Rebecca Rivera

Current

ACD/Copywriter at Digital Influence Group

Past

Associate Creative Director at PJA Advertising + Marketing
Freelance Copywriter/Creative Director at Sole Proprietorship
Senior Copywriter at DDB LA

Freelance Copywriter/CD (Sole Proprietorship)
Creative Director at Egreetings.com
Freelance Copywriter/CD (Sole Proprietorship)
Associate Creative Director, Interactive at Riney
Senior Copywriter at Anderson & Lembke
Senior Copywriter at Team One Advertising

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6 more...

Education

Occidental College

Recommended

7 people have recommended Rebecca

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Rebecca Rivera’s Summary

I've been a writer for a slew of ad agencies like RPA, Team One, Anderson Lembke, McCann, Riney, DDB LA, TBWA\Chiat, Deutsch LA, AKQA, Y & R/Wunderman, Saatchi & Saatchi LA, Hamon-Associates, Direct Partners, OIC, miller huber, Roxburgh, Fattal & Collins, and PJA Advertising. I also rode the dotcom roller coaster at Egreetings. And now I’m at a social media marketing shop: Digital Influence Group.

Working at so many places on so many accounts has its advantages. I know a little about a lot of things (but not much about any one subject).

This explains how I can write almost as if I know what I'm talking about when it comes to: health care, boxing, mobile phones, mobile ad technology, social media, LED lighting, ubiquitous broadband, structural engineering, cars, mortgages, biotech, beer, cruise ships, supplements, skin care, sneakers, perfume, tennis, coffee, tea, wine, the environment, the homeless, the life sciences, hardware, software, database warehousing, bread, water, gambling, education, hotels, tires, entertainment, real estate, greeting cards, and piloting small aircraft.

I've applied my pea brain to these topics and more via digital everything -- including social media, print, TV, radio, design, and things you can stick on walls, in snail mailboxes, digital inboxes, and in peoples' hands.

But enough about me. The proof is in my writing. Check out my blog http://rebeccariverawritingwell.blogspot.com/ and portfolio at www.rebeccarivera.com.

Rebecca Rivera’s Specialties:

Social media marketing

Rebecca Rivera’s Experience

ACD/Copywriter

Digital Influence Group

(Privately Held; Marketing and Advertising industry)

September 2008 — Present (1 year 3 months)

DIG develops social media marketing programs for clients such as Harvard Pilgrim Health Care, T-Mobile, HBO, IBM, and Genzyme. As a result, I end up writing everything from full-featured community sites to distributed videos to Facebook apps to blogs to things I haven't even heard of yet.
Associate Creative Director

PJA Advertising + Marketing

(Privately Held; 11-50 employees; Marketing and Advertising industry)

July 2006 — September 2008 (2 years 3 months)

As an ACD at this health sciences and tech focused ad agency, I juggle interactive, broadcast and print assignments on accounts like Invitrogen, Ore, Boston Scientific, Novell, TriZetto, Luminus, and TAC.
Freelance Copywriter/Creative Director

Sole Proprietorship

(Privately Held; 1-10 employees; Marketing and Advertising industry)

March 2006 — July 2006 (5 months)

Freelance Copywriting/Creative Direction on accounts and agencies large and small
Senior Copywriter

DDB LA

(Public Company; 51-200 employees; Marketing and Advertising industry)

April 2004 — March 2006 (2 years )

Wrote TV commercials, print advertising and direct marketing primarily for Ameriquest and DS Waters. Did some Bud Light spec work. Won an armload of awards, including another gold pencil for a Superbowl spot.
Freelance Copywriter/CD
Sole Proprietorship

(Sole Proprietorship; Myself Only; Marketing and Advertising industry)

November 2000 — April 2004 (3 years 6 months)

Freelanced for clients big and small, in San Francisco and Los Angeles on every type of assignment imaginable. See www.rebeccarivera.com for details.
Creative Director

Egreetings.com

(Privately Held; 51-200 employees; Marketing and Advertising industry)

May 1999 — October 2000 (1 year 6 months)

Web based greeting card company that changed business plans almost as often as people change their socks. It was a wild, educational ride.
Freelance Copywriter/CD
Sole Proprietorship

(Sole Proprietorship; Myself Only; Marketing and Advertising industry)

October 1997 — April 1999 (1 year 7 months)

Freelance nirvana during the dot com run-up. Had so many juicy assignments I was able to pay for more than 40 hours of pilot training. For details on the accounts I worked on, check out my website.
Associate Creative Director, Interactive

Riney

(Public Company; 51-200 employees; Marketing and Advertising industry)

March 1996 — September 1997 (1 year 7 months)

Creative directed websites (and online marketing initiatives) for Sprint, Peet's Coffee & Tea, the first electric car (GMEV1), and Saturn. Also wrote and ACD'ed a full-fledged prospecting and retention DM program for Saturn.
Senior Copywriter

Anderson & Lembke

(Marketing and Advertising industry)

1995 — 1996 (1 year )

Microsoft dominated this agency. Unfortunately, I was hired to work on a piece of the business that was on its way out the door.
Senior Copywriter

Team One Advertising

(Public Company; 51-200 employees; Marketing and Advertising industry)

January 1993 — October 1995 (2 years 10 months)

Lexus, Lexus and more Lexus collateral, DM and print. Yonex Tennis collateral and video projects. Plus, some award winning print and collateral for Heal the Bay. And a gold Clio winning PSA for the Earth Communications Office.

Additional Information

Rebecca Rivera’s Websites:

Rebecca Rivera’s Interests:

advertising, design, social media, networking, creativity, biotech, aviation, travel, canada, spain, puerto rico, france, wine, literature, art, music, politics, fashion, siamese cats

Rebecca Rivera’s Groups:

Social Media In Business, Team One Alumni, Egreetings Alumni, The Ad Group, Arnold Fan Club,
Dreamweaver, HTML CSS and Web Design tips and tricks,
Group101Spots Announces SPOTLAB,
Look My Ad, I'm A Mac™, Grumpys Alumni Association, Happiness is KCRW's "Morning Becomes Eclectic"