Rebecca Seitz

Current

Digital Marketing Strategist at Nomadic / Prizelogic

Past

Online Strategy Consultant at Search-Werks
Online Marketing Manager at PetSmart
Marketing & Operations at Beadbox

Marketing & Development - Swell Records at Swell Clothing & Records

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Education

Arizona State University, W. P. Carey School of Business
Arizona State University, W. P. Carey School of Business

Recommended

3 people have recommended Rebecca

Connections

300 connections

Industry

Marketing and Advertising

Websites

Rebecca Seitz’s Summary

Internet marketing specializing in retail (large, medium and small) with an expertise in website analytics, SEM (paid and natural search engine marketing), and ecommerce strategy development. Advanced knowledge of ecommerce technologies/platforms (Ecometry and Blue Martini), third party website applications (Endeca, Mercent, and Amazon) affiliate programs (Linkshare) and website analytics (Coremetrics and Google Analytics).

Rebecca Seitz’s Specialties:

Ecommerce Management, Website Analytics (Coremetrics and Google Analytics), Online Marketing Management, Search Engine Marketing (Google Adwords Qualified Professional, Yahoo! Search Marketing, Microsoft adCenter)

Rebecca Seitz’s Experience

Digital Marketing Strategist

Nomadic / Prizelogic

(Privately Held; Internet industry)

April 2009 — Present (8 months)
Online Strategy Consultant

Search-Werks

(Internet industry)

May 2007 — March 2009 (1 year 11 months)

Internet marketing consultant specializing in ecommerce strategy development for small to medium sized websites and offering consulting in website analytics, search engine marketing and ecommerce management.
Online Marketing Manager

PetSmart

(Public Company; PETM; Retail industry)

February 2005 — May 2007 (2 years 4 months)

Managed the development and execution of online advertising programs, including:
• Promotional and administrative management of partnerships, affiliate programs, and comparison shopping engines (CSE).
• Website analytics and ecommerce reporting.
• Acting as contributor in new technology requirement building and development.

Responsible for the online promotions calendar for petsmart.com and statelinetack.com, including:
• Coordinating with a cross-functional team to develop promotion and merchandising plans supportive of corporate strategy.
• Executing marketing plans using ecommerce content management systems.
• Working closely with creative teams to develop messages in support of brand initiatives.

Major projects included development and maintenance of branded third-party storefronts, guided search implementation projects and usability optimization projects.
Marketing & Operations

Beadbox

(Retail industry)

February 2003 — January 2005 (2 years )

Catalog and internet bead supply company with 3 retail locations. Responsibilities included:
• Accounting and bookkeeping management
• Accounting and marketing lead for large ecommerce platform implementation
• Post-implementation responsibilities in ecommerce systems maintenance, including management of inventory and order fulfillment systems.
• New process development and training.
• Online promotion execution, direct mail, catalog merchandising, catalog prospect marketing, and email marketing.
Marketing & Development - Swell Records

Swell Clothing & Records

(Music industry)

1998 — 2002 (4 years )

Rebecca Seitz’s Education

Arizona State University, W. P. Carey School of Business

MBA , Marketing & Entrepreneurship , 2008 — 2010 (expected)
Arizona State University, W. P. Carey School of Business

Bachelor of Science , Marketing , 1998 — 2002

Internships:
• Account Service Intern – Cooley Advertising & Public Relations
• Development Intern – Scottsdale Museum of Contemporary Art (SMoCA)