ministry of Culture.
      Was board member and treasurer for 1,5+ year after the start of the formal school.

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