Susan Coghlan

Current

Blogger, Copywriter, and Social Media Virtual Assistant at Social Media Works
Professional Blogger and Copywriter at RedWrites
VP Training, Development & Domestic Affairs at Coghlan Clan Creations

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Past

Marketing Manager at Grant Thornton
Marketing Communications Manager at ADC
Recruiting Associate at ADC

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Education

University of Maryland Baltimore County
Laurel High School

Recommended

3 people have recommended Susan

Connections

97 connections

Industry

Writing and Editing

Websites

Susan Coghlan’s Summary

I help small businesses and busy professionals learn about and use Social Media to strengthen their brands and grow their profit margins.

Social Media can overwhelm small business owners and busy professionals. For me, it is a fascinating way to connect with a target market. I help small businesses and busy professionals better understand how Social Media marketing works. I help them create an individualized Power -Branded Profile™ to clearly define their own unique and powerful brand and to use on Social Networking sites like Twitter, Facebook, and LinkedIn.

I have 13+ years of experience writing and editing for industries such as amusement, staffing, telecommunications and accounting. I can write for various audiences and demographics like "Empty Nesters" or "married people without children." I can help you identify your target audience and write copy that targets them.

My strong background in Marketing Communications combined with an in-depth knowledge of and interest in Social Media platforms and trends provides a unique ability to plan and execute a Social Media Strategy for small businesses and busy professionals. I can help you transition your traditional marketing efforts to a successful Social Media campaign which will ultimately save you time and money.

My business blogging experience includes writing for a Canadian property management company in Whistler, British Columbia to write SEO (Search Engine Optimization) copy to help boost their Google ranking in preparation for the 2010 Winter Olympics.

Other clients include MomCentral.com who partnered with Feld Entertainment to promote the 2009 Ringling Bros. and Barnum & Baily Circus through Social Media and a client in Hungary who needed business blogging posts for very specific demographics like Young and Trendy, Kid-Obsessed, and Home Comfort.

Blogging for business and helping you understand and use Social Media to grow your business is my passion.

Susan Coghlan’s Specialties:

blog, blogging, business blogging, blogging for business, professional blogging, blogger, copy writing, copywriter, copy writer, professional copywriter, copywriting service, copy writing service, freelance copywriter, freelance copy writer, virtual copywriter, social media virtual assistance, social media, social networking, social media consultant, Twitter, LinkedIn, Facebook, Face book, website content, website copywriting services, website copy writing services, wordpress, word press

Susan Coghlan’s Experience

Blogger, Copywriter, and Social Media Virtual Assistant

Social Media Works

(Privately Held; Internet industry)

May 2009 — Present (8 months)

My passion is helping people effectively communicate and confidently represent themselves online. I have a special interest and strength in business copy writing, with emphasis on SEO. Identifying effective keywords and phrases that are unique to your product or service, and using them in your online activities (blog posts, profiles, website copy) greatly enhances the likelihood that potential customers, partners, and employers can find you.
Professional Blogger and Copywriter

RedWrites

(Writing and Editing industry)

September 2006 — Present (3 years 4 months)

RedWrites: so you don’t have to.

I am RedWrites, a professional blogger and creative wordsmith who effectively massages text to clearly express others’ thoughts and ideas. I am committed to helping small businesses and busy professionals develop, enhance, and maintain an online presence using social media platforms.

Special interest and strength in business copy writing, with emphasis on SEO. Appropriate use of keywords and phrases unique to your product or service greatly enhances the likelihood that potential customers, partners, and employers can find you.

Did you know that recruiters want to know what your online profiles say about you?

Potential employers are just as interested in your online reputation as you are in making online connections with coworkers, friends, and family. Whether you are actively seeking employment or a recruiter stumbles upon your LinkedIn profile, it is crucial that the information you share enhances the reasons you could be a valuable asset to the team.

Services include: blog creation and maintenance; business copywriting, including blog posts, press releases, white papers, articles, and website text; and profile creation for online social networking sites, including recommendations for sites to use.
VP Training, Development & Domestic Affairs

Coghlan Clan Creations

(Logistics and Supply Chain industry)

January 2003 — Present (7 years )
Marketing Manager

Grant Thornton

(Partnership; Accounting industry)

April 2002 — March 2003 (1 year )

Responsible for proposal development and production requirements including writing, editing, and assuring adherence to corporate standards. Managed branch participation in telemarketing campaign. Designed, developed and produced Marketing Manual outlining my duties so that office personnel could continue my projects in my absence.
Marketing Communications Manager

ADC

(Public Company; ADCT; Telecommunications industry)

July 1998 — November 2001 (3 years 5 months)

Responsible for internal and external Marketing Communications needs including development and production of collateral, newsletters, graphics, and advertisements; management and coordination of public relations activities; planning, management, and coordination of special events such as industry trade shows, employee parties, and off-site meetings.

• Marketing representative on an international integration team charged with incorporating two newly acquired European companies into the ADC Way of conducting business. Responsibilities included facilitating image and identity change requirements; developing and producing collateral; training new staff on corporate policies and procedures related to marketing communications; updating employees on status and progress of integration

• Coordinated division trade show participation including space acquisition, booth design, on-site promotions, courtesy receptions, product displays, inventory, shipping, set-up, tear-down, and drayage

• Key person responsible for development, coordination, and execution of division’s “End-to-End” demo that incorporated ADC product, software, and services. It was the first (and only) demo in ADC history to involve all of the company’s major business units
Recruiting Associate

ADC

(Public Company; ADCT; Telecommunications industry)

September 1997 — June 1998 (10 months)

Provided administrative support to the Internal Marketing Department. Responsibilities included management of recruiting requisition system; maintenance of electronic personnel records; preparation of monthly recruiting metrics report; maintenance of building security system; submission of articles to monthly employee newsletter.

• Provided sourcing assistance to recruiters using Internet research expertise.

• Assisted in the definition and documentation of company-wide new hire and termination processes including development and delivery of hiring manager training to introduce new procedures in the Lotus Notes HR Quest application.

• Planned and executed programs designed to enhance employee retention such as recreational activities, after-hours events, and community service involvement.