
Project Manager, Multichannel Marketing Analysis at Merck Sharp & Dohme
Paris Area, France

Project Manager, Multichannel Marketing Analysis at Merck Sharp & Dohme
Paris Area, France
3 more...
14 years of experience in project management
(consulting, market research, business intelligence, direct marketing, team management)
Market research, Business Intelligence : data collection, data treatment, data analysis, automated reporting, operational assistance for implementation of decisions…
Webmarketing and e-commerce : design and content management of business-oriented websites, traffic management, search engine campaigns (keywords referencing, sponsored links, trusted feed), emailing, offline promotion of websites through press relations, interactive marketing surveys, design and launch of customer loyalty tools
Postgraduate Programme , Direct Marketing and e-Commerce , 2005 — 2006
Master , Marketing and Data Analysis Research , 1993 — 1994
University Research Paper : The influence of store music on consumer behavior and purchase process : a review (Academic article published by the Centre for Research Applied to Management – French National Centre for Scientific Research (CNRS), october 1995)
Master , Marketing Management , 1989 — 1992
Score on TOEIC test 2006 = 900 points on 990 point scale (Advanced Working Proficiency)