ACD/Copywriter at Digital Influence Group
Greater Boston Area
- Current
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- ACD/Copywriter at Digital Influence Group
- Past
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- Associate Creative Director at PJA Advertising + Marketing
- Freelance Copywriter/Creative Director at Sole Proprietorship
- Senior Copywriter at DDB LA
- Freelance Copywriter/CD (Sole Proprietorship)
- Creative Director at Egreetings.com
- Freelance Copywriter/CD (Sole Proprietorship)
- Associate Creative Director, Interactive at Riney
- Senior Copywriter at Anderson & Lembke
- Senior Copywriter at Team One Advertising
- Education
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- Occidental College
- Recommended
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7 people have recommended Rebecca - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Rebecca Rivera’s Summary
I've been a writer for at a slew of ad agencies like RPA, Team One, Anderson Lembke, McCann, Riney, DDB LA, TBWA\Chiat, Deutsch LA, AKQA, Y & R/Wunderman, Saatchi & Saatchi LA, Hamon-Associates, Direct Partners, OIC, miller huber, Roxburgh, Fattal & Collins, and PJA Advertising. I also rode the dotcom roller coaster at Egreetings. And now I’m at a digital marketing shop that focuses on social media: Digital Influence Group.
Like most ad writers, I know a little about a lot of things and not much about any one subject.
Which explains how I can write almost as if I know what I'm talking about when it comes to: boxing, mobile phones, mobile ad technology, social media, LED lighting, ubiquitous broadband, structural engineering, cars, mortgages, biotech, beer, cruise ships, supplements, skin care, sneakers, perfume, tennis, coffee, tea, wine, the environment, the homeless, the life sciences, health care, hardware, software, database warehousing, bread, water, gambling, education, hotels, tires, entertainment, real estate, greeting cards, and piloting small aircraft.
I've applied my pea brain to these topics and more via social media (facebook apps, blogs, communities, twitter, etc.) websites, banners, print, TV, radio, design, and things you can stick on walls, in snail mailboxes, inboxes, and in peoples' hands.
But enough about me. The proof is in the writing. Check out my blog at www.rebecccariverawritingwell.blogspot.com or my portfolio at www.rebeccarivera.com.
Rebecca Rivera’s Specialties:
Social media, interactive, traditional advertising and design in a plethora of industries.
Rebecca Rivera’s Experience
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ACD/Copywriter
Digital Influence Group
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 2008 — Present (11 months)
Next gen digital marketing with a social media focus for global B2B and Consumer clients. That means writing everything from microsites to videos to Facebook apps to blogs to banners to widgets to things I haven't even heard of yet.
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Associate Creative Director
PJA Advertising + Marketing
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2006 — September 2008 (2 years 3 months)
As an ACD at this health sciences and tech focused ad agency, I juggle interactive, broadcast and print assignments on accounts like Invitrogen, Ore, Boston Scientific, Novell, TriZetto, Luminus, and TAC.
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Freelance Copywriter/Creative Director
Sole Proprietorship
(Privately Held; 1-10 employees; Marketing and Advertising industry)
March 2006 — July 2006 (5 months)
Freelance Copywriting/Creative Direction on accounts and agencies large and small
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Senior Copywriter
DDB LA
(Public Company; 51-200 employees; Marketing and Advertising industry)
April 2004 — March 2006 (2 years)
Wrote TV commercials, print advertising and direct marketing primarily for Ameriquest and DS Waters. Did some Bud Light spec work. Won an armload of awards, including another gold pencil for a Superbowl spot.
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Freelance Copywriter/CD
Sole Proprietorship
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
November 2000 — April 2004 (3 years 6 months)
Freelanced for clients big and small, in San Francisco and Los Angeles on every type of assignment imaginable. See www.rebeccarivera.com for details.
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Creative Director
Egreetings.com
(Privately Held; 51-200 employees; Marketing and Advertising industry)
May 1999 — October 2000 (1 year 6 months)
Web based greeting card company that changed business plans almost as often as people change their socks. It was a wild, educational ride.
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Freelance Copywriter/CD
Sole Proprietorship
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
October 1997 — April 1999 (1 year 7 months)
Freelance nirvana during the dot com run-up. Had so many juicy assignments I was able to pay for more than 40 hours of pilot training. For details on the accounts I worked on, check out my website.
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Associate Creative Director, Interactive
Riney
(Public Company; 51-200 employees; Marketing and Advertising industry)
March 1996 — September 1997 (1 year 7 months)
Creative directed websites (and online marketing initiatives) for Sprint, Peet's Coffee & Tea, the first electric car (GMEV1), and Saturn. Also wrote and ACD'ed a full-fledged prospecting and retention DM program for Saturn.
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Senior Copywriter
Anderson & Lembke
(Marketing and Advertising industry)
1995 — 1996 (1 year)
Microsoft dominated this agency. Unfortunately, I was hired to work on a piece of the business that was on its way out the door.
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Senior Copywriter
Team One Advertising
(Public Company; 51-200 employees; Marketing and Advertising industry)
January 1993 — October 1995 (2 years 10 months)
Lexus, Lexus and more Lexus collateral, DM and print. Yonex Tennis collateral and video projects. Plus, some award winning print and collateral for Heal the Bay. And a gold Clio winning PSA for the Earth Communications Office.
Additional Information
Rebecca Rivera’s Websites:
Rebecca Rivera’s Interests:
advertising, design, social media, networking, creativity, biotech, aviation, travel, canada, spain, puerto rico, france, wine, literature, art, music, politics, fashion, siamese cats
Rebecca Rivera’s Honors:
Gold Clio, One Show Gold Pencils, #1 TiVoed Super Bowl XL spot, Communication Arts, Telly, Pioneers, Beldings
Rebecca Rivera’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
