Mike Nice Lewis

Current

Founder at Red Earth Entertainment, Inc.

Past

Advertising Director at Vanguarde Media (IMPACT Magazine)
Advertising Manager at Billboard
Marketing at Mercury Records

Artist Development at Smile/Profile Records
Marketing at Macmillan
Operations Officer at PMD/RCA Records

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Education

Southern Connecticut State University
Cheshire High School

Recommended

2 people have recommended Mike Nice

Connections

294 connections

Industry

Marketing and Advertising

Websites

www.redearthentertainment.com

Mike Nice Lewis’s Summary

Advertising sales and marketing executive with over 16 years of experience in sales, marketing, promotions and business development.

Music and product marketing executive with established and start-up companies from magazines, book publishing, radio both on-air and online to record companies.

Event planning, marketing and promotions for social, music and sporting events with extensive sponsorship experience.

Mike Nice Lewis’s Specialties:

Project Development & Management~Contract Negotiations~Forecasting~Cross Platform Sales~Strategic Partnership Development

Mike Nice Lewis’s Experience

Founder

Red Earth Entertainment, Inc.

(Marketing and Advertising industry)

January 1998 — Present (11 years 11 months)

Entertainment marketing and promotion company. Marketing consultant to Ted Turner's Goodwill Games 1998 in New York City. Special invited guest of then Jamaica Prime Minister, P.J. Patterson, to represent Jamaica in the 1999 entertainment sector of the G-15 Trade Exhibition.
Advertising Director

Vanguarde Media (IMPACT Magazine)

(Publishing industry)

October 2001 — May 2003 (1 year 8 months)

Responsible for advertising sales at Impact, the weekly radio trade publication. Secured sales from all major record labels to ancillary music and national brands. Cross-platform sold sponsorship into Impact's Music Summit.
Advertising Manager

Billboard

(Public Company; 10,001 or more employees; Music industry)

August 1998 — September 2001 (3 years 2 months)

First African-American hired in ad sales at Billboard and oversaw Urban and Canadian advertising. Created Billboard's first Rap/Hip Hop Promotional CD, which Mike Nice co-executive produced with Funkmaster Flex. Responsible for generating advertising and sponsorship revenue by 120%. Created Billboard's first DJ, Dance & Electronica Promotional CD which Mike Nice solely executive produced.
Marketing

Mercury Records

(Music industry)

November 1997 — July 1998 (9 months)

Responsible for coordinating and executing the marketing initiatives of The Cardigans, Brian McKnight, When We Were Kings Soundtrack and NBA at 50 Compilation.
Artist Development

Smile/Profile Records

(Music industry)

November 1995 — October 1996 (1 year )
Marketing

Macmillan

(Public Company; 1001-5000 employees; Publishing industry)

October 1994 — October 1995 (1 year 1 month)
Operations Officer

PMD/RCA Records

(Music industry)

October 1993 — October 1994 (1 year 1 month)

Mike Nice Lewis’s Education

Southern Connecticut State University

B.S. , Business-Marketing , 1985 — 1989

Activities and Societies:

Indoor & Outdoor Track Teams
X-Country Team
Marketing Association
Cheshire High School

1981 — 1985

Additional Information

Mike Nice Lewis’s Websites:

www.redearthentertainment.com

Mike Nice Lewis’s Interests:

Business development, traveling, jogging, cycling, snowboarding, non-profit & foundation development, beaches and just relaxing and meditating on my rooftop deck in Jamaica.