President at Reggie Brady Marketing Solutions
Greater New York City Area
- Current
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- President at Direct Marketing Club of New York
- Adjunct Professor at New York University
- President at Reggie Brady Marketing Solutions
- Past
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- Vice President, Strategy & Partnerships at FloNetwork Inc.
- Vice President, Interactive Services at Acxiom/Direct Media
- Director, Interactive Marketing at CompuServe Inc.
- Vice President, Marketing at Margrace Corporation
- Director, Mail Order Marketing at Hearst Publishing
- Director, Continuity Marketing at Columbia House
- Recommended
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4 people have recommended Reggie - Connections
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500+
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- Websites
Reggie Brady’s Summary
Reggie Brady is a nationally known expert on Internet direct marketing and brings “hands on” marketing experience to her clients. They rely on her expertise to set strategy, conduct communication audits, find the right vendors, develop organization-wide privacy plans and to create and implement marketing programs. Reggie’s network of resources includes specialists in list sourcing, Web development, search engine marketing, data analytics and creative. We will work with you to understand your marketing objectives and then develop customized programs for acquisition, retention and loyalty building. My goal is to build your business profitably and give you a permanent competitive advantage.
Reggie Brady’s Specialties:
Email marketing, direct marketing and integrated marketing consulting services, including strategic planning, new business development, traditional and interactive marketing, and enterprise wide privacy policy development. I also speak on these issues at national and private conferences and develop in-house training.
Reggie Brady’s Experience
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President
Direct Marketing Club of New York
(Marketing and Advertising industry)
January 2008 — Present (1 year 11 months)
DMCNY is the tri-state organization that has provided the support, education, and a network of opportunities to direct marketers for over 60 years. We are a regional, professional non-profit association for all those interested in direct marketing.
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Adjunct Professor
New York University
(Educational Institution; Higher Education industry)
January 2003 — Present (6 years 11 months)
Teach two 2-day courses offered several times per year:
- Email Marketing: The Complete Package
- Email Marketing: Taking Your Program to the Next Level -
President
Reggie Brady Marketing Solutions
(Marketing and Advertising industry)
April 2001 — Present (8 years 8 months)
Strategic consulting on email marketing, direct marketing and integrated marketing, including new business development, traditional and interactive marketing, and enterprise wide privacy policy development.
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Vice President, Strategy & Partnerships
FloNetwork Inc.
(Privately Held; 201-500 employees; Online Media industry)
October 1999 — April 2001 (1 year 7 months)
Joined this emerging email deployment company to successfully execute an aggressive business development and growth plan. Fostered critical decision-making that shifted the business from a professional service platform to an ASP model, and defined key markets, customers and industry segments to target. Provided front-line development and deal structuring for domestic & intnt'l partnerships.
· Successfully built and positioned an unknown, pre-IPO, Canadian email marketing start-up as industry leader in US in less than nine months.
· Led industry, media & investor analyst communications, promoting a cohesive message of FloNetwork’s vision, strategy & value proposition.
· Created “win win” strategic alliances with market leaders to provide FloNetwork with robust customer targeting/ segmentation, up-to-date email addresses and cutting edge presentation tools, unmatched by competitors. -
Vice President, Interactive Services
Acxiom/Direct Media
(Public Company; 1001-5000 employees; Online Media industry)
July 1997 — October 1999 (2 years 4 months)
Recruited to launch the Direct Media Internet division after Acxiom’s investment in BigFoot. Outlined the business model, go-to-market strategy & service offerings. Structured strategic partnerships to expand offering of Internet direct marketing & communication services.
· Generated well over one million in sales in the first year for a start-up email marketing business. Doubled run-rate over the next year.
· Accelerated the growth and profitability of CatalogLink as an industry-leading web portal for the catalog industry.
· Educated clients on the value of Internet/Email direct marketing when the medium was not fully understood or utilized by the marketplace. Assisted clients creating synergy between traditional & Internet direct marketing.
· Built service relationships with companies such as Microsoft, Lotus, 3Com, CD Now, CNet, Iomega, Omaha Steaks & IBM to market to their opt-in customer lists. -
Director, Interactive Marketing
CompuServe Inc.
(Public Company; 1001-5000 employees; Online Media industry)
January 1986 — July 1997 (11 years 7 months)
Joined one of the early ISP pioneers to accelerate their penetration into the general consumer market. Directed a staff of 25 in new member acquisition, database development, member retention, education, promotions, corporate market research, and competitive/marketing analysis.
Reinvented CompuServe’s strategy by launching new advertising, E-commerce and content programs that would prompt revolutionary change across the enterprise.
· Set development, technical and promotional strategy for one of the first Electronic Malls in cyberspace. Drove direct marketing and retail volume from 20 to 250 partners, increasing revenues by 50% each year.
· Launched CompuServe’s first banner advertising initiative, which generated over $4 million in revenues in first year and positive member response with 25% click-through rates.
· Responsible for direct marketing for new member acquisition in the US and led initial worldwide direct marketing efforts. -
Vice President, Marketing
Margrace Corporation
(Privately Held; 51-200 employees; Marketing and Advertising industry)
November 1982 — August 1985 (2 years 10 months)
Margrace marketed continuity and one-shot products to the consumer marketplace.
Challenged to build a cohesive marketing organization and establish strategies for front and back-end marketing of products globally. Directed 110 employees responsible for product development/management, planning/analysis, creative design, graphics, fulfillment and customer service. Oversaw outside agency relationships and served as member of the executive team working with finance, IT and operations to accelerate the growth of the business. -
Director, Mail Order Marketing
Hearst Publishing
(Public Company; 501-1000 employees; Marketing and Advertising industry)
November 1979 — November 1982 (3 years 1 month)
· Brought depth of direct marketing experience to Hearst’s Mail Order and Continuity Groups, creating significant new revenue streams through syndication of editorial content though third parties in the US and Canada.
· Conceived and launched annuity programs for Good Housekeeping and Popular Mechanics, using solid base on content to create new products for new and existing clients. -
Director, Continuity Marketing
Columbia House
(Public Company; 501-1000 employees; Marketing and Advertising industry)
June 1975 — November 1979 (4 years 6 months)
Responsible for managing two negative option book clubs and a variety of targeted continuity programs.
· P&L responsibility focusing on bottom-line cost and benefits of media/promotions based on customer response, loyalty, returns and bad debt.
· Acquired titles, negotiated royalties and led all advertising and offer strategies for two lines of business. Transitioned a $5 million unprofitable negative option club from 15% loss to 10% profit in 18 months.
· Licensed European editorial content for Columbia House, bringing 15 new products to North America.
Additional Information
Reggie Brady’s Websites:
Reggie Brady’s Interests:
Consulting assignments, email marketing, privacy, direct marketing, strategic planning
Reggie Brady’s Groups:
Direct Marketing Association, Direct Marketing Club of New York
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Speakers and Panelists -
DMCNY - The Direct Marketing Club of New York -
Acxiom Alumni -
Email Marketing Gurus
Reggie Brady’s Honors:
Direct Marketing Club of New York Silver Apple
Named one of the top 200 Marketers of the Year by Target Marketing Magazine
Reggie Brady’s Contact Settings
Interested In:
- consulting offers
- expertise requests
- business deals
- reference requests
- getting back in touch
