Reena Kapoor

Current

President & Founder at Conifer Consulting Inc

Past

Sr Director Product Management at SoftCoin
Vice President Product Management at Chingari Inc
General Manager & Group Marketing Director at Quinstreet Inc

4 more...

Education

Northwestern University
Indian Institute of Technology, Delhi

Recommended

15 people have recommended Reena

Connections

500+ connections

Industry

Management Consulting

Reena Kapoor’s Summary

• 18+ years of work experience in Fortune 100 companies and start-ups.
• Innovation, New Product Development & Launch
• Entrepreneur: Founded, ran own company importing high end products
• Brand Management: Procter & Gamble, Kraft Foods
• Schools: IIT Delhi, India (B.Tech), Northwestern University

Reena Kapoor’s Specialties:

Consumer Marketing & Brand Management
Innovation & New Product Strategy and Launch
Strategic Marketing

Reena Kapoor’s Experience

President & Founder

Conifer Consulting Inc

(Privately Held; 1-10 employees; Management Consulting industry)

2005 — Present (4 years )

We give you good advice on marketing. We don’t put lipstick on pigs. And we don’t like that expression. Because it implies that your offering stinks and lipstick can make even a pig look good.

Instead we give you advice to help you define what business you are in, where you want to take it and how to get there. Then we roll up our sleeves and help you execute.

Yes, we put our muscle where our advice is.

And that’s not “just marketing”. It is the stuff that matters because: Marketing is the soul of a well run business.

Have you ever pondered on questions such as: What markets to go after. How to listen to your customers. What products and services to offer. How to position, price and promote them. How to distribute them.

If you have, then you’re doing marketing. Marketing, properly defined. And it’s not about pretty brochures and clever taglines.

Go to our website (www.ConiferInc.com) to hear what clients say about our work.

Additional Information

Reena Kapoor’s Groups:

Procter & Gamble Alumni Club, IIT-Delhi Alumni Association, Northwestern University Alumni Club, Theatre, FWE&E

IIT Delhi
Northwestern University Alumni
280 Group: Product Management & Product Marketing
Marketing Executives Networking Group
P&G Alumni Network Association
Mobile Marketing Association
AIPMM Certified Product Managers
IIT Alumni
Technology Marketing Community
Online Advertising Professionals
Chief Marketing Officer (CMO) Network
Procter & Gamble
Kraft Alumni Network
Social Media Today
CONSUMER PACKAGED GOODS CONNECTS - SuperGroup!
Friends of You Technology (formerly Softcoin)
CPGpeople
MarketingProfs
FEDERAL BIZ Network - Government Stimulus Teaming Jobs PMI Consulting Funding Sales Opportunities
Masters of Customer Engagement
Motum, LLC
IIT 2009 Conference in Chicago
Technology Marketing Professionals