Reina Cáceres

Current

• Marketing Intelligence Manager at Digital Assets Deployment-DAD

Past

• Group Product Manager at Kellogg's
• Brand Manager at Black & Decker
• Client Acquisition Chief at American Express

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Education

• Universidad Europea de Madrid
• IESA
• Universidad Simón Bolívar

Connections

64 connections

Industry

Internet

Reina Cáceres’s Summary

Recommending clients how to achieve objectives cost-efficiently. Strategic plan evaluation, design, proposal and monitoring results. Socio-economical and political environment analysis, market trends, competition, segmentation and consumer behavior. Corporate brand identity development and strategy. Definition of marketing strategies and objectives in order to improve brand image with all its strengths. Action plans, their development and control of variables: innovation, communication, advertising and promotion investments. Marketing integrated plans including website / callcenter / email / PR campaigns / trade marketing support. Marketing Research. Project management. Responsible for brand's and country's P&L results.

Reina Cáceres’s Specialties:

Marketing, New Business Development, Strategic and Media Planning, Project Management.

Reina Cáceres’s Experience

• Group Product Manager

  Kellogg's

  (Public Company; Food Production industry)

  1992 — 2003 (11 years)

• Brand Manager

  Black & Decker

  (Public Company; Electrical/Electronic Manufacturing industry)

  1990 — 1992 (2 years)

• Client Acquisition Chief

  American Express

  (Public Company; Banking industry)

  1988 — 1990 (2 years)

Additional Information

Reina Cáceres’s Groups:

Digital Assets Deployment

•    AseMaster IESA
•    UEM - Universidad Europea de Madrid