Head - Strategy, Ad Magnet
Bombay Area, India
- Current
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- Head - Strategy at Ad Magnet
- Past
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- Senior Manager at Interactive Avenues
- Assistant Manager at Mediaturf
- Business Analyst at Mudra Communications
- Marketing Analyst at Fortran Cirkit Electronics Pvt. Ltd.
- Education
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- RMIT University
- University of Madras
- Recommended
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8 people have recommended Reem - Connections
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394
connections
- Industry
- Online Media
- Websites
Reem Saied’s Summary
Founding member of 2 successful start ups in the digital media & advertising space. Extensive experience in online media - from planning to execution to analysis - delivering high ROI to clients/agencies & publishers.
Worked with top brands across categories including ICICI Bank, Citibank, HDFC Standard Life, Dell & Indiamart.
Currently working on Event Path systems for online campaigns
Reem Saied’s Specialties:
Business Intelligence
Online Advertising Strategy
Ad Networks & Exchanges
Online Media Planning
Social Media
Search Marketing
Web Analytics
Reem Saied’s Experience
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Head - Strategy
Ad Magnet
(Online Media industry)
March 2008 — Present (1 year 9 months)
Founding member & Head of Strategy.
Ad Magnet has completed a phenomenal first year with an aggregated reach of almost 10.59 million unique users in India (basis Sep 09 comScore reports).
Advertisers worked for include Dell, Citibank NRI, ICICI NRI, HDFC SLI and Indiamart. -
Senior Manager
Interactive Avenues
(Privately Held; Marketing and Advertising industry)
April 2006 — March 2008 (2 years )
Founding member & part of the Mumbai client consulting team.
Managed multiple online campaigns for HDFC Standard Life, ICICI Bank Credit Cards, Times Financial Services, ICICIdirect.com, ICICI NRI Services, YES Bank, eBAY & Tataindicom Broadband.
Highlights:
1. Launching and managing the ICICI Bank Credit Card E-sourcing programme from its inception in mid 2006 to achieve massive scale in less than a year, making it one of the most successful online media campaigns for any advertiser in India.
2. Planning and managing the HDFC Standard Life Insurance internet campaigns to make it one of the most successful life insurance advertisers online. -
Assistant Manager
Mediaturf
(Privately Held; Online Media industry)
October 2004 — March 2006 (1 year 6 months)
Managed online campaigns for Citibank NRI Banking, Citibank Suvidha, Citibank Credit Cards, ICICI Bank NRI Services, ICICI Bank Credit Cards, IL&FS & Sify Broadband.
Highlights:
1. Ensuring scale meets cost targets in the Citibank NRI lead generation campaign on a monthly basis.
2. Managing successful Citibank Credit Card campaigns online including Cash Back Card, Fly-for-sure & JetGold.
3. Brought massive cost efficiencies to Citibank's online Suvidha Savings campaign while maintaining the lead volumes. -
Business Analyst
Mudra Communications
(Privately Held; 501-1000 employees; Marketing and Advertising industry)
April 2004 — October 2004 (7 months)
Worked in "Digital Branding Solutions" division which was the online media business (now taken over by Tribal DDB).
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Marketing Analyst
Fortran Cirkit Electronics Pvt. Ltd.
(Electrical/Electronic Manufacturing industry)
May 2002 — February 2003 (10 months)
The company specializes in professional grade multilayer printed circuit boards for high end applications. Key clients include Bharat Electronics (BEL), Bangalore.
Reem Saied’s Education
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RMIT University
M.A. , Advertising , 2003 — 2004
GPA of 3.5/4 in the Masters programme.
Won High Distinction at the Masters Seminar Talk on the subject of "Power brands of the Future" with a case study on Google accurately forecasting Google's monopoly of the internet and its effect on consumers.
In fact, in 2007, Google did top the Millward Brown Most Powerful Brand listings and repeated the feat in 2008 & 2009. Check: www.millwardbrown.com
Millward Brown's 2009 BrandZ Top 100 report also confirmed my second prediction in the seminar: Google's brand value will cross the $100bn mark. -
University of Madras
B.B.A. , Business Administration , 1999 — 2002
Additional Information
Reem Saied’s Websites:
Reem Saied’s Honors:
All India Merit Certificate from The Central Board of Secondary Education in India (C.B.S.E) for Outstanding Academic Performance and being in 0.1% of students nationwide.
