Leader of Leaders and Pursuer of WOW!
Duluth, Minnesota Area
- Current
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- Leader of Leaders and Pursuer of WOW! at Quicken Loans
- Past
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- Director, Client Services at The Collective
- Product Manager, Cadillac.com and GMGoodwrench.com at Semaphore Partners
- Director of Project Management at The Collective
- Project Manager at The Collective
- Web Developer at The Collective
- Education
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- Western Michigan University - Haworth College of Business
- Grand Rapids Community College
- Mona Shores High School
- Recommended
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1 person has recommended Regis - Connections
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206
connections
- Industry
- Internet
- Websites
Regis Hadiaris’s Summary
Regis is the “Leader of Leaders and Pursuer of WOW!” on the Marketing Team at Quicken Loans, the nation’s largest online mortgage lender, and #2 Best Company to Work For (according to Fortune Magazine). He is responsible for two things: improving website conversion and growing new leaders. Since he joined in 2004, the company has seen dramatic increases in several online conversion metrics.
Regis has a track record spanning hundreds of domestic and international web marketing projects, with a pattern of dramatic increases in conversion. He has a reputation for on-time, on-budget results, while leading diverse project teams with up to 75 team members. He has also managed over 150+ marketing and technology partners and vendors.
Regis is also an advisor, frequently speaking and writing on best practices for web marketing optimization and web project management. He had a project featured in the book The Persona Lifecycle, and has been a speaker at the eMetrics conference.
Regis Hadiaris’s Specialties:
12 years of experience in leading online marketing projects and teams, with a focus on: direct response marketing, search pay-per click advertising, email marketing, online advertising, search engine optimization, usability testing, web analytics, multi-variable testing, landing page optimization, persona development, social networking and word of mouth marketing.
Regis Hadiaris’s Experience
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Leader of Leaders and Pursuer of WOW!
Quicken Loans
(Public Company; 1001-5000 employees; Financial Services industry)
June 2004 — Present (4 years 5 months)
Lead the Alpha-Team within Web Marketing -- responsible for continuous web advertising and website improvement, as well as growing new leaders -- at Quicken Loans, the nation’s largest online mortgage lender. Directly manage a team of 8 project managers, and lead a cross-functional 75-person team focused on maximizing the company's lead generation capacity through social media optimization, landing page optimization, A/B testing, multi-variable testing, interpreting web analytics, online chat program, continuous user experience improvement, and piloting new technologies.
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Director, Client Services
The Collective
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 2001 — April 2004 (2 years 6 months)
Attained 100% customer retention rate by developing a solution-focused, service-first sales and customer service strategy. Lead teams through the development and implementation of Web Marketing solutions that increase conversion for Clients. Leverage Web Marketing knowledge and knowledge of the Client’s business model to provide long term vision for initiatives and a consistent flow of new ideas to increase marketing effectiveness. Lead a team of Business Development Executives, Account Directors, and Account Managers to sell and marketing solutions for Clients. Coached project team on aspects of creating and managing the project scope, timeline and budget; identifying and mitigating risks, as well as driving the completion of all project deliverables and milestones. Lead internal and outsourced teams of creative and technical developers. Implemented several internal projects to maximize productivity while minimizing overhead.
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Product Manager, Cadillac.com and GMGoodwrench.com
Semaphore Partners
(Privately Held; 201-500 employees; Internet industry)
June 2000 — November 2001 (1 year 6 months)
Lead the day-to-day operations of the General Motors account, including responsibility for both Cadillac.com and GMGoodwrench.com. Managed a diverse portfolio of over 75 on-budget, on-time marketing and media projects annually, P&L responsibility for budgets in excess of $6M annually, and resource management for a multi-disciplinary team of over 30 people. Developed a client-focused, cross-functional planning process to define project strategies and educate clients. Developed project management processes and for managing projects, reviewing deliverables, integrating with partners and vendors, estimating, scheduling, resource utilization, and billing. Increased the company’s effective billable rate per hour 48%. Collaborated with department heads to develop accurate project scope, estimates, and schedules. Developed effective communication techniques for coordinating internal teams, executive management and clients. Lead and mentored a team of 10 product and project managers.
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Director of Project Management
The Collective
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 1999 — May 2000 (11 months)
Lead the practice of project management by creating and implementing a structured development process and software development life cycle methodology for the firm’s projects. Developed tools and methods for defining requirements, estimating, and assuring quality. Negotiated strategic partnerships and integration agreements with other Internet technology providers to enhance the company’s services. Implemented a company-wide time tracking system to measure company profitability.
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Project Manager
The Collective
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 1998 — July 1999 (1 year 1 month)
Consulted Fortune 500, Internet startup, and government organizations on the definition of business and technical requirements. Lead multiple, simultaneous B2C and B2B projects. Motivated and focused internal and external teams, and managed client communications. Delivered successful, on-time, on-budget projects by managing risk, allocating resources, and maintaining team productivity and morale in high-pressure situations. Developed project scope, including statements of work, project plans, work breakdown structures and task assignments.
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Web Developer
The Collective
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 1996 — July 1998 (2 years)
Implemented innovative interface solutions using web-based technologies. Responsibilities included HTML, CSS, JavaScript, VBScript, application prototyping and web page design. Created and prepared Photoshop files for web delivery using graphic preparation tools and techniques. Created Flash movies to market and promote new products for clients.
Regis Hadiaris’s Education
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Western Michigan University - Haworth College of Business
BBA, Finance, 1996 — 1998
Awarded the Transfer Student Scholarship, Western Michigan University, 1995.
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Grand Rapids Community College
Associate in Arts, Business, 1994 — 1996
Awarded the Transfer Student Scholarship to Western Michigan University, 1995.
- Activities and Societies:
- Delta Pi Alpha, top 2% of graduating class, 3.8 GPA, Grand Rapids Community College, 1995; Member, Phi Theta Kappa, National Honor Society, 1994.
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Mona Shores High School
Additional Information
Regis Hadiaris’s Websites:
Regis Hadiaris’s Interests:
Direct Response Marketing, Interactive Marketing, Social Networking, Word Of Mouth Marketing, Exploring Our National Parks, Backpacking, Curling, Fishing, Hunting, Playing Guitar, Fly Fishing, Cooking
Regis Hadiaris’s Groups:
USA Hockey (Official)
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Search Marketing Salon -
Online Lead Generation
Regis Hadiaris’s Honors:
Awards Received (Quicken Loans):
* Financial Services Standard of Excellence Award, Web Marketing Association
* Best Practice, presenting Financial Information Online, Forrester Research
* Best practice, presenting usability test information, “The Persona Lifecycle” book
* Featured Speaker: Best Practices in Multi-variable Testing, eMetrics Summit, Fall 2006
* Certified Online Testing Professional, MarketingExperiments.com
* Forbes Best of the Web
* Marketing Employee of the Year Nominee/Finalist, 2007; Employee of the Month, November 2005
* Top 2% of All Employees Special Recognition
* “Simplicity is Genius,” "Always Raising Awareness," and “We Are The They” Award Winner
Other Awards:
* Michigan.org and MiVU.org: Detroit Free Press Favorite Web Sites 2002, Crain’s Detroit's Top Websites in Michigan
* Cadillac.com: Forbes Best of the Web Spring 2001, Gomez Winter Scorecard, Top 5, March 2001
* 2002Escalade.com: Revolution Magazine Campaign of the Month, January 2001
Regis Hadiaris’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
