
Strategist,Spin Doctor and RainMaker for Startups, Start Arounds & Turnarounds
San Francisco Bay Area

Strategist,Spin Doctor and RainMaker for Startups, Start Arounds & Turnarounds
San Francisco Bay Area
I've consulted for over twenty years (wow), focused on creating go-to-market strategy, market launches and fund raising. I also have significant sales and channel experience. My clients say I'm a closet geek. I probably am. I dig technology & complex products.
I've seen a lot, thanks to diverse client experience. I intuitively know what works. I also know what doesn't work. I've learned from my own mistakes, and from those I've seen along the way.
• For the last 10 years I’ve specialized in turnarounds/start-arounds. Companies with great value in IP, customer bases and more.They've hit some kind of wall and must reinvent to survive. There's so much opportunity in these businesses - I appreciate the chance to help them soar again!
• I have significant experience working with start-ups & early stage clients.I love helping young companies get off the ground.The key is to focus in areas with short time-to-profitable revenue & strong differentiation. I’ve helped 30+ start-ups in company & product strategy, business development/M&A'/channels and market launches.
• I also help companies who are humming along enjoying their flight.There's always another opportunity just ahead. I help these companies find and capture that next updraft, and the next.
• This is the 3rd economic down and up I’ve experienced as a consultant. I have a good handle on how to define and create actionable strategies to drive short term profitable revenue. That's exactly what companies need to do now. Plan for the up turn. Reinventing themselves.
• My clients tell me I’m especially skilled at identifying opportunities and then creating a strategy to quickly and profitably capture them. You can read about my clients, their own words, on my website.
* Prior to starting my consulting business in the late 1980's, I sold PCM mainframes and software to the Fortune 500, primarily in the financial services and aerospace industry.
I've launched over 100 products and/or companies.
I know how to spin a story that compels prospects to buy.
I understand complex technology.
That's a rare combination of skills. Or at least that's what clients tell me.
I've been exclusively creating strategies, driving market launches and helping fund companies in technology arenas for over twenty-five years. They tell me not many people have that depth of focus or level of hands-on experience.
(Management Consulting industry)
February 1988 — Present (21 years 10 months)
Need your launch to sizzle? Searching for expansion markets?
Seeking to capitalize on your IP? Need funding for growth?
You've come to the right place. Just ask any of my clients.
The bottom line is that I know how to identify and transform your differentiation - your crown jewels - into compelling, customer-centric value that sells.
I've personally helped to define, position and launch over 75 individual products and companies. My clients - technology companies and venture firms - tell me they hire me for my strategic, positioning and go-to-market expertise.
I work with you to quickly identify what sets you apart from the rest– your company experience, your technology, your people. We then map that value to available markets and high-priority customer challenges. We define a winning product and position with the evidence to prove it – then spin a customer-centric story that resonates with your prospects and stops the competition in its tracks.
Horses, horse and more horses. Skiing, kayaking, ice skating, writing novels and business books, gardening and my greenhouse, reading great books, listening to great music - living every moment to the ultimate and smelling ALL the roses along the way!
NRCHA, AQHA, AMHA, NRHA
Top 100 Women in Computing