Reid Genauer

Reid Genauer

CMO at Magisto

Greater New York City Area

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Reid Genauer's Overview

  • Vice President, Head of Marketing (Bitbop) at Fox Mobile Group
  • Vice President, Head of Marketing and Customer Aquisition at
  • Director of Brand Marketing at eMusic
  • Brand Manager at Snapple Beverage Group
  • Founder at Lil Sadie Productions

500+ connections

Reid Genauer's Summary

Entrepreneurial senior executive with more than 15 years managing teams, sales & marketing, customer acquisition and business strategy for digital and mobile media companies. Collaborative management style with a history of building highly successful, ROI driven marketing organizations and "hacking" growth through, hard work, open communication, brand strategy, data driven customer acquisition and creativity.


Lifecycle Marketing/Customer Acquisition
Brand Management
P&L Management
Team Building and Management
Business Strategy
Investor Relations
Media Buying Expertise
Strategic Partnerships and Sales
Creativity and Design Execution
Cross Functional Operations
Public Relations/Social Media Management
Content Strategy
Digital and Interactive Marketing
Direct Marketing
Brand Strategy
Media Buying
Team Building

Reid Genauer's Experience



Privately Held; 11-50 employees; Internet industry

December 2012Present (1 year 10 months) New York NY

Driven by artificial intelligence and simple user experience, Magisto is an ecosystem for creating and sharing professional quality personal movies. It automatically selects the most compelling moments and, like an expert video editor, weaves them together to convey a story with customized styles and music. Videos can be curated in video albums and shared via Social Media, eMail and SMS. Magisto can be used across iOS, Android and the Web.

The app has a 4.5 star rating in the Apple Store and Google Play, and has been downloaded by millions of consumers and is a top video application in a dozen countries.

Magisto is funded by Horizons Ventures and Magma Venture Partners. The company is headquartered in Tel Aviv, Israel with offices in New York and California. To learn more, visit

Vice President, Head of Marketing (Bitbop)

Fox Mobile Group

Privately Held; 501-1000 employees; Wireless industry

January 2010June 2012 (2 years 6 months) New York, NY

Fox Mobile Group is one of the world’s largest mobile entertainment providers. Recently acquired by international private equity investors, Jesta Group. Recruited to serve as Vice President and Head of Marketing for subscription based digital/mobile TV service – Bitbop. . Act as General Business Manager. Launched U.S. service in Fall of 2010 and German service in Spring of 2011. Responsible for European roll out strategy and implementation.

Vice President, Head of Marketing and Customer Aquisition

Privately Held; 51-200 employees; Music industry

November 2004January 2010 (5 years 3 months) New York, NY

eMusic is the first digital music retailer in the world. Promoted to Vice President and head of marketing in 2006. Helped grow subscriber base and annual revenue of the private equity backed business making eMusic the #1 site for independent music and second largest digital retailer in the world after iTunes. Drove sales of over 5 million downloads per month.

Director of Brand Marketing


Privately Held; 51-200 employees; Music industry

November 2004November 2006 (2 years 1 month) New York, NY

Relaunched the eMusic brand: #1 site for Independent Music. Drove brand awareness 300% and helped make eMusic the largest independent digital music retailer and a household name.

Brand Manager

Snapple Beverage Group

20022004 (2 years)

Snapple is a leading brand in the beverage portfolio of Cadbury Schweppes. Recruited to develop marketing strategy for the Snapple, Mistic and Elements brands. Re-launched the Elements Brand with new portfolio of flavors and “wow factor” aluminum bottle, making Elements first mainstream beverage to be packaged in impact-extruded aluminum and solidifying elements as a fighter brand.


Lil Sadie Productions

June 1994September 2001 (7 years 4 months)

Founder - Lil Sadie Productions
Artist Management
Independent Record Label
Production and Marketing Company

Lil’ Sadie Productions was the largest independent artist management company in Vermont during the 1990s. Strangefolk, its tent pole client was the largest grossing independent act in the state of Vermont, second in popularity only to Phish.

Reid Genauer's Skills & Expertise

  1. P&L Management
  2. Digital Marketing
  3. Media Buying
  4. Team Building
  5. Business Strategy
  6. Direct Marketing
  7. Investor Relations
  8. Content Strategy
  9. Strategic Partnerships
  10. Cross-functional Team Leadership
  11. Media Management
  12. Strategic Planning
  13. Marketing Strategy
  14. Start-ups
  15. Media Planning
  16. Online Marketing
  17. Negotiation
  18. Change Management
  19. New Business Development
  20. Email Marketing
  21. Sales Management
  22. Marketing Communications
  23. Operations Management
  24. Digital Strategy
  25. Corporate Finance
  26. Social Media Marketing
  27. Team Leadership
  28. Mobile Marketing
  29. Due Diligence
  30. Planning
  31. Venture Capital
  32. Database Marketing
  33. Online Advertising
  34. Contract Negotiations
  35. Business Planning
  36. Social Media
  37. Problem Solving
  38. Private Equity
  39. Integrated Marketing
  40. Digital Media
  41. Affiliate Marketing
  42. Strategy Development
  43. Project Planning
  44. Public Relations
  45. Strategy
  46. Contract Negotiation
  47. Marketing
  48. Creative Direction
  49. Mobile Devices
  50. Product Marketing

View All (50) Skills View Fewer Skills

Reid Genauer's Education

Horace Greeley High School

University of Vermont

BS, Natural Resource Management

Contact Reid for:

  • career opportunities
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  • reference requests
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